Optimize Your Emails From Top to Bottom With These 27 Tips – Litmus

Litmus

There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight.  It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life … Read more

Dark Mode Email: Your Ultimate How-to Guide – Litmus

Litmus

Dark Mode. The tech industry started buzzing with these two words back whenApple added Dark Mode to its desktop email client in 2018.The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.  Litmus’ Trends in Email Engagement report indicates that of the opens tracked, about … Read more

Email Marketing Design Trends We’re Expecting in 2023 – Litmus

Litmus

What email design trends and best practices do we see on the horizon this year? In our recent Litmus Talks “Email Marketing Trends in Focus for 2023” we spoke with experts Anne Tomlin (Owner, Emails Ya’ll), Aaron Beatty (Director of Digital Engagement, Attain Partners), and our very own email team Hannah Tiner (Email Design and … Read more

4 Ways to Prime Your Email Deliverability For Success [+ Ebook] – Litmus

Litmus

Making it into the inbox doesn’t have to be a guessing game. You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a … Read more

Start Your Year Right with Litmus’ Most-Loved Email Marketing Resources – Litmus

Litmus

Whether you’re newer to email marketing or a seasoned pro, there’s always something to learn. Level up with the tools that were most-loved by the Litmus email community in 2022. Email Brief & Planning Worksheet Every marketing email your brand sends should start with a plan. To get the results you want, your email needs … Read more

Litmus Honored with 35+ G2 Crowd and TrustRadius Awards – Litmus

Litmus

We at Litmus are committed to our customers and the email community—and there’s nothing we love more than to hear we’re doing a great job in their eyes. That’s why we’re excited to announce that we’ve been recognized by both TrustRadius and G2 Crowd for winter 2023—in multiple categories!  Litmus receives 35 Winter 2023 G2 … Read more

Year in Review: How Litmus Helps Marketers Do More With Less – Litmus

Litmus

At Litmus, we build and send email marketing campaigns—just like you! We get how hard it can be to get the most out of email. Hitting send is just one piece to the puzzle; there’s building, personalization, testing, review, analyzing and so much more to running an email program. Email is essential; more than 40% … Read more

8 Welcome Email Tips I’ve Learned From 6 Years at Litmus – Litmus

Litmus

Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails.  How do you know what to send, to whom, … Read more

10 Email Marketing Trend Predictions from the Experts – Litmus

Litmus

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. … Read more

10 Email Marketing Predictions from the Experts – Litmus

Litmus

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. … Read more

How to Use Litmus for Email Automation When You’re Asked to Do More With Less – Litmus

Litmus

Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. That’s the reality for many email marketers this year, and one we’ll … Read more

Most Popular Email Clients in July 2022

Litmus

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update. Before diving in, there are two things we always like to … Read more

Email Content Automation: What It Means and Why It’s Effective – Litmus

Litmus

This piece originally appeared in Venture Beat Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact.  In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences.  Organizations using advanced personalization generate 17% more revenue … Read more

Evaluate Your Email Performance with an Email Reporting Template – Litmus

Litmus

Every ending—like a project or a year—is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use … Read more

Feature Fridays: How Kate Spade creates integrated product emails – Litmus

Litmus

https://www.litmus.com/wp-content/uploads/2022/11/KS-FF.mp4 For this week’s edition of Feature Friday we’re showcasing this fabulous email from Kate Spade, in which they display their latest handbags, and Klarna’s buy now, pay later pricing. This email features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. By connecting their shopping feed Kate Spade are able to show their … Read more