4 Strategies For Effective Email Marketing

An email marketing campaign is a low cost and fast way to reach out to your customer base. But there is no guarantee that any subscriber will stay on your list forever. You have to contunially proving value so that they always feel that you are providing something that is of benefit to them.

1. How Frequently Should You Send An Email?

There is no right or wrong answer on how often you should send an email to your database for it to be a successful email campaign. The main issue for effective email marketing is to be consistent with your mailings and don’t just email once in awhile most of the time and then blast them with emails everyday for 2 weeks just because there’s a promotion or sale. As long as you’re providing value to your subscribers, there is no reason why you cannot email everyday.

2. Always Provide Value.

Reliable and honest product reviews are things that the people on your list will like to read and hear about. Don’t make it a blatant sales pitch about a new product but rather give your views on how the product does, or does not live upto your expectations. If someone emails you asking a question, always reply to that person individually. You can then create an email marketing campaign based on answering that question for your whole list, as they could be struggling with the same problem.

3. Be Available.

An effective email marketing campaign will answer the questions or problems that are challenging the people on your list. The only way you can find out what these problems are is ask the people on your list. Naturaly, the bigger your list grows, the more challenging this will become so you have to adapt your business model and outsource some of your tasks. If you take the time to help others, your reputation will start to spread and you’ll have more people who will want to be on your list and who will buy your products.

4. Be Honest.

When your readers feel a connection to you it means letting yourself be seen as human. Your subscribers will love it if you’re honest and transparent with them. Effective email marketing is about building relationships with people so don’t think that you can’t make mistakes and share them with the people on your list. OftenPzlQdH - 4 Strategies For Effective Email Marketing, it will endear you to your list even more and you’ll become known as a genuine marketer within your niche.

Attractive Branding and List Building Skills: 5 Important Keys In List Building and Branding Online

Selling online can be almost impossible if you have to approach your niche target market one by one. What’s worse is trying to build a profitable list and brand yourself online without the necessary tools, which can be costly and time-consuming if carried out one person at a time. Wouldn’t it be easier if you can just send everyone a promotional email with few clicks on your mouse? This is highly possible if you have a list of potential clients who are most likely to buy from you. Here are the 5 key ways to create more money with list building and branding:

1. Construct your own squeeze page. This is one of the best ways to get the contact information of your target market. Send them to a page where they don’t have much choice but to provide their email addresses or they won’t be able to go on any other page of your site. Freebies like pens or sample of your products in exchange of their contact information is a very good way to lighten the load and for your prospect to gain more trust with you.

2. Make your squeeze page simple and short. Online users don’t have much time to fill out one-page forms. So, ask them for information that matters the most – their names and their email addresses.

3. Manage your email list through the use of an autoresponder. Autoresponders can do your job even if you are not online, making your job easier and automatic at the same time. The best thing about this tool is that it allows your list members to opt-out at any give time when they choose not to receive any more messages from you. This will protect you from future spam complaints.

4. Put up a guest book on your website. Run a promotion like raffles for those who visits your site and all they have to do is leave their names and email addresses to get the chance to win. Don’t forget to inform them that you will be sending them promotional emails to the email address that they have provided so you won’t be accused of spamming.

5. Keep their contact information secure. Never share your list with third party without the permission of your list members. This will tarnish your credibility and you will eventually lose clients because of it.

Using these key points will help you tremendously while building your list and branding yourself. You want your prospect to ultimately trust you and when they feel comfortable with you they will usually buy your products or join you in your business ventureOIZ1ZR - Attractive Branding and List Building Skills: 5 Important Keys In List Building and Branding Online, which becomes a win-win situation for both parties.

TikTok’s Fate is Uncertain. Use These 3 Trends to Own Your Audiences

September 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. With TikTok’s fate uncertain, there has been a mass exodus of creators moving off the platform in hopes of salvaging their followings and continuing their internet dominance and fame. Hundreds of thousands are fleeing to American created Byte, a comparable knockoff,…


5 min read

Opinions expressed by Entrepreneur contributors are their own.

With TikTok’s fate uncertain, there has been a mass exodus of creators moving off the platform in hopes of salvaging their followings and continuing their internet dominance and fame. Hundreds of thousands are fleeing to American created Byte, a comparable knockoff, according to reports from The New York Post. Most of these creators’ livelihoods are on these platforms, which does beget the question — how much time and energy should one dedicate to building an audience on top of another network?

This is not a new concept. We saw this play out with Facebook and publishers, Instagram and influencers, Snapchat and brands, and again now with creators and TikTok. 

As entrepreneurs and creators, we should keep a couple of these lessons front and center to ensure we learn how to own our audiences when building on top of another network. Here are some trends to adopt: 

Trend 1: Use the network as the top of the funnel 

As with all platforms, TikTok can be a means to an end: engage followers and potential paying customers on every level of the funnel. Making your following platform-proof involves hooking people at the top of your funnel via TikTok and similar platforms and then cementing your following and relationships with individualized marketing campaigns, as well as branded merchandise, which will take your following and brand to places where TikTok is not designed to go.

Building a marketing strategy that goes beyond social media is the goal of any brand. While TikTok offered an opportunity to build brand awareness, creators can then lead their audiences off of the platform into their funnel. 

Related: As TikTok Teeters, These 3 Social Networks Are Ready to Pounce

Trend 2: Move your audience with tools like SMS and email 

With a growing number of internet users, as well as an increase in global digitization, email is not only the preferred platform for digital marketing, but it’s also expected to grow at a significant rate during the next decade. Allowing creators to plan, schedule and monitor marketing campaigns, email marketing builds customer loyalty.

Liberating creators to skip social media algorithms and to send messages directly to followers with their latest offers, SMS and email allows creators to customize their message. Finding methods to obtain followers’ telephone numbers and email addresses is the challenge to a personalized campaign. In an interview with MIT, TikTokker Ryan Beard, who has millions of followers, suggests a variety of unorthodox approaches to encourage followers to opt-in — from advertising and guest booking on relevant podcasts to trading branded games for followers’ data. 

In the same article with MIT, Hank Green, one of the earliest and best-known YouTube creators, says, “the thing that I’m always saying to creators is that you have to find ways to matter to your audience, and you have to find ways to connect with them, ideally, that isn’t controlled by these intermediaries.” Green has recently become a regular presence on TikTok. “None of the big platforms should be fully trusted to host the ties between creators and the communities that form around them online, he says. “At any point, any one of them can pull the plug.”

Related: Survey: Nearly Half of America Hates TikTok

Trend 3: Monetize immediately 

Jessie Simms, model and TikTok prankster with 1.7M followers, not only works with brands but also launched her own merchandise company on top of TikTok.

“I think that my personal style doesn’t really have a genre,” says Simms. “It’s really all over the place. I like what I like, and I don’t really let what’s ‘trendy’ influence what I wear or promote. If I don’t like a brand or find that it is fitting for me, I won’t work with them. A lot of people will have you focus on creating value before monetizing, but I’m a firm believer in monetizing right away. Being able to monetize allows you to not only add value, but capture your audience data right away, and move them from the network to your own funnel. As a businessperson, this is a no brainer for me.” Green has started businesses and written books on the back of his YouTube and Tiktok success and is a big believer in monetizing immediately as well. 

Simms’ background as a professional gymnast played a role in her social media journey, and when she began her acting career, casting directors would always ask, “How many Instagram followers do you have?” So, she recognized early on the social currency, but also knew that follower counts wouldn’t pay bills, which led her to realize the importance of treating social media as a for-profit business

The tides are changing though and networks are becoming more aware of the value the creators provide to their networks. With Instagram expanding its recently launched “Guides” feature, organizations and experts can share tips and advice versus redirecting traffic outside of Instagram, which is a good step in the right direction for owning an audience. As TechCrunch describes, creators can leverage the “Guides” feature to increase their revenue from their affiliate networks and guide followers to sponsored posts. Additionally, as reported by Wired, TikTok recently announced their $200M fund that will be compensating creators. Even with the lack of transparency into how the fund works and how TikTok will compensate creators fairly, it’s a step in the right direction and the vision is more clear than ever. It’s important for creators to own their audiences.

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Zain Masri went from globe-trotting intern to marketing lead

Tell us about becoming a full-time Googler.After completing my internship, a full-time role became available and I applied right away. While I was super nervous, I was (and continue to be) passionate about working at Google. I tried my best to reframe my nervousness as excitement and hoped that my passion and dedication would shine…

Tell us about becoming a full-time Googler.

After completing my internship, a full-time role became available and I applied right away. While I was super nervous, I was (and continue to be) passionate about working at Google. I tried my best to reframe my nervousness as excitement and hoped that my passion and dedication would shine through. When I received the job offer email, I had to read it several times to fully register what I was reading. I felt so proud and immediately called my parents to share the good news. They were over the moon!

What do you wish you’d known when you started the process? 

Google has a wealth of programs for students and fresh graduates to gain experience and knowledge. I wish I knew more about the Associate Product Marketing Manager (APMM) program back when I was a student. As an APMM, you become part of a diverse community of the next generation of marketers and can access unique opportunities like rotations, bootcamps and mentorship.

What resources did you use to prepare for your interview or role?

Reading through the Google Arabia blog was extremely helpful as it gave me a deeper perspective on Google’s role in the Arab world and the top priorities and products in the region. It also helped to browse through the global Keyword blog and social channels.  

What’s your role at Google now?

I am currently the Head of Brand and Reputation at Google in the Middle East and North Africa. My role focuses on programs like Maharat min Google, which is a digital skills education program that helps youth, especially women, gain the skills they need to succeed in an increasingly digital economy. As part of the program, we created a series of short films that follow the journeys of six Arab women who have become entrepreneurs, women’s rights advocates and groundbreaking YouTube creators. We’ve trained more than 800,000 individuals, of which 50 percent are women, and 54 percent have found a job or grown in their business or career as a result of the program.

What inspires you to log in every day?

As part of my role, I manage Google Doodles for the Arab world. My main focus has been increasing female representation. Some of my personal favorite Doodles include Doria Shafik (one of the leading activists who helped women in Egypt win the right to vote) and Zaha Hadid (first woman to win the Pritzker Architecture Prize). 

Get your marketing emails into customer inboxes with Kirim Email

Email marketing has been around just about as long as email itself has. Ever since there has been an inbox, there have been businesses trying to reach it. And while you personally might feel like you ignore most marketing messages that flood your inbox, there is a reason that email marketing is still around today:…

Email marketing has been around just about as long as email itself has. Ever since there has been an inbox, there have been businesses trying to reach it. And while you personally might feel like you ignore most marketing messages that flood your inbox, there is a reason that email marketing is still around today: it just works.

Of course, that doesn’t mean that it hasn’t undergone some changes. There are powerful tools out there that can help you expand your business and better reach the inboxes of the people who are most interested in your message and your product. Tools like Kirim Email, a world-class email verification system that can take your business to the next level. A lifetime subscription to this service available on sale right now.

Many email services charge you based on the number of emails you send out. This creates a problem when you have tons of duplicates that are running up your operating expenses. And that’s just the start of potential traps for your messages, which can get caught in spam folders or blocked by other tools.

Kirim Email has a solution to all of that for you. This service that is trusted by more than 18,000 businesses operating worldwide, comes with built-in email validation that will ensure that your emails are getting to your customers and not hitting inboxes multiple times. It works easily with Google Sheets and other tools that you use, comes with a powerful page builder that can optimize your layout, and doesn’t require any coding knowledge whatsoever. It’s the perfect tool for businesses of any size to get the word out.

Kirim Email is here to get your emails into inboxes where they belong, an invaluable service for any business. A lifetime subscription to this powerful email validation tool is valued at $163, but you can save 75 percent off that price. That means you pay just $39.99 to get a lifetime of email marketing excellence.

Master the art of email marketing and watch your business boom. Grab this deal while you can!

Do you have your stay-at-home essentials? Here are some you may have missed.

VentureBeat Deals is a partnership between VentureBeat and StackCommerce. This post does not constitute editorial endorsement. If you have any questions about the products you see here or previous purchases, please contact StackCommerce support here

This Tool Can Help You Increase Open Rates and Verify Your Email List Before You Send

Save up to 50 percent with Bouncer Bulk Email Verification. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 12, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and…

Save up to 50 percent with Bouncer Bulk Email Verification.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Building an email list is an essential task for any business that utilizes digital marketing. But growing it can be difficult, time-consuming work that you want to know wasn’t wasted. When you send emails to your list and get hundreds to thousands of bounce-back messages, that is less than ideal. You can’t run profitable campaigns if your email list isn’t up to date, and you can’t create the best campaigns if you’re constantly trying to verify that your email list is up to date. So, what do you do?

You get a service like Bouncer Bulk Email Verification.

Bouncer uses a sophisticated process to check if all of the email addresses on your list are deliverable, without actually sending an email to their inboxes. Bouncer goes through your list to verify the syntax of email addresses, runs DNS and MX record checks, and establishes a connection to a recipient’s server SMTP to verify that it is a functioning email. Plus, their AI-supported algorithms negotiate with SMTP servers to get the absolute best accuracy.

After running verification, Bouncer will give you a bounce estimate so you know what to expect after sending your campaign. If you’d like to test the quality of your list before actually verifying it, you can use Bouncer’s free sampling to see just how strong or weak your list really is. Plus, Bouncer offers global adaptability to verify email addresses of all types from around the world.

Don’t waste time creating email campaigns for recipients who won’t ever see them. Right now, you can score a great deal on a Bouncer lifetime subscription for any-sized list. Get 50,000 email verifications for half off $100 at $50, 100,000 email verifications for 40 percent off $150 at $90, 250,000 email verifications for 40 percent off $250 at $150, or 500,000 email verifications for 40 percent off $500 at $300.

These résumé-boosting online courses start at just $10

All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. You don’t have to be in school to learn something new. Image: pexels By Miller KernMashable Shopping2020-08-21 15:04:54 UTC TL;DR: Through Aug. 27, online courses from Udemy are on…

All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission.

lead img aug 21 udemy online course sale - These résumé-boosting online courses start at just $10
You don’t have to be in school to learn something new.

Image: pexels

By Miller KernMashable Shopping

TL;DR: Through Aug. 27, online courses from Udemy are on sale for as low as $9.99.


Back to school time can have everyone itching to learn something new, even those of us not currently enrolled as students. As someone who’s out of school, you have total freedom to choose the types of skills you actually want to learn, and with modern technology it’s super easy to find accessible online courses.

If you’re not familiar, Udemy is a site that hosts tons of online learning classes, including some that can help you get ahead in your current career, learn the basics needed for a new career path, boost your résumé, or just introduce you to a new hobby.

Through Aug. 27, Udemy has online courses on sale for as low as $9.99 — that’s a pretty low price to learn a skill that could help you get a job. Here are a few courses we have our eyes on:

The Complete Video Production Bootcamp

So, you have an interest in video, but have no idea where to start. This is where. This course teaches you how to produce great videos with equipment that you already have. You’ll learn every step from idea conception to production to editing. You can go into this course with some knowledge of video production or as a complete beginner.

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An Entire MBA in One Course

This highly-rated course goes over all the basics you need to know about business. While you won’t technically come out of the class with an MBA, the idea is that it will be like you went to business school and learned from top professors. If you do decide to actually get your MBA, doing so will be a breeze after taking this course.

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Graphic Design Bootcamp: Photoshop, Illustrator, InDesign

If “graphic design is my passion” were an online course, it’d be this one. It goes over instruction on how to use Photoshop, Illustrator, and InDesign for logo, poster, and web design, plus more. You don’t have to have a degree in graphic design to become a designer, so this course will set you on the right track to landing that dream job.

uploads%252Fcard%252Fimage%252F1459616%252Fbfcfa38d 17d0 49f3 882e bb0c898523ba.jpg%252Ffull fit in  950x534.jpg?signature=5EMSTIRC lhfWUiBYMvC4R6yZZg=&source=https%3A%2F%2Fblueprint api production.s3.amazonaws - These résumé-boosting online courses start at just $10

The Web Developer Bootcamp

Instead of taking a bunch of individual courses to learn different coding languages, check out this one that covers everything you need to know when it comes to web development. The course teaches you how to make websites, apps, games, and more. It’s incredibly comprehensive and great for anyone looking for a broad introduction to development.

uploads%252Fcard%252Fimage%252F1459622%252F4cff26a6 5d54 480d a4d3 11da47d8c29a.jpg%252Ffull fit in  950x534.jpg?signature=u5R kSAj8bA5P ZlHRivdwkAACg=&source=https%3A%2F%2Fblueprint api production.s3.amazonaws - These résumé-boosting online courses start at just $10

The Complete Digital Marketing Course

This digital marketing course is actually 12 in one and helps you master digital marketing strategy, social media marketing, SEO, YouTube, email, Facebook marketing, analytics, and more. After taking this course, you’ll be able to grow a business online from scratch, get a job in digital marketing (at a company or as a freelancer), and make money as an affiliate marketer.

uploads%252Fcard%252Fimage%252F1459628%252F91b4bb25 94fc 4a18 a14c 25b53c0fc8d0.jpg%252Ffull fit in  950x534.jpg?signature=tmct8xzzcmsrTu4l8shcKVCV2fQ=&source=https%3A%2F%2Fblueprint api production.s3.amazonaws - These résumé-boosting online courses start at just $10

Explore related content:

Get your brand noticed online with this digital marketing bootcamp

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. This digital marketing bundle includes 10 courses and over 500 lessons. Image: pexels By StackCommerceMashable Shopping2020-09-08 09:00:00 UTC TL;DR: Take charge of your brand with the  Digital Marketing Foundations 101 bundle…

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Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission.

lead img sept 8 digital marketing course - Get your brand noticed online with this digital marketing bootcamp
This digital marketing bundle includes 10 courses and over 500 lessons.

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By StackCommerceMashable Shopping

TL;DR: Take charge of your brand with the  Digital Marketing Foundations 101 bundle for $59.99, a 96% savings as of Sept. 8. 


Whether you’re the proud owner of a clothing company, a freelance design business, or a popular Instagram profile, the hardest thing about maintaining your online presence is keeping your engagement up. No matter how awesome your products are, how impressive your résumé is, or how unique your feed is — if you’re lacking digital marketing skills, you’re probably falling short. Sorry.

Don’t be bummed. You can always enhance your marketing know-how with a little training. That’s where the Digital Marketing Foundations 101 Bundle comes in. It will move your brand, whatever that may be, towards success with nearly 50 hours of content on digital marketing, advertising, SEO, Google Analytics, and more— and, for a limited time, it’s available at a massive discount.

Through 10 courses and over 500 lessons, you’ll walk through the different branches of digital marketing, including social media, email, SEO, and websites. You’ll uncover the essentials to the most popular social media platforms, like Facebook, Instagram, and LinkedIn, and understand how each of them fits into your business strategy. Then, you’ll learn to build a consistent and deliberate process for your social media strategy and set key performance indicators (KPIs) to track and measure your success.

Of course, social media isn’t the only factor in digital marketing. That’s why there are also courses on building interactive websites that boost engagement and results, creating an ad campaign, and setting up and executing successful email marketing campaigns. And since you won’t get very far if nobody actually sees your stuff, there’s a crash course on SEO and it’ll show you how to build and execute an SEO plan to get the best results.

All courses are led by Boot Camp Digital, a top-rated team of instructors who specialize in digital marketing training through live, in-person, and online workshops and courses. They’ve worked with well-known companies like Google, NASA, Kickstarter, Macy’s, and Harley Davidson and, like a body boot camp, they’ll get you into the best shape for digital marketing. With a 4.7 out of 5-star rating on Trustpilot, it’s at least worth a shot to learn how to get your brand noticed.

While this training is worth nearly $2,000, you can sign up for a limited time for only $59.99 — a massive 96% discount.

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What Makes the Sales Follow-Up Email Special?

Here are six reasons why you shouldn’t skip out on sending follow-up emails. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. A sales follow-up email is…

Here are six reasons why you shouldn’t skip out on sending follow-up emails.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


5 min read

Opinions expressed by Entrepreneur contributors are their own.

A sales follow-up email is for more than just confirming an order: It’s a powerful sales tool that can turn customers into lifelong supporters. After all, it’s not your product that turns customers into supporters and fans. It’s the relationship you develop with customers that does it. The follow-up email keeps the lines of communication open when you’re not busy trying to sell. 

So, why do so few companies send out regular follow-up emails? They have the software to do it, since most email marketing tools come with email automation built-in. They just often don’t think about it because they’re too busy searching for new customers. But, according to Profitwell, the cost of acquiring new customers has increased by over 50 percent in the last five years, you have to try something new at some point.

Why not go back to the sales follow-up email? If you use it right, you can generate new sales, improve engagement, and get meaningful customer feedback about your products. 

Here are a few ways why the follow-up email is special and how it can help your company. 

1. Follow-up emails create connections with customers.

Follow-up emails strengthen the connection between you and your customers. It costs less to keep the customers you have than to find new ones, so you should do everything you can to keep them. 

Related: The Art of the Follow-Up

2. They build customer trust.

Sending regular follow-up emails after a sale will make your brand credible, accountable and trustworthy in the eyes of customers. They’ll see that they didn’t throw away their money and that you’re doing what you said you’d do. 

Bonus points if you send the follow-up from a real person at your company instead of an email alias like “info@yourcompanyname.com.” 

3. They turn customers into loyal supporters.

There’s more to email marketing than selling to customers. They don’t want an endless stream of sales pitches — especially if you’re in the B2B space. People want their favorite brands to engage and build relationships with them. 

Turn these people into loyal supporters by sending educational and valuable content regularly. For instance, a link to a video for the product they just bought, demonstrating how other customers use it, or a blog post about a trending topic in the industry. They’ll see that you care about helping them be succeed and will talk about that with their network. 

4. They continue the customer conversation.

A follow-up email is a perfect place for customers to send you feedback, questions, reviews, and more. After responding to any questions, you can use the content to create new sales and marketing content, saving your business time and money. Plus, customer reviews and testimonials often speak a lot louder than paid advertising: According to Trustpulse, 83 percent of people trust testimonials over brand messaging. 

Related: The Simple Email Trick That Makes Following Up Effective

5. They help you improve.

As you continue the customer conversation, you’re opening your brand up to feedback. After all, not all responses are going to be positive ones. When you send that follow-up email from a real address, many customers will take the opportunity to tell you exactly what they think of your product. 

Sending the email soon after the sale is the best way to gather feedback. The experience buyers have with your sales and onboarding processes is fresh, so it’s a prime opportunity to find out what’s working for them and what isn’t. Use their comments to rejig your processes and products to make them more valuable to future customers. 

6. They help inspire referrals.

If it’s been a while since you’ve reached out to your customers, a follow-up email can spark action. More specifically, it can spark a referral. Give them a reason to want to refer you, such as fantastic service, efficient support or an amazing product. 

They’ll probably need a little motivation to do it, so offer an incentive, such as a credit, physical gift or monetary reward. Referrals are another easy way to gain new customers, which can cost a lot of time and money, so be sure to provide something equally valuable as a reward.

Most companies only send one post-sale email, right after the conclusion of the sale. But they’re missing out on a host of benefits they could provide customers (and a few things that’ll help them in the future too.) Craft a compelling after-sale follow-up strategy to improve your customers’ experience and create a loyal customer base that’ll buy more from you.

Learn the magic formula for starting a business in the digital era

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Image: Pexels By StackCommerceMashable Shopping2020-08-23 09:00:00 UTC TL;DR: Get help launching your business with the Entrepreneur’s 2.0 Digital Marketing Tools bundle for $59.99, a 97% savings as of Aug. 23. The…

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Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission.

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By StackCommerceMashable Shopping

TL;DR: Get help launching your business with the Entrepreneur’s 2.0 Digital Marketing Tools bundle for $59.99, a 97% savings as of Aug. 23.


The coronavirus era has created a unique opportunity for many aspiring entrepreneurs. Suddenly, there are more hours in the day since you have no commute and no office distractions. (That is, if you don’t have kids.) With this newfound time, you can focus your efforts on actually starting that business you have always dreamt about.

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uploads%252Fcard%252Fimage%252F1459692%252F4b7c979f 19b4 4896 9122 c0056157eee5.jpg%252Ffull fit in  950x534.jpg?signature=LhG4xJ WxWCrG5fWyQCnylodLoM=&source=https%3A%2F%2Fblueprint api production.s3.amazonaws - Learn the magic formula for starting a business in the digital era

Finding Validation in Serving Customers

The CEO of email marketing company Mailchimp discusses growing a business away from the spotlight and why he has turned down outside funding. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! August 19, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Ben Chestnut is the…

The CEO of email marketing company Mailchimp discusses growing a business away from the spotlight and why he has turned down outside funding.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!


1 min read

Opinions expressed by Entrepreneur contributors are their own.

Ben Chestnut is the co-founder and CEO of Mailchimp, an email marketing company. In this clip from an episode of “The Startup Storypodcast, Chestnut talks to host James McKinney about navigating business jealousy and prioritizing serving customers.

Chestnut discusses seeing competitors make headlines with large funding rounds and feeling a lack of validation for his company’s work in the past. He said he overcame the jealousy by focusing on serving his customers, making their purchases the validation he prioritized. He also talks about the 2008 recession and how focusing on work, delegating more and the trend towards online marketing enabled the company to grow quickly.

Chestnut talks about why he and Mailchimp avoided outside funding, noting that the venture capitalists who approached them did not understand SaaS or their business model of serving small business customers. He says that while serving small businesses isn’t predictable, he knew that it could be lucrative.  

Related: Making Vulnerability a Strength

4 Things You Should Change About Your Email Marketing

Pruning, consistency and other tricks of an increasingly vital trade. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 11, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. More than 306 billion. That’s how many emails…

Pruning, consistency and other tricks of an increasingly vital trade.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


5 min read

Opinions expressed by Entrepreneur contributors are their own.

More than 306 billion. That’s how many emails were expected to be sent and received each day in 2020, according to Statista. With millions of companies switching to remote work and brands sending more emails, the number may well exceed Statista’s prediction this year.

Email marketing is performing better than it has in a long time. There’s been a spike of 200 percent in engagement since March, writes Ray Schultz of MediaPost, a clear sign that people are spending a lot more time in their inboxes.

What are they looking for and how can your business respond? Moreover, how can you anticipate your customers’ needs and expectations? Being quick to adapt is vital. Let’s take a look at four things you should consider changing in the way you use email for marketing.

Related: This Email Marketing Tool Can Increase Your Engagement Without Increasing Costs

1. Prune your lists more often

If you used to clean your email lists of bad contacts every quarter, email hygiene involves more initiative right now. Think about the massive loss of jobs across almost all continents and industries. In the U.S., the unemployment rate is 11.1 percent. Although that’s a decline compared to March and April, millions of business-to-business (B2B) email addresses are now invalid.

“We’ve gotten feedback from customers that many of their B2B email addresses are bouncing,” ZeroBounce COO Brian Minick told me. No surprise there. Many businesses have had to reduce their staff or shut down permanently. That’s awful for the people involved, and it also poses a risk to email marketers. “To avoid deliverability issues, we recommend keeping an eye on your bounce rate,” Minick added. “If it’s above the industry benchmark of 2 percent, you know it’s time to validate your contacts again.”

2. Be empathetic and offer practical help

Your message and the way you convey it can make the difference between someone choosing your business or cutting you out of their lives for good. “People can be very sensitive, especially during a crisis. Some of your customers may be facing countless challenges right now,” says InvoiceBerry founder and CEO Uwe Dreissigacker. How is your business there for them?

“You don’t have to mention the pandemic in every email you send,” Dreissigacker elaborates. “Rather, ask yourself: Is this helpful to my audience? How can I show more clearly that I care? Make sure to run your content by your PR department and all the executives/ There may be nuances you fail to catch. More eyeballs looking at your emails means fewer risks.”

Expressing empathy during difficult times is common sense, but words are not enough. Back them up with practical, immediate assistance. Make the crisis easier to bear with offers that help your customers the most. Can’t figure out what that is? Use email to encourage conversations and run a survey if you can. The sooner you get to the bottom of your customers’ problems, the more prompt and relevant your response will be.

Related: Stop Sending to Unverified Email Addresses. This Tool Helps Clean Up Your Email List, Fast.

3. Be more aware of spam complaints

Here’s a cliché. No matter how good your intentions are, someone is going to be unhappy. It applies to email, too.

It could be that your newsletter or marketing offer came at a bad time. Or perhaps the person feels you shouldn’t be running any promotions during the crisis. By labeling you as spam, these subscribers are telling inbox providers that your content is bothering them.

More than one spam complaint for every 1,000 emails is worrisome. Abuse emails — accounts that belong to frequent complainers — will taint your sender reputation and cause your future campaigns to land in spam or be blocked altogether. You can’t afford that, especially if you’re hardly keeping your business afloat. To secure your spot in the inbox, be more diligent about removing complainers.

Apart from weeding them out from your list, you can also prevent them from getting there in the first place. An email verification API checks every subscriber’s email address in real-time and rejects the bad ones — including abuse emails.

4. Stick to a consistent sending schedule

Speaking of spam complaints, a simple way to keep them under control is by following a consistent sending schedule. Being punctual fosters familiarity, so your subscribers are less likely to feel your messages are spam.

Emily Ryan, email strategist and co-founder of Westfield Creative, confirms, “When you stay consistent, your readers stay engaged. If you send one email and then don’t show up for two months, you risk getting unsubscribers the next time you email.”

Nervous about emailing people too often? “Just remember they want and expect to hear from you,” Ryan continues. “Whether you send something once a month or once a week, showing up for your subscribers is so important. One of the biggest things we do for our clients is to help them stay consistent with their email campaigns. After determining a frequency that is in line with their overall marketing goals, we make sure to stick to an email campaign calendar. A simple spreadsheet works. Also, we constantly monitor the need to increase or decrease the consistency if there are too many unsubscribes happening.”

So, create your own calendar, fill it up with content ideas, and stick to it. “Even if it’s a short, simple email,” Ryan concludes, “show up for your people.”

Creators need better community tools. Circle wants to fill the gap

Entrepreneurial creators have to do a lot with limited time. They need to, well, create, but then they also need to build their marketing funnels, convert users to their paid products, and manage business operations. Yet, perhaps the most important task they face is keeping their existing fans engaged, because ultimately, that engagement ties directly…

GettyImages 1127605290 - Creators need better community tools. Circle wants to fill the gap

Entrepreneurial creators have to do a lot with limited time. They need to, well, create, but then they also need to build their marketing funnels, convert users to their paid products, and manage business operations. Yet, perhaps the most important task they face is keeping their existing fans engaged, because ultimately, that engagement ties directly to the health of their brand long-term.

Social tools are abysmal on platforms like YouTube and Instagram, particularly when it comes to creators owning their own communities and building deeper relationships with them. Other products like Discord have been used to some success, although Discord was built with a different focus in mind and is being hammered in to fix the problem.

Circle believes there is a better way. The New York City-based startup officially launched today for creators (following eight months of product beta testing). The platform is designed from the bottom-up to offer better community building and engagement tools for creators, while also integrating with other software typical in the creator toolkit.

Circle - Creators need better community tools. Circle wants to fill the gap

Circle co-founders Sid Yadav, Rudy Santino and Andrew Guttormsen. Photo via Circle.

The key DNA for the company is another NYC-based startup called Teachable. Two of Circle’s three founders, Sid Yadav and Andrew Guttormsen, hail from the edtech platform, which helps entrepreneurial teachers setup online storefronts for their classes. Teachable was sold to Hotmart earlier this year for what was reported to be a quarter of a billion dollars. Yadav was VP of Product there, and Guttormsen was VP of Growth and Marketing. Their third co-founder, Rudy Santino, knew Yadav from previous work.

Yadav spun out of Teachable and actually got his start as a contractor for Sahil Lavingia, the founder of Gumroad we were just talking about last week because he launched a new seed fund. He worked part-time as a product and design consultant, allowing him the flexibility to begin spending time thinking about new product ideas.

“I always knew that my next startup was going to be in [the creator] space,” Yadav said. “I just loved what they’re all about, which is about making an income from what they love doing.”

Teachable’s rapid growth in a small slice of the creator space taught Yadav some of the key challenges that creators face, and what a new product needed to solve in order to help them. With his co-founders, he enlisted a group of creators — including Pat Flynn at Smart Passive Income and Anne-Laure Le Cunff, who operates a newsletter called Ness Labs — to actively build communities on Circle to prove out their various design and product decisions.

The growth of the platform and the engagement of potential customers attracted the attention of Notation Capital, a NYC-based pre-seed fund that just announced its third fund late last month. Notation led a $1.5 million seed round into Circle, which also included Lavingia, Ankur Nagpal (the founder and CEO of Teachable), Dave Ambrose and Matthew Ziskie, among others.

There is a growing movement of software designed to help creators start their businesses. Substack of course has gotten the most attention in Silicon Valley, with a platform designed mostly around email newsletter subscriptions. Pico, meanwhile, has focused on building out more of the infrastructure of the creator business through a CRM that integrates with most other platforms. Patreon handles more of the payments and revenue engagement of fans.

Circle may end up touching on those areas, but today, wants to be the destination where you send all your creators in between newsletters or blog posts or Instagrams. It’s a smart part of the creator stack to play in, and with strong early customer enthusiasm and a chunk of funding, seems ready to make a mark in this burgeoning market.

This Email Marketing Tool Can Increase Your Engagement Without Increasing Costs

A lifetime subscription to Kirim Email is just $40. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting…

A lifetime subscription to Kirim Email is just $40.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Email marketing is still the most popular, budget-friendly, and effective method of digital marketing. As such, it should be an integral part of any entrepreneur’s marketing strategy.

However, email marketing is not completely infallible. People sometimes subscribe to lists more than once, change email addresses, or have spam filters up that keep your emails from reaching them. With all of these barriers, you could be paying a fortune for email marketing providers and tools that are only a fraction as effective as they could be. Fortunately, there are ways around that.

Kirim Email is a web-based email marketing platform that can solve problems like duplicate email addresses and other issues quickly. It can help you boost your customer engagement while cutting your marketing costs, which is why it’s trusted by more than 18,000 businesses. Its built-in email validation technology provides a single dashboard to delete duplicates and validate each email address on your list. It automatically removes spam traps, bots, and zombie emails that can hurt your standing with your email service provider, and allows you to run campaigns directly with Telegram, WordPress, Facebook, and more, reducing the amount of code you have to write.

As you run campaigns, Kirim Email allows you to collect surveys with Google Forms and Google Sheets and sync them directly to your emails without third-party add-ons. This way, you can learn more about your customers without having to shell out extra money on data collection. You can even build complete landing pages—without paying any more. 

Kirin Email was named a #2 Product of the Day on Product Hunt for good reason. It can save your business money and get more out of your email marketing without hiring more heads. Normally $163, a lifetime subscription to Kirim Email is just $39.99 today.

Hearsay, maker of compliant tools for financial services, deepens ties with Salesforce

Financial services companies like banks and insurance tend to be heavily regulated. As such, they require a special level of security and auditability. Hearsay, which makes compliant communications tools for these types of companies, announced a new partnership with Salesforce today, enabling smooth integration with Salesforce CRM and marketing automation tools. The company also announced…

GettyImages 1226712714 - Hearsay, maker of compliant tools for financial services, deepens ties with Salesforce

Financial services companies like banks and insurance tend to be heavily regulated. As such, they require a special level of security and auditability. Hearsay, which makes compliant communications tools for these types of companies, announced a new partnership with Salesforce today, enabling smooth integration with Salesforce CRM and marketing automation tools.

The company also announced that Salesforce would be taking a minority stake in Hearsay, although company co-founder and CEO Clara Shih, did not provide any details on that part of the announcement.

Shih says the company created the social selling category when it launched 10 years ago. Today, it provides a set of tools like email, messaging and websites along with a governance layer to help financial services companies interact with customers in a compliant way. Their customers are primarily in banking, insurance, wealth management and mortgages.

She said that they realized if they could find a way to share the data they were collecting with the Hearsay tool set with CRM and marketing automation software in an automated way, it would make greater use of this information than it could on its own. To that end, they have created a set of APIs to enable that with some built-in connectors. The first one will be to connect Hearsay to Salesforce, with plans to add other vendors in the future.

“It’s about being able to connect [data from Hearsay] with the CRM system of record, and then analyzing it across thousands, if not tens of thousands of advisors or bankers in a single company, to uncover best practices. You could then use that information like GPS driving directions that help every advisor behave in the moment and reach out in the moment like the very best advisor would,” Shih explained.

In practice, this means sharing the information with the customer data platform (CDP), the CRM and marketing automation tooling to deliver more intelligent targeting based on a richer body of information. So the advisor can use information gleaned from everything he or she knows about the client across the set of tools to deliver a more meaningful personal message instead of a targeted ad or an email blast. As Shih points out, the ad might even make sense, but could be tone deaf depending on the circumstances.

“What we focus on is this human-client experience, and that can only be delivered in the last mile because it’s only with the advisor that many clients will confide in these very important life events and life decisions, and then conversely, it’s only in the last mile that the trusted advisor can deliver relationship advice,” she said.

She says what they are trying to do by combining streams of data about the customer is build loyalty in a way that pure technology solutions just aren’t capable of doing. As she says, nobody says they are switching banks because it has the best chat bot.

Hearsay was founded in 2009 and has raised $51 million, as well as whatever other money Salesforce will be adding to the mix with today’s investment. Other investors include Sequoia and NEA Associates. Its last raise was way back in 2013, a $30 million Series C.

Stop Sending to Unverified Email Addresses. This Tool Helps Clean Up Your Email List, Fast.

No more hitting dead emails. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 29, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you…

No more hitting dead emails.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When was the last time you checked the validity of your email list? People change emails or add spam filters, email accounts get closed, and email marketing lists tend to age poorly. After a while, you may be sending 100,000 emails and only reaching 50,000 inboxes. That’s a problem.

Fortunately, there are tools out there to help with this common challenge. Clearout is a simple email validation and verification tool that can help ensure your email list is up to snuff. It offers enterprise-grade email verification that the company says is more than 98 percent accurate, improving your email deliverability rate and clearing the honeypot, hard bounces, and non-valid email addresses out of your system. You’ll also get access to useful features like duplicate removal, blacklist verification, autosuggestion, risk verification, spam trap detection, and more, to keep your sender reputation high and target actual customers.

Clearout also goes through your email list to conform invalid syntax to a standard format, normalize subscriber addresses from Gmail, Outlook, Yahoo, and iCloud, and even eliminates spelling errors and typos in email addresses. Once you’ve sent mail, you can verify all kinds of mailbox errors without sending any payload and even identify role-based email addresses from your list. As your campaigns roll out, you can also measure the response time from every email address by a simple open relay check, helping you to identify your best, most engaged customers.

There are a lot of tools out there to choose from, but Clearout is trusted by more than 10,000 businesses and has earned 4.8/5 stars on Capterra. It’s a proven way to give your email marketing the upgrade it needs without breaking the bank. A lifetime subscription to Clearout Bulk Email Verification Service is on sale now for just $49.99.

Singapore-based marketing SaaS startup Insider gets $32 million to enter the U.S.

Insider, a Singapore-based startup that develops software to help clients make marketing decisions, plans to launch in the United States after raising a $32 million Series C. The round was led by Riverwood Capital, with participation from Sequoia India, Wamda and Endeavor Catalyst. Founded in 2012, the company says its SaaS for multichannel marketing and…

Insider, a Singapore-based startup that develops software to help clients make marketing decisions, plans to launch in the United States after raising a $32 million Series C. The round was led by Riverwood Capital, with participation from Sequoia India, Wamda and Endeavor Catalyst.

Founded in 2012, the company says its SaaS for multichannel marketing and customer engagement is currently used by more than 800 brands, including Singapore Airlines, Marks and Spencer, Virgin, Uniqlo, Samsung and Estée Lauder.

Insider’s Series C brings its total funding so far to $42 million. In addition to entering the U.S., the new capital will be used on sales and marketing, hiring more engineers for its research and development team and adding new features to its platform.

One noteworthy aspect of the company is that half of its executive team, including co-founder and chief executive officer Hande Cilingir, are women. The company runs a program called Young Engineers that provides coding classes to high school students, especially girls, and it plans to expand to primary school-age kids as well.

Cilingir told TechCrunch that Insider’s AI-based technology differentiates it from older, larger competitors like Salesforce because it is able to integrate customer data from different marketing channels, including offline ones, to help companies make better predictions about customer behavior. Insider’s analytics help brands coordinate campaigns across different platforms, including the web, mobile apps, messaging apps, email and other channels.

“Insider, on top of all those solutions, creates a one-stop shop because you can overcome operational bottlenecks because of the technology, but at the same time, we are still offering all of the features, including personalization technologies, that online businesses need,” she said.

Helping brands create new marketing strategies is crucial during the COVID-19 pandemic. For example, e-commerce companies have seen a surge in traffic because of COVID-19 stay-at-home orders, but need to figure out how to make that translate into sales. Meanwhile, other verticals, like travel and hospitality, have to find new ways of making revenue.

The company has teams in 24 countries across Europe, Asia and the Middle East to support brands’ localization strategies. Even though Insider’s software does not need to be adapted in order to work in different countries, Cilingir said marketing differs widely between cultures.

For example, in Indonesia, direct sales are important, but in Japan, sales operations are often dependent on agencies within a company. Insider’s customer support teams serve as a complement to its software, helping clients use it to create marketing strategies.

In a press statement about the investment, Sequoia India principal Pieter Kemps said, “We liked the Insider team from the first days, but have been positively surprised by their highly efficient go-to-market engine. The quality of customer interactions, combined with exceptional product and technology, has enabled Insider to stand out among the many point-solutions out there—and build up a very impressive list of customer logos.”