Personalization in Email Marketing Has to Include Strategy  – Litmus

Litmus
Spread the love

Spread the love If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of … Read more


Spread the love

How to Recover from an Email Personalization Mistake – Litmus

Litmus
Spread the love

Spread the love Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind? However, mistakes happen to the best of us—brands big and small. But like most problems, … Read more


Spread the love

Learn How to Use Email Split Testing Like a Scientist

Email split test icon
Spread the love

Spread the loveWhat’s the best day of the week to send an email? Will a blue button or a red button get more clicks? Which call-to-action is more likely to convert to a sale? You know you’ve asked yourself these questions before, as every eager entrepreneur has. Maybe you’ve even taken to Google in the hopes … Read more


Spread the love

MPP in Email Marketing: Myths, Facts and Your Response – Litmus

Litmus
Spread the love

Spread the love The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be … Read more


Spread the love

10 Interactive Emails for Inspiration – Litmus

Litmus
Spread the love

Spread the love Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos, animated GIFs, surveys, polls, and more. What are interactive emails? Reasons why interactive emails work … Read more


Spread the love

6 Trends in Email Marketing to Watch – Litmus

Litmus
Spread the love

Spread the love What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing Email remains a dominant channel for marketers, consumers, and the overall success of a business. 41% of … Read more


Spread the love

Using Content Marketing Automation For Personalization – Litmus

Litmus
Spread the love

Spread the love Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds, marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes that hinder email … Read more


Spread the love

10 Best E-commerce Email Marketing Strategies You Should Start Using Now

bestE commerceEmailMarketingStrategies  - 10 Best E-commerce Email Marketing Strategies You Should Start Using Now
Spread the love

Spread the love There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses … Read more


Spread the love

Taking the Mystery Out of Email Deliverability [Infographic] – Litmus

Litmus
Spread the love

Spread the love #simple-text-block-block_61d4c31995765 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; … Read more


Spread the love

The Litmus Team’s Favorite Emails of April 2022 – Litmus

Litmus
Spread the love

Spread the love #simple-text-block-block_62436804a30e7 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; … Read more


Spread the love

Top 5 Priorities for Successful Email Marketing Programs – Litmus

Litmus
Spread the love

Spread the love Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas … Read more


Spread the love

25 Email Marketing Best Practices That Too Many People Ignore

email marketing best practices 700x420 - 25 Email Marketing Best Practices That Too Many People Ignore
Spread the love

Spread the love Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which decreases their chances of … Read more


Spread the love

How to Measure Email Marketing Success: Beyond Open Rate

Litmus
Spread the love

Spread the loveWhen you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email … Read more


Spread the love

The 5 Most Common Missing Elements of Email Campaigns

Spread the love

Spread the love Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand … Read more


Spread the love

Try These Email Marketing Ideas to Drive Growth – Litmus

Litmus
Spread the love

Spread the love #simple-text-block-block_62504f3015741 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; … Read more


Spread the love

Email Deliverability: What It Is and Why It Matters – Litmus

Litmus
Spread the love

Spread the love #simple-text-block-block_61d4c31995765 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; … Read more


Spread the love

15 Examples of Effective Pop-ups to Use on Your Website

Pop up on Website - 15 Examples of Effective Pop-ups to Use on Your Website
Spread the love

Spread the love Pop-ups on websites are annoying. There, I said it. Yet, if you look on my site, you’ll see I use them. In fact, I’ve always used pop-ups. There’s a reason I use them—they work. The top 10 percent performing pop-ups have a whopping 9.28 percent conversion rate, according to a Sumo analysis. … Read more


Spread the love