This Month in Email: Email Marketing News From February 2023 – Litmus


It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about … Read more

How to Increase Email Engagement with Loading Bars – Litmus

Okay, so you’ve got people opening your email. Your designs wow, your headlines compel, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over… right?  Not so fast. As every email pro has discovered at one point or another, getting opens is only half the battle. The next big … Read more

Help Us Fuel Email Design Research – Litmus

Our State of Email reports have historically relied on the generous knowledge-sharing of the email community. This exchange of insights not only benefits individual email marketers in their professional development but also contributes to the collective improvement of the field. As email professionals, we understand the value of sharing our experiences and techniques with one … Read more

Outlook Email Rendering Issues and How to Solve Them – Litmus

There is nothing worse than spending hours creating a beautiful email, filled with perfectly witty animated GIFs, amazing images, and accessible buttons, only to find that it fails Outlook preview when you move to email testing. Soul crushing. Outlook emails not displaying HTML emails properly has been a staple in the email marketing book of pet peeves for … Read more

The 2023 ANA Email Evolution Conference (EEC) – Litmus

If you’re following the thrilling adventures of Team Litmus, you’ll know our team hit the road last month for one of the biggest email events of the year! That’s right, we’re talking about the 2023 ANA Email Evolution Conference, better known as the EEC. We did all the things one normally does at a conference, … Read more

Email Campaign Planning Template: 3 Steps You Can’t Miss [Free Template] – Litmus

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Sounds simple, right? As much as we may have this in mind, there are a number of forces working against marketers from achieving this. Using an email campaign planning template is a powerful solution to these problems. And … Read more

GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know – Litmus

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). All hail. You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as … Read more

The Gmail Promotions Tab is Getting More Interesting – Litmus

Context impacts how you perceive information. For example, think back to being a kid and seeing a teacher in the classroom versus in the grocery store. One scenario made perfect sense, and the other was enough to stop you in your tracks.  Context is exactly why the Gmail Promotions tab is the perfect place for … Read more

Email Community Spotlight: Crystal Ledesma – Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig in to where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re … Read more

The Litmus Team’s Favorite Emails of February 2023 – Litmus

This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made an impact by leaning into simplicity. Read on to check out the Litmus team’s favorite emails of February 2023 showcase. Darn Tough … Read more

AMP for Email: Should You Love or Leave this Email Marketing Trend? – Litmus

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch.1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether … Read more

Email Debrief: 2023 Email Marketing and Design Trends – Litmus

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “Email … Read more

Say “No” to No-Reply Email Addresses (And What to Do Instead) – Litmus

Your subject line, preview text, and sender name (aka, the “envelope”) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which … Read more

Optimize Your Emails From Top to Bottom With These 27 Tips – Litmus

There’s a lot to consider before you hit send on your latest campaign or send a new template into the world. With so many variables, opportunities to optimize your emails can hide in plain sight.  It’s a bit like starting a home project and promising to come back to it later. The busy-ness of life … Read more

Dark Mode Email: Your Ultimate How-to Guide – Litmus

Dark Mode. The tech industry started buzzing with these two words back whenApple added Dark Mode to its desktop email client in 2018.The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.  Litmus’ Trends in Email Engagement report indicates that of the opens tracked, about … Read more

Email Marketing Design Trends We’re Expecting in 2023 – Litmus

What email design trends and best practices do we see on the horizon this year? In our recent Litmus Talks “Email Marketing Trends in Focus for 2023” we spoke with experts Anne Tomlin (Owner, Emails Ya’ll), Aaron Beatty (Director of Digital Engagement, Attain Partners), and our very own email team Hannah Tiner (Email Design and … Read more

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