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January is always a time for reflection. The start of a new year is the perfect time to reflect on years gone by—the good and the bad—before looking to the future. This past year was one of both struggle and growth as a company and, as such, has gotten us all especially nostalgic. That’s why, … Read more

Beginner’s Guide to Email Marketing

What Is Email Marketing? Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there.  Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email … Read more

The Litmus Team’s Favorite Emails of July 2022 – Litmus

Summer is in full swing and email marketers are taking full advantage by dropping lots of fun, summery emails into our inboxes. From emails promoting delicious food to cocktail recipes and summer outfits, this round up of our favorite emails is sure to get anyone in the mood for a summer vacay! Diaspora Co. PrettyLittleThing … Read more

Help! My Email Is Broken: Common Errors + Fixes

What is a broken email? Marketers love email for its reliability, effectiveness, and maybe most importantly its high return on investment (ROI). But email support can change suddenly with email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. What may look fine in Apple Mail can become … Read more

Animated GIFs in Email: Examples & How to Create Them [Guide] – Litmus

As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning … Read more

The Ultimate Guide to Bullet Points in HTML Email – Litmus

Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They allow subscribers to read the key elements of your emails quickly and easily. They are a great way to set apart important information from the rest of the email. As so often in … Read more

The Litmus Team’s Favorite Emails of June 2022 – Litmus

We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization—read … Read more

Personalization in Email Marketing Has to Include Strategy  – Litmus

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more

How to Recover from an Email Personalization Mistake – Litmus

Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind? However, mistakes happen to the best of us—brands big and small. But like most problems, how you recover … Read more

Learn How to Use Email Split Testing Like a Scientist

What’s the best day of the week to send an email? Will a blue button or a red button get more clicks? Which call-to-action is more likely to convert to a sale? You know you’ve asked yourself these questions before, as every eager entrepreneur has. Maybe you’ve even taken to Google in the hopes of finding … Read more

MPP in Email Marketing: Myths, Facts and Your Response – Litmus

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time … Read more

10 Interactive Emails for Inspiration – Litmus

Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos, animated GIFs, surveys, polls, and more. What are interactive emails? Reasons why interactive emails work Types of interactive … Read more

Using Content Marketing Automation For Personalization – Litmus

Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds, marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes that hinder email personalization.  There are … Read more

10 Best E-commerce Email Marketing Strategies You Should Start Using Now

There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it. … Read more

Taking the Mystery Out of Email Deliverability [Infographic] – Litmus

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The Litmus Team’s Favorite Emails of April 2022 – Litmus

#simple-text-block-block_62436804a30e7 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; } .block-simple-text-block .row … Read more

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