10 Email Marketing Predictions from the Experts – Litmus


We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. … Read more

How to Use Litmus for Email Automation When You’re Asked to Do More With Less – Litmus

Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns. That’s the reality for many email marketers this year, and one we’ll … Read more

Most Popular Email Clients in July 2022

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update. Before diving in, there are two things we always like to … Read more

Email Content Automation: What It Means and Why It’s Effective – Litmus

This piece originally appeared in Venture Beat Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact.  In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences.  Organizations using advanced personalization generate 17% more revenue … Read more

Evaluate Your Email Performance with an Email Reporting Template – Litmus

Every ending—like a project or a year—is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use … Read more

Feature Fridays: How Kate Spade creates integrated product emails – Litmus

https://www.litmus.com/wp-content/uploads/2022/11/KS-FF.mp4 For this week’s edition of Feature Friday we’re showcasing this fabulous email from Kate Spade, in which they display their latest handbags, and Klarna’s buy now, pay later pricing. This email features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. By connecting their shopping feed Kate Spade are able to show their … Read more

Top Moments and Highlights from Day One – Litmus

It’s finally here! Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! From October 25th to 26th, over 50 experts will take the email stage, including our four keynote speakers. Day one just got under way, kicking off two days of action-packed education and inspiration. Couldn’t make it? We’ll catch you … Read more

Email Deliverability Terms You Need to Know [Cheat Sheets] – Litmus

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing.  While email deliverability can be a bit of a mystery, understanding some of the … Read more

7 Tips to Design Great Emails that Convert – Litmus

Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action … Read more

How to Create Clickable Phone Numbers with HTML in Email – Litmus

A responsive email list is the first step to building brand awareness. Leveraging your email list to build your phone list is a good next step.  Luckily, you can integrate the two by embedding click-to-call buttons in your email. This allows your audience to give you feedback, raise pressing concerns quicker, and communicate with you … Read more

Three Key Lessons to Enhance Your Email Marketing Personalization Using Data – Litmus

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging.  But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a … Read more

The Litmus Team’s Favorite Emails of September 2022 – Litmus

It’s that time of year—the evenings are drawing in, the temperature is dropping, and winter coats are being pulled out of storage. But fear not: along with the cold weather comes some hot marketing opportunities and brands are just beginning to launch their holiday email campaigns. With summer drawing to a close, a lot of … Read more

Litmus Live 2022 Speaker Spotlight: Meet the Presenters – Litmus

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! With Litmus Live 2022 just around the corner, we asked three Litmus Live speakers to share a bit about themselves and their sessions: Aaron Beatty — Director of Digital Engagement, Attain Partners Fernando Rubino Pereira — Global … Read more

How Progressive Profiling Email Marketing Improves Data Accuracy – Litmus

This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content … Read more

12 Email Footer Design Best Practices – Litmus

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained.  Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In … Read more

Feature Fridays: How Mobiles.co.uk uses Litmus Personalize in preparation for Black Friday – Litmus

https://www.litmus.com/wp-content/uploads/2022/09/Feature-Friday-0930-Mobiles-1-1.mp4 For this week’s edition of Feature Friday we’re talking all things Black Friday! This email from British smartphone retailer Mobiles.co.uk features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. Personalization techniques include: Countdown timers Social proof Product Automation Countdown Timers By using a countdown timer in the header of the email, Mobiles.co.uk create … Read more

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