25 Email Marketing Best Practices That Too Many People Ignore

email marketing best practices 700x420 - 25 Email Marketing Best Practices That Too Many People Ignore

Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which decreases their chances of success. In this … Read more

How to Measure Email Marketing Success: Beyond Open Rate

Litmus

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more

The 5 Most Common Missing Elements of Email Campaigns

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! … Read more

Try These Email Marketing Ideas to Drive Growth – Litmus

Litmus

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Email Deliverability: What It Is and Why It Matters – Litmus

Litmus

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15 Examples of Effective Pop-ups to Use on Your Website

Pop up on Website - 15 Examples of Effective Pop-ups to Use on Your Website

Pop-ups on websites are annoying. There, I said it. Yet, if you look on my site, you’ll see I use them. In fact, I’ve always used pop-ups. There’s a reason I use them—they work. The top 10 percent performing pop-ups have a whopping 9.28 percent conversion rate, according to a Sumo analysis. Despite how annoying … Read more

Defining Your Email Marketing Through Data – Litmus

Litmus

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What Is BIMI (And Why Should Email Marketers Care?)

Litmus

Email marketers are on a constant search for a silver bullet: the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists, there is something that can help. Brand Indicators for Message Identification—referred to as BIMI for short—is an emerging email standard that can … Read more

Behavioral Content for Email Personalization

Litmus

Last year, Kickdynamic released their latest innovation – product recommendations for email. Powered by their revolutionary AI prediction engine, Kickdynamic can create countless personalized emails from on-site behavioral data. Brands are able to seamlessly track on-site activity and use the data immediately to provide personalized product recommendations in email. Most viewed, most purchased, individual recommendations … Read more

How to Write a Sales Email That Converts in 2022

How to write a sales email

Learning how to write a top-notch sales email isn’t easy. Recipients receive an average of 120 new emails every day, but they only choose to respond to about 25% of them. That statistic might discourage some senders but only those who view the glass half empty. 25% of emails are getting responses, and that means … Read more

Attractive Branding and List Building Skills: 5 Important Keys In List Building and Branding Online

OIZ1ZR - Attractive Branding and List Building Skills: 5 Important Keys In List Building and Branding Online

Selling online can be almost impossible if you have to approach your niche target market one by one. What’s worse is trying to build a profitable list and brand yourself online without the necessary tools, which can be costly and time-consuming if carried out one person at a time. Wouldn’t it be easier if you … Read more

TikTok’s Fate is Uncertain. Use These 3 Trends to Own Your Audiences

September 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. With TikTok’s fate uncertain, there has been a mass exodus of creators moving off the platform in hopes of salvaging their followings and continuing their internet dominance and fame. Hundreds of thousands are fleeing to American created Byte, a comparable knockoff,…

This Tool Can Help You Increase Open Rates and Verify Your Email List Before You Send

Save up to 50 percent with Bouncer Bulk Email Verification. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 12, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and…

These résumé-boosting online courses start at just $10

All products featured here are independently selected by our editors and writers.If you buy something through links on our site, Mashable may earn an affiliate commission. You don’t have to be in school to learn something new. Image: pexels By Miller KernMashable Shopping2020-08-21 15:04:54 UTC TL;DR: Through Aug. 27, online courses from Udemy are on…

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