Google announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini. With this rollout, Gemini is now equipped with enhanced reasoning capabilities, personalization features, and expanded app connectivity. Free Access with Limitations Google’s Deep Research tool, which processes information from multiple … Read more
Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead of a tool. Examples of how the new Gemini will help users is for brainstorming travel ideas and making personalized recommendations. The new feature rolls … Read more
![Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Google-AIO-4-Ways-To-Find-Out-If-Your-Brand.png "Google AIO: 4 Ways To Find Out If Your Brand")
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for … Read more
With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose. The study analyzes millions of interactions to highlight the most popular tools for generating text, images, and videos. With nearly every tech company offering an … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after the launch of AI Answers in the search results, we have enough data to show that the net impact on the open web is as … Read more
Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this current dispensation. How can you distinguish yourself and standout as an SEO specialist in this era of generative AI and AI search engines?” This is … Read more
New research shows that ChatGPT, Claude, and other AI systems leave distinctive “fingerprints” in their writing. Here’s how you can use this knowledge to identify AI content and improve your AI-assisted output. The AI Fingerprint: What You Need to Know Researchers have discovered that different AI writing systems produce text with unique, identifiable patterns. Analyzing … Read more
PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data discrepancies, cumbersome analysis, and the time required to share understandable, jargon-free reports with different stakeholders. Fortunately, AI is turning these obstacles into opportunities by filling … Read more
A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across 40 health, legal, financial, and political queries. This study is similar to one published by SE Ranking in October. The key difference is that this … Read more
The expected AIO-pocalypse hasn’t happened, at least not in the form we expected. Instead of a meteor impact, it looks more like climate change: slowly raising temperatures that cause natural disasters. Chegg is one of the first victims. Chegg is an ed-tech company that offers students homework help, textbook rentals, online tutoring, and career resources. … Read more
New data provided to Search Engine Journal shows that the sites Google is ranking in AI Overviews varies by time and industry, offering an explanation of volatility in AIO rankings. The new research shows what industries are most impacted and may provide a clue as to way. AIO Presence Varies Over Time and By Industry. … Read more
OpenAI published a new write-up about elevated errors in ChatGPT that significantly increased failed conversation attempts. The issue was caused by a misconfigured internal experiment. According to OpenAI: “On February 19, 2025, from 9:48 AM to 11:19 AM PT, ChatGPT experienced a service degradation, leading to a significant increase in failed conversation attempts. This resulted … Read more
A recent analysis by xfunnel.ai examines citation patterns across major AI search engines. The findings provide new insight into how these tools reference web content in their responses. Here are the must-know highlights from the report. Citation Frequency Differs By Platform Researchers submitted questions across different buyer journey stages and tracked how the AI platforms … Read more
Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable with AI in advertising. AI Adoption In Marketing A survey by Gartner of 418 marketing leaders found that 73% of marketing teams use generative AI. … Read more
Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on customer acquisition and purchase decisions. Image Credit: Lyna ™ I’ve analyzed 14 studies and research papers to answer five key questions: How valuable is AI chatbot … Read more
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic. The New York Post, The Guardian, and Forbes saw the most ChatGPT-driven visits. Traditional search engines still drive majority of publisher traffic. … Read more
Hostinger announced a new service called Hostinger Horizons that allows anyone to build interactive online apps (like an AI-based website builder) without having to code or hire programmers. The new service allows users to turn their ideas into web applications by prompting an AI to create it. AI Democratizes Entrepreneurship In the early days of … Read more
Keeping pace with AI is exhausting and overwhelming – and so important. To quench my own curiosity and make life easier for you, I’ve spent hours reading 19 original analyses of AI Overviews (AIOs). I’ve summarized them and synthesized the insights into five key questions: How often does Google show AI Overviews? What triggers AI … Read more
