Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? Google has launched a generative AI certification program. The certification is focused exclusively on Google’s own AI tools. The certification exam costs $99, but all training materials are free. Source link
One thing I need you to understand about the groundbreaking data I’m about to show you is that no one has ever done this kind of analysis before. Ever. To our knowledge, no other independent usability study has explored a major web platform at this scale. AI changes everything, and search is at the forefront. … Read more
New research shows that Google’s AI Overviews often link to Google, contributing to the walled garden effect that encourages users to stay longer on Google’s site. A study by SE Ranking examined Google’s AI Overviews in five U.S. states. It found that 43% of these AI answers contain links redirecting users to Google’s search results. … Read more
The United States Copyright Office released a pre-publication version of a report on the use of copyrighted materials for training generative AI, outlining a legal and factual case that identifies copyright risks at every stage of generative AI development. The report was created in response to public and congressional concern about the use of copyrighted … Read more
Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest in custom solutions for specific ad campaign tasks? I’ve watched this debate play out countless times with clients. Google continues adding more AI features for tasks like ad copy generation, headline creation, image generation, and product feed … Read more
As brands compete for market share across a whole range of AI platforms, each with its own way of presenting information, brands are on red alert. The three pillars of presence, perception, and performance that I discuss in this article may help marketers navigate new times. This is especially true as search and AI undergo … Read more
![Do More With Less: How To Build An AI Search Strategy With Limited Resources [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/Do-More-With-Less-How-To-Build-An-AI-Search.png "Do More With Less: How To Build An AI Search")
Feeling overwhelmed by AI in search? Working with limited time, tools, or a small team? You’re not alone. As search engines evolve, it’s becoming harder to keep up, especially if your resources are stretched thin. Join us for “Do More With Less: How To Build an AI Search Strategy With Limited Resources,” a practical webinar … Read more
The newest AI tools, built to be smarter, make more factual errors than older versions. As The New York Times highlights, tests show errors as high as 79% in advanced systems from companies like OpenAI. This can create problems for marketers who rely on these tools for content and customer service. Rising Error Rates in … Read more
ChatGPT leads the AI search race with an 80.1% market share, according to fresh data from Similarweb. Over the last six months, OpenAI’s tool has maintained a strong lead despite ups and downs. Meanwhile, traditional search engines are struggling to grow as AI tools reshape how people find information online. GenAI Traffic Share update — … Read more
Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a pressing executive question: “What are we doing about generative AI?” One smart answer is, “We’re implementing schema markup.” In March 2025, Fabrice Canel, principal program … Read more
Google has removed the waitlist for AI Mode in Search. This Gemini-powered search tool is now available to all US users. The update introduces new features, including visual cards for places and products, shopping integration, and a history panel for desktop users. This growth aligns with Google’s recent earnings reports, which indicate that investments in … Read more
![We Figured Out How AI Overviews Work [& Built A Tool To Prove It]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/04/We-Figured-Out-How-AI-Overviews-Work-Built-A.png "We Figured Out How AI Overviews Work [& Built A")
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wondering how to realign your SEO strategy for maximum SERP visibility in AI Overviews (AIO)? Do you wish you had techniques that mirror how AI understands relevance? Imagine if Google handed you the blueprint for AI Overviews: Every … Read more
Google claims AI Overviews are revolutionizing search behavior. But the data tells a different story. Since launching AI Overviews in 2024, Google CEO Sundar Pichai has repeatedly claimed they’re transforming search behavior: People are using it to Search in entirely new ways, and asking new types of questions, longer and more complex queries… and getting … Read more
OpenAI has added several new features to ChatGPT’s search tool. You can now shop for products, search through WhatsApp, and see improved source citations. These updates build upon the real-time search features introduced in October, demonstrating OpenAI’s increasing challenge to Google and other search engines. New Shopping Features Now Available The most significant addition in … Read more
In the SEO world, when we talk about how to structure content for AI search, we often default to structured data – Schema.org, JSON-LD, rich results, knowledge graph eligibility – the whole shooting match. While that layer of markup is still useful in many scenarios, this isn’t another article about how to wrap your content in … Read more
Microsoft released its 2025 Annual Work Trend Index this week. The report claims this is the year companies will move beyond AI experiments and rebuild their core operations around AI. Microsoft also introduced several new terms that it believes will shape the future of the workplace. Let’s look at what Microsoft wants to add to … Read more
Stanford University’s latest AI Index Report reveals a significant increase in AI adoption among businesses. Now 78% of organizations use AI, up from 55% a year ago. At the same time, the cost of using AI has dropped, becoming 280 times cheaper in less than two years. More Businesses Than Ever Are Using AI The … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe that optimization for large language models (LLMs) requires new strategies, while the other half insists good SEO already handles it. This division has spawned new … Read more
