TikTok’s advertising pitch reveals new data about the app

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Top 5 Sales Tips for Generating Valuable Leads

65% of marketers consider traffic and lead generation their most important task. The importance of standing out in your field and finding new leads is doubly important as we move into 2020. Here are a few ways to adapt to this approach.

3 Powerful Marketing Leadership Strategies

Seasoned marketing executives’ advice to those seeking to advance their careers.  Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. September 15, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. When I graduated from college, the best…

Making Money Online: This $60 Course Bundle Teaches You Everything There Is to Know

While some industries are suffering right now, the digital economy is booming. Many people are taking this opportunity to earn some extra income or switch careers entirely. If you would like to follow suit, the Online Income 101 bundle provides 15 courses on the subject for just $59.99. From creative freelancing to eCommerce, there are countless ways to…

Need a side hustle? This training can get you started in a dozen new ventures

Credit: Annie Spratt/Unsplash TLDR: Whether it’s freelancing, influencer or affiliate marketing, ecommerce or something else, the Online Income 101 course can help you build the passive income business you need today. The hustle is real. Even if you aren’t one of the millions of Americans who lost a job or suffered a huge financial impact…

Looking to start a side hustle? This 13-course guide can help.

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. The Online Income 101 bundle includes 13 courses on personal income and branding. Image: pexels By StackCommerceMashable Shopping2020-09-02 09:00:00 UTC TL;DR: From affiliate marketing to freelancing gigs, learn how to make money…

The 10 industries with the most efficient Instagram influencer-marketing campaigns during the pandemic, from healthcare to gambling

New data from Socialbakers, a social-media marketing company, breaks down which industries have had the most efficient influencer-marketing campaigns during the pandemic.Healthcare came out on top, followed by packaged foods and household goods. Airlines had the lowest efficiency.Socialbakers defined “efficiency” as the engagements from an influencer’s sponsored Instagram post compared to the average engagements a…

Cardi B and Megan Thee Stallion are giving away $1 million to celebrate “WAP”

Image: cardi b / twitter By Anna Iovine2020-08-19 19:47:41 UTC Nothing — not even Ben Shapiro’s nightmarish lyric reading — could stop powerhouses Cardi B and Megan Thee Stallion’s song “WAP” from debuting at number one on the Billboard charts. It didn’t just top the charts, either. The song received a record-breaking 93 million streams…

Public relations giant MSL’s plan to tackle the influencer pay gap

Hi! Welcome to the Insider Advertising daily for August 14. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com Reminder: Today is the last day to submit nominations for our annual list of top marketing-tech leaders.…

Want to know how SEO actually works? Check out these online classes.

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. The Pro Google SEO and SERP Certification bundle is on sale for £22.02. Image: pexels By StackCommerceMashable Shopping2020-08-07 03:30:00 UTC TL;DR: The Pro Google SEO and SERP Certification bundle is on…

12 Innovative Marketing Professionals You Should Know

In an ever-evolving practice, these dozen standouts have aced their game. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 5, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is all about innovation.…

TikTok is transforming the influencer rulebook — we spoke to the viral video-makers who prefer it to Instagram and are mastering its elusive algorithm

A time-lapse video of Adam Salisbury painting a picture of Captain Tom Moore went viral on TikTok. Adam Salisbury People who struggled to find an audience on platforms like Instagram have found viral success on TikTok, the video app beloved by Gen Z. Many have started to master the short-video app’s elusive algorithm.Now, the most…

The Importance of Empathy-Based Marketing

At one time, consumers were a captive audience. You sold it, they bought it, as long as it was a prestige brand, a household name, or was promoted by an influencer or by a really cool cartoon animal. Here is the importance of empathy-based marketing. Empathy-based marketing is a strategy that calls for you to walk in your customer’s shoes for a bit.

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