![5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/5-B2B-Customer-Retention-Strategies-To-Drive-Repeat-Business-Webinar.png "5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]")
For many B2B businesses, balancing customer retention with new client acquisition can feel overwhelming—especially when the competition is growing faster than ever. Retaining clients is not only critical, but often easier than securing new ones, yet it comes with its own set of challenges. In an environment where customer expectations continue to rise, maintaining long-term … Read more
This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. People are driven by a mix of desires, wants, needs, experiences, and external pressures. It can take time to get it right and convince a person to become a lead, let alone … Read more
This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create a sustainable and scalable lead generation strategy with content? It starts with an exceptional piece of content that the leads want – your “lead magnet” … Read more
Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads. In this … Read more
In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s CRM (customer relationship management) platform. Rising Customer Acquisition Costs Amid New Opportunities This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
