A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms, identifies five key trends reshaping measurement strategies. 1. Revenue-Centric Metrics Marketers are now focusing more on revenue-related metrics instead of traditional cost-per-lead measures. Leaders are … Read more
LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. LinkedIn video watch time is outpacing other content formats. New creator tools include profile previews, enhanced analytics, and desktop video features. Free LinkedIn Learning courses can help you learn more about video’s role in professional … Read more
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs Outlook report offers insights into the changing job market and strategies for career growth. Here’s all the data from the report that you need to know. Marketing Jobs … Read more
LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year. The report also identifies the most in-demand marketing roles across regions and experience levels, providing a roadmap for those looking to make career moves. Whether you’re a seasoned executive or just starting out in the … Read more
LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text posts. She writes: “Curious to test LinkedIn’s claim that videos receive five times more engagement, I wanted to see if the … Read more
LinkedIn reveals the top ten most in-demand and fastest growing job positions in Q3. Job growth in the financial sector was significant in Q3. Traditional roles are in demand – including salespeople, nurses, and retail positions. Tech roles remain stable, with software engineers and full-stack developers in the top 10 most-demanded jobs. Source link
LinkedIn offers free AI certification courses through December, helping professionals adapt to workplace automation with expert-led training programs. LinkedIn launched three free AI certification courses The courses focus on recruiting, HR, and learning development. LinkedIn claims companies must invest in AI skills or risk falling behind. Source link
LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers. More People Publishing Newsletters On LinkedIn The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over … Read more
I don’t know about you, but when I hear the word “networking,” I think of LinkedIn. LinkedIn is the world’s largest professional networking platform, with more than 1 billion users in more than 200 countries and territories worldwide. Like many of you, I’ve turned LinkedIn into my go-to digital Rolodex, connecting with colleagues past and … Read more
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
LinkedIn’s Collaborative Articles features reached the milestone of 10 million pages of expert content in one year. The Collaborative Articles project has experienced a significant rise in weekly readership, rising by over 270% since September 2023. How they reached these milestones and are planning to achieve even more results offer valuable lessons for creating an … Read more
LinkedIn’s analysis of global talent trends shows healthcare roles dominating the list of fastest-growing jobs while customer-facing and in-person positions remain highly in demand. According to LinkedIn’s data, healthcare jobs represent 6 out of the top 10 roles, with the most significant increase in paid job posts on the platform. Outside of healthcare, customer-facing and … Read more
LinkedIn is readying new features and algorithm changes to help users connect with more targeted audiences months or even years after posting their best content, according to a recent interview with company leaders. This information is revealed in a recent talk published on Entrepreneur.com; LinkedIn executives Tim Jurka and Dan Roth addressed topics relevant to … Read more
LinkedIn has introduced new AI-powered features to improve the networking experience on its platform. These updates come at a time when many professionals are re-evaluating their careers and looking to expand their networks. The new features use AI to streamline processes like making connections, searching for jobs, and sharing content. A Competitive Edge in the … Read more
LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to create new lookalike audiences or edit existing ones. Any current lookalike audiences will become “static” and stop refreshing with new data. LinkedIn stated that active … Read more
Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive adoption of AI in content marketing and the most recent Google HCU, core, and spam updates, we’re … Read more
LinkedIn rolled out a new content moderation framework that’s a breakthrough in optimizing moderation queues, reducing the time to catch policy violations by 60%. This technology may be the future of content moderation once the technology becomes more available. How LinkedIn Moderates Content Violations LinkedIn has content moderation teams that work on manually reviewing possible … Read more
LinkedIn unveils AI-powered Premium update to provide personalized career guidance for professionals navigating evolving work landscape. LinkedIn celebrated reaching 1 billion members this week by announcing an update to its Premium offering. The revamped Premium service will leverage artificial intelligence (AI) to offer tailored career advice, uncover hidden opportunities, and streamline the job search process. … Read more
