Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content. What Is … Read more
As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers using search engines to find local products and services, optimizing for local search has become a key component of any successful SEO strategy. In this article, … Read more
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has … Read more
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more
It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a massive boost to your in-store and online traffic and sales. But if you don’t run a brick-and-mortar business, can you still take advantage of local … Read more
For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls, as well as to bring customers to their business. Marketers know it’s risky to put all your marketing eggs in one basket. But for a local business that has … Read more
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond. Star ratings can help businesses earn trust from potential customers, improve local search … Read more
Google depends on volunteers called Local Guides to keep Search and Maps updated with information about local businesses and attractions. These volunteers contribute reviews, photos, and videos that help you make decisions when visiting a new place. Though they do it to benefit searchers, Local Guides get virtual rewards from Google’s program, which incentivizes people … Read more
Do you have a website created through Google Business Profiles for your local business? If so, you must find an alternative website solution as Google plans to shut down websites created with Google Business Profiles in March. Websites Created With Google Business Profiles Will Redirect Until June 10, 2024 A redirect will be put in … Read more
Google depends on volunteers called Local Guides to keep Search and Maps updated with information about local businesses and attractions. These volunteers contribute reviews, photos, and videos that help you make decisions when visiting a new place. Though they do it to benefit searchers, Local Guides get virtual rewards from Google’s program, which incentivizes people … Read more
One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with … Read more
Google is introducing an experimental feature in Google Maps that uses AI to help users discover local businesses that meet specific needs. AI-Powered Discovery The new feature utilizes large language models to analyze Google Maps’ database of over 250 million places, photos, ratings, reviews, and more. After entering a conversational search query, Google Maps will … Read more
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more
Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end date for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what … Read more
Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According to Joy Hawkins of Sterling Sky, the trend became noticeable after the November 2023 core update, leading to businesses that appear as closed being significantly … Read more
In a move to increase user privacy, Google Maps launched updates to give users more control over location data storage and recent activity. With these updates, users will be able to manage their Location History with greater precision. The changes could, however, affect analytics data marketers utilize for location targeting. Timeline Storage On Local Device … Read more
OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews. Screenshot from X, December 2023 This move comes after growing user feedback online, which even includes a one-star Google Review on the … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
