Is your social content reporting up to scratch? It’s a question that must be answered, yet many marketers and entrepreneurs are much more focused on producing content rather than reflecting on how well it performed. Sure, your content needs to be engaging, but that shouldn’t come at the cost of time spent analyzing its performance … Read more
When it comes to creating content for social media platforms such as TikTok, many of us spend hours, if not days, planning every aspect of the content. Is the lighting right? How is the sound? Is my voice really that irritating in real life? These are all questions we ask ourselves throughout the creation process … Read more
Interested in gaining traction on TikTok? With a billion users on the platform, it’s no surprise you’re trying to find potential customers there. However, I’ve worked with many founders who don’t know how to make a TikTok video for their brand. They assume that only dance videos or weird challenges get viewed on the platform. … Read more
It can be hard to compete against the millions of blogs that clutter the internet. But in podcasting, where you face just a fraction of the competition, things are a little different. No wonder podcasting is seen as a viable marketing channel for businesses of all sizes, from fewer than ten employees to over 500. … Read more
Have you ever had someone say to you: “Make this Instagram post go viral?” I’m sure a lot of digital marketers can relate! The good news is that if you’re going to go viral, Instagram is a great social media platform to do it on. As it’s image and video-led, it’s easy to create scroll-stopping … Read more
Instagram is one of the best social networks to advertise on. It’s just as big an advertising platform as its parent company, Facebook (now Meta). In fact, in 2023, the site exceeded 1.3 billion users, according to Datareportal. That’s a potential ad reach of around 25 percent of all internet users! What does that mean … Read more
Have you ever launched a podcast episode, eagerly awaited the flood of listens and feedback, only to hear…crickets? If you’re nodding along, you’re not alone. Many digital marketers and content creators find themselves puzzled by the silence. The truth is, creating the podcast is just the beginning—growing its audience is where the real challenge lies. … Read more
Launching a product can feel incredibly daunting. There are so many different factors to consider, and trying to get everything in order and your timing on point can feel difficult at the best of times and downright impossible at the worst. Don’t get me wrong, I’ve made a few product launch mistakes along the way, … Read more
Google I/O wrapped up on May 14th, and Google is leaning hard into its Gemini Era. Coming on the heels of Google I/O, the 11th Google Marketing Live just rocked the paid marketing world on May 21st, 2024. Google Ads is leveraging Gemini to up its matchmaking game and improve its role as Cupid — … Read more
This interview has been edited for length and clarity. Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is … Read more
Trying to create brand awareness and authenticity in an ever-crowded digital marketplace is certainly not easy. But by leveraging user-generated content (UGC), you can achieve all of this and more while spending a fraction of the cost of a paid marketing strategy. My agencies, The Social CliQ and The Content CliQ, help founders find, plan, … Read more
Phoenix Ha made a viral TikTok ad by accident. Actually, it wasn’t supposed to be an ad at all. She jumped out of the pool during an afternoon swim and ran to the fridge to grab a boozy popsicle. Without thinking, she started filming a review of the popsicle, praising the surprisingly pleasant taste, consistency, … Read more
Google I/O 2024 is in the books – all I can say is that I’m very excited. There are some big changes on the horizon for digital marketing, especially Search. The monster change that is on everyone’s mind is that AI Overviews (the new name for Search Generative Experience) has officially been rolled out as … Read more
So you’ve got a brilliant product idea, maybe even a brilliant product, but how do you turn that into a real-world success? You need to create a product roadmap that strategically outlines how you’ll take your product to market… with as much fanfare as possible. While there’s not a hard and fast product launch formula, … Read more
I recently had the pleasure of sitting down with Ezra Firestone, a man who is certainly no stranger to the world of successful ecommerce start-ups. Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” I’ve pulled out some of my absolute favorite gems from our conversation and lessons … Read more
Ever wonder why some museums are magnets for crowds while others barely make a ripple in the public consciousness? The difference often comes down to how they tackle digital marketing. Today’s museums confront a host of unique challenges that can make or break their visitor engagement. These challenges include: Attracting First-Time Visitors: Capturing the interest … Read more
Deep down, have you always wanted to go off on your own? Do you want to test yourself? Do you want to own an idea from scratch? Becky Verma felt the same. Her corporate career as a software development manager for a Fortune 500 company was secure but unfulfilling, and she wanted to give entrepreneurship … Read more
With billions of users, Instagram is one of the hottest social media channels around. Sounds like a great place to be, doesn’t it? I mean, if you’ve got a business to promote, there’s a good chance you’ll find an eager audience there. But your prospects might need some help to find you among the crowd. … Read more
