The 12 Best Business Startup Books Every Entrepreneur Needs

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Want to become a world-class rock climber? Watch Alex Honnold. Looking to become the next President of the United States? Study about Barack Obama. Want to become a successful entrepreneur? Learn from Arianna Huffington and Gary Vaynerchuk. While you can kick back, relax, and watch YouTube videos and Netflix documentaries about these masters of their … Read more

Find a Business Partner Who’ll Help (Not Hurt) Your Business

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Starting, operating, and scaling a business can be challenging, especially if you’re doing it all on your own. A partner can help share responsibilities, provide invaluable insights, and help you along your startup’s journey. However, finding the right partner is easier said than done. It’s a big world out there, and it’s difficult to hunt … Read more

How IRVINS Pivoted from a Humble Restaurant to a Pioneering Snack Brand – Founder Q&A

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Irvin Gunawan is the founder and CEO of IRVINS, the creator of Singapore’s #1 salted egg snack. IRVINS is a high-growth homegrown consumer food brand expanding quickly on the global stage, with 5 offices and 12 markets worldwide and a product lineup that redefines the food industry. Singaporean cuisine and flavors are becoming popular globally, … Read more

How to Develop Powerful Business Core Values and Mission Statements

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What is your company’s reason for being? Is it simply to get people to buy products, or for people to hire you? Or is there something else you long to accomplish, and your business is merely the path toward this accomplishment? Why do you want to accomplish this purpose with your company? What is it about … Read more

Link Building for Local SEO: 7 Simple Strategies

Link Building for Local SEO 7 Simple Strategies - Link Building for Local SEO: 7 Simple Strategies

Consumers want to connect with local businesses. According to Google, searches including “near me” are increasing by 500 percent year on year. What’s more, 81 percent of consumers used Google to search for information on local businesses in 2021. What does this mean for digital marketers? Well, if you’re hoping to reach local consumers, then … Read more

How Leah Toth Built a Business from a Love of Journaling

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“Spiritual stationery. I think that kind of sums it up nicely.” That’s how Leah Toth describes her fledgling company, Destiny Drive, which was born from her love of journaling. Toth started Destiny Drive in 2020 during Australia’s lockdowns. “There was something about that first lockdown,” she says. “I gained weight eating poorly, drinking too much, … Read more

10 Best Brand-To-Brand Partnership Ideas

Brand to brand partnerships

Some businesses tend to overcomplicate the strategy and execution of a B2B (Brand to Brand) partnership, this generally leads to overwhelm and prevents the partnership from getting started. When it’s done right, it can increase your ROI, convert new leads, elevate your brand trust and build long-term relationships with your customers. B2B partnerships can come … Read more

Video Schema Markup: Improve Your Video Visibility

Video Schema Markup Improve Your Visibility - Video Schema Markup: Improve Your Video Visibility

Video marketing is the go-to method for most companies, and I’ve got the stats to prove it. According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy. However, posting videos only gets you so far. … Read more

Ecommerce Strategies for Beginners from a Veteran

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You might have all of the basic necessities to launch your startup, but where to begin? You’ve got a great idea, a business plan, and enough money saved, but do you have an ecommerce strategy to hit the ground running? Many important decisions await you: from selecting the right platform to producing images and marketing … Read more

What Is Quiet Quitting? And What Does it Mean For Entrepreneurs?

Quiet quitting

The term “quiet quitting” came into the pseudo-professional zeitgeist this past year from the source of all cultural progress and discord–TikTok. Since then, quiet quitting has undoubtedly embedded your news feeds, and LinkedIn follows as the discussion—or deconstruction– on the future of work continues. But what is quiet quitting? And more importantly, what does quiet … Read more