Subcontractor vs contractor. What’s the difference? While the two terms are often used interchangeably, there are actually some significant differences between the two. Differences that could impact whether or not your business is protected from risk. Here, we will focus on what differentiates subcontractors and contractors and some real-life examples of when to use each … Read more
A logo provides a simple, memorable reflection of your brand’s value. So, as a brand evolves, it’s natural that the visual representation of the brand should evolve alongside it. In a brand’s early days, you have a very limited view on what your brand is and what it will become. As a result, first attempts … Read more
You’ve heard of multitasking, right? You might have even mentioned it on your resume or in job interviews (I know I have). Single-tasking, as you might have guessed, is the complete opposite. It means focusing all your attention on just one task at a time. It might sound incredibly inefficient to work this way. After … Read more
Do you dream of quitting your 9-to-5? Tired of corporate nonsense, never-ending (hardly achievable) goals, and career bureaucracy? Want to control your own destiny and make the big decisions? If you answered “yes” to any of those questions, you’re likely ready to be your own boss. Welcome aboard—you’ve come to the right place. At foundr, … Read more
There are a lot of similarities between parenting and entrepreneurship. Think about it—both are incredibly high-stress endeavors with irregular hours that, most of the time, garner little to no credit for those who undertake them. You’re constantly managing difficult personalities and both can be a real drain on your bank account. Plus, everyone always seems … Read more
Hiring a virtual assistant is the perfect staffing solution for many startups. Entrepreneurs like Pat Flynn and Chris Ducker have at least one on board, and John Lee Dumas even had a team of 12 great virtual assistants at one point! It’s hard not to see why when hiring a virtual assistant can be a highly strategic … Read more
Marketing can be a tricky game to master, and psychographics can be your manual. Consumers are perpetually bombarded with advertisements demanding their attention. From emails to billboards to social media, constant noise from an infinite number of brands is leaving marketers in a bit of a pickle. Demographic marketing is not enough to truly reach … Read more
Business plans might seem like an old-school stiff-collared practice, but they deserve a place in the startup realm, too. It’s probably not going to be the frame-worthy document you hang in the office—yet, it may one day be deserving of the privilege. Whether you’re looking to win the heart of an angel investor or convince … Read more
Daniel Álvarez Yunes wove through the mass exit looking for the man. The event at Panamerican University was ending, and Yunes was searching for the alumnus who had spoken at his table earlier in the day. Yunes was an engineering student moonlighting as an entrepreneur. During his freshman year, he launched a clothing brand called … Read more
If you’re listening to a coach, professor, or sales dude explain the ins and outs of selling a product, at some point, they’re going to tell you to make a buyer persona. But, another figure in the selling sanctum of knowledge might tell you to make a customer persona. Or a customer profile. Maybe a … Read more
Defining your target market can help you establish your niche. Knowing your niche and understanding your audience benefits your business strategy in myriad ways, including helping you develop a more strategic marketing plan, getting the most out of your digital marketing spending, navigating niche marketing, and ultimately driving sales and growing your business into the … Read more
This founder contributor article on content creation is by Alex Cattoni. She is a marketer, copywriter, 2022 Marketer of the Year, and the founder of the Copy Posse – the raddest, baddest crew of copywriters and entrepreneurs on the internet. ————— Do you hate creating new content but know that you have to in order … Read more
When we write about combining sales and marketing efforts for business growth, we tend to stick to our experience and perspective as professionals in the industry. But how do your customers really make a purchase? That’s where video marketing from creators comes in. When I reverse-engineer the buying process of people in my surroundings, I … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jess Hatzis, co-founder of frank body, about scaling frank body from an Instagram fad to a global beauty business. To read more, subscribe to the magazine. ————— There was no way they … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jim McKelvey, co-founder of Square, about building an unbeatable business. To read more, subscribe to the magazine. ————— Jim McKelvey was packing his bags to move from St. Louis to Silicon Valley … Read more
Foundr’s Little Empires series uplifts the stories of everyday entrepreneurs building better futures for themselves and their customers. We talked with Ethan Yong, founder and CEO of the social-sensation chili oil brand UmamiPapi. — Ethan Yong started his business because of a DM. Yong was a graduate student working at a prestigious financial firm when … Read more
What color should your new logo be? Choosing the right logo color for your business isn’t an easy task. Choosing a logo can feel high-stakes. It’s the first impression someone will have of your business. Choosing the right logo can make all the difference in how people feel about your brand. It takes about 50 … Read more
Have you listened to an episode of The Foundr Podcast and heard a founder talk about Series A funding? You probably assume it relates to getting money for your startup from strangers, but what does it actually mean? And why are there different funding rounds? The jargon of startup funding rounds seems as easy as … Read more
