Gone are the days when brands dismissed influencers as insignificant or “just a phase.” Now, one of the first marketing tactics early-stage founders pursue is finding an influencer partner that can elevate their brand. That’s actually why I started my agency, Hey Influencers, to help founders like you pair up with the right influencer for … Read more
Customer engagement is the foundation of any brand because it helps grow a loyal following and develop a long-term business model. But getting customers to engage with your content is not always as easy as you might think. In this article, I’ll teach you the foundations of building and growing an engaged following on any … Read more
Social listening is the first step to creating content that goes viral on social media. Cue the “What did you say?” dad jokes! But in all seriousness, social listening can be the difference between an underwhelming social media strategy and one that draws thousands of new eyes to your content and, subsequently, your brand. In … Read more
It’s time for me to give away some free advice. Giveaways are essential for brand growth and increasing sales! But without the proper planning and preparation, giveaways can easily fail, leaving you with minimal social impact and an expensive product heading out the door! Don’t worry. I’ve used giveaways to launch multiple multimillion-dollar ecommerce brands, … Read more
You’ve identified your niche. You’ve created the perfect brand. You’ve got all your ducks in a row. Now it’s time to get those ducks and start selling them on Amazon! In this article, I will explain everything you need to know to list products on Amazon effectively and professionally. These are the exact steps and … Read more
Is your social content reporting up to scratch? It’s a question that must be answered, yet many marketers and entrepreneurs are much more focused on producing content rather than reflecting on how well it performed. Sure, your content needs to be engaging, but that shouldn’t come at the cost of time spent analyzing its performance … Read more
When it comes to creating content for social media platforms such as TikTok, many of us spend hours, if not days, planning every aspect of the content. Is the lighting right? How is the sound? Is my voice really that irritating in real life? These are all questions we ask ourselves throughout the creation process … Read more
Interested in gaining traction on TikTok? With a billion users on the platform, it’s no surprise you’re trying to find potential customers there. However, I’ve worked with many founders who don’t know how to make a TikTok video for their brand. They assume that only dance videos or weird challenges get viewed on the platform. … Read more
It can be hard to compete against the millions of blogs that clutter the internet. But in podcasting, where you face just a fraction of the competition, things are a little different. No wonder podcasting is seen as a viable marketing channel for businesses of all sizes, from fewer than ten employees to over 500. … Read more
Have you ever had someone say to you: “Make this Instagram post go viral?” I’m sure a lot of digital marketers can relate! The good news is that if you’re going to go viral, Instagram is a great social media platform to do it on. As it’s image and video-led, it’s easy to create scroll-stopping … Read more
Instagram is one of the best social networks to advertise on. It’s just as big an advertising platform as its parent company, Facebook (now Meta). In fact, in 2023, the site exceeded 1.3 billion users, according to Datareportal. That’s a potential ad reach of around 25 percent of all internet users! What does that mean … Read more
Have you ever launched a podcast episode, eagerly awaited the flood of listens and feedback, only to hear…crickets? If you’re nodding along, you’re not alone. Many digital marketers and content creators find themselves puzzled by the silence. The truth is, creating the podcast is just the beginning—growing its audience is where the real challenge lies. … Read more
Launching a product can feel incredibly daunting. There are so many different factors to consider, and trying to get everything in order and your timing on point can feel difficult at the best of times and downright impossible at the worst. Don’t get me wrong, I’ve made a few product launch mistakes along the way, … Read more
Google I/O wrapped up on May 14th, and Google is leaning hard into its Gemini Era. Coming on the heels of Google I/O, the 11th Google Marketing Live just rocked the paid marketing world on May 21st, 2024. Google Ads is leveraging Gemini to up its matchmaking game and improve its role as Cupid — … Read more
This interview has been edited for length and clarity. Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is … Read more
Trying to create brand awareness and authenticity in an ever-crowded digital marketplace is certainly not easy. But by leveraging user-generated content (UGC), you can achieve all of this and more while spending a fraction of the cost of a paid marketing strategy. My agencies, The Social CliQ and The Content CliQ, help founders find, plan, … Read more
Phoenix Ha made a viral TikTok ad by accident. Actually, it wasn’t supposed to be an ad at all. She jumped out of the pool during an afternoon swim and ran to the fridge to grab a boozy popsicle. Without thinking, she started filming a review of the popsicle, praising the surprisingly pleasant taste, consistency, … Read more
Google I/O 2024 is in the books – all I can say is that I’m very excited. There are some big changes on the horizon for digital marketing, especially Search. The monster change that is on everyone’s mind is that AI Overviews (the new name for Search Generative Experience) has officially been rolled out as … Read more
