How to Make a TikTok Video for Your Brand in 8 Steps

Interested in gaining traction on TikTok? With a billion users on the platform, it’s no surprise you’re trying to find potential customers there. However, I’ve worked with many founders who don’t know how to make a TikTok video for their brand. They assume that only dance videos or weird challenges get viewed on the platform. … Read more

How to Grow a Podcast Audience in 9 Easy Steps

Have you ever launched a podcast episode, eagerly awaited the flood of listens and feedback, only to hear…crickets? If you’re nodding along, you’re not alone. Many digital marketers and content creators find themselves puzzled by the silence. The truth is, creating the podcast is just the beginning—growing its audience is where the real challenge lies. … Read more

I Used this Product Launch Checklist to Start 5 Ecom Brands

Launching a product can feel incredibly daunting. There are so many different factors to consider, and trying to get everything in order and your timing on point can feel difficult at the best of times and downright impossible at the worst. Don’t get me wrong, I’ve made a few product launch mistakes along the way, … Read more

What Is UGC and Why It’s a Must-Have for Your Brand

Trying to create brand awareness and authenticity in an ever-crowded digital marketplace is certainly not easy. But by leveraging user-generated content (UGC), you can achieve all of this and more while spending a fraction of the cost of a paid marketing strategy. My agencies, The Social CliQ and The Content CliQ, help founders find, plan, … Read more

Ad Expert Phoenix Ha on How to Make Creative Ads without Breaking Your Budget

Phoenix Ha made a viral TikTok ad by accident. Actually, it wasn’t supposed to be an ad at all. She jumped out of the pool during an afternoon swim and ran to the fridge to grab a boozy popsicle. Without thinking, she started filming a review of the popsicle, praising the surprisingly pleasant taste, consistency, … Read more

Google I/O 2024: What Will Search Look Like

Google I/O 2024 is in the books – all I can say is that I’m very excited. There are some big changes on the horizon for digital marketing, especially Search. The monster change that is on everyone’s mind is that AI Overviews (the new name for Search Generative Experience) has officially been rolled out as … Read more

How Do You Launch a Product?

So you’ve got a brilliant product idea, maybe even a brilliant product, but how do you turn that into a real-world success? You need to create a product roadmap that strategically outlines how you’ll take your product to market… with as much fanfare as possible. While there’s not a hard and fast product launch formula, … Read more

His Ecommerce Funnel Generated $70M Last Year

I recently had the pleasure of sitting down with Ezra Firestone, a man who is certainly no stranger to the world of successful ecommerce start-ups. Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” I’ve pulled out some of my absolute favorite gems from our conversation and lessons … Read more

Effective Digital Marketing Strategies for Museums

Ever wonder why some museums are magnets for crowds while others barely make a ripple in the public consciousness? The difference often comes down to how they tackle digital marketing. Today’s museums confront a host of unique challenges that can make or break their visitor engagement. These challenges include: Attracting First-Time Visitors: Capturing the interest … Read more

How becx’s Becky Verma Gained the Confidence to Become an Entrepreneur

Deep down, have you always wanted to go off on your own? Do you want to test yourself? Do you want to own an idea from scratch? Becky Verma felt the same. Her corporate career as a software development manager for a Fortune 500 company was secure but unfulfilling, and she wanted to give entrepreneurship … Read more

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