5 Rules for Your Sub-Brand Keyword Strategy

5 Rules for Sub Brand Keyword Strategy - 5 Rules for Your Sub-Brand Keyword Strategy

If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. … Read more

The Instagram Algorithm in 2022 (It’s Never Too Late to Grow)

The Instagram algorithm is the gatekeeper to success on the platform. Master the algorithm, and you’ll unlock access to more followers and higher engagement. Ignore the algorithm, and your account could be doomed to obscurity—regardless of how good or wanted your content is. Instagram’s algorithms change from time to time, and we do our best … Read more

5 Ways to Charge Premium Prices — Even During a Recession

In a recessionary environment, discerning consumers tighten their belts and reduce costs. This can lead to slower sales for business owners, who often react by reducing prices in hopes of stimulating revenue. Yet price reduction can be a shortsighted strategy, as is explained in this HBR article. “Across-the-board price cuts can permanently erode a company’s … Read more

Why Kendra Scott Risked Everything on the Customer Experience — Exclusive

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Kendra Scott, founder of Kendra Scott Jewelry, about how she overcame failure and built her billion-dollar business centered on the customer experience. To read more, subscribe to the magazine. ————— It was … Read more

Programmatic Advertising for Beginners

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to … Read more

What Are Twitter Carousel Ads?

There’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the capability to target different groups with … Read more

How Founders Can Rediscover Their Authentic Selves

After more than a decade of coaching, speaking, and empowering others to live their most authentic life, I’ve found that contrary to what society believes. It’s the most successful people around us who struggle with authenticity. Look at successful founders and business leaders. While it may appear from the outside that they have it all, … Read more

14 Amazing Free Chrome Extensions For SEO

Every SEO tool is different, and that includes all the SEO extensions for Chrome. Some have better keyword data, others have better link data, and others give better technical suggestions. I could go on. In other words, there is no perfect tool, and I really mean that, even though I created Ubersuggest for you. Plus, … Read more

Best AI Copywriting Tools (2022 Update)

Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. That’s where AI copywriting comes in. Could you give a machine a few instructions and let it generate engaging copy while you’re focusing on more pressing … Read more

Os 12 Melhores Exemplos de Landing Page 

Você prefere ter um site bonito ou um site que seus clientes adoram? De um ponto de vista de negócios, você não deveria escolher nenhum dos dois. Sua resposta deve ser 100% “eu quero um site de alta conversão”. Porque, se as pessoas compram, é porque elas gostaram e você vai poder escalar seu negócio … Read more

Amazon FBA Fees: How to Calculate What FBA Will Cost You

Have you heard about the wonders of Fulfillment by Amazon (better known as Amazon FBA) and how it works? No, it’s not too good to be true. Amazon FBA is a legit way to streamline your storage, shipping, and customer service. You can operate anywhere, any time, and still guarantee reliable, on-time delivery. However, it’s … Read more

What’s the Most Profitable Business to Start in 2022?

While profit may not be the only impetus for starting a business, it’s certainly among the deciding factors. Whether or not a new business succeeds or fails depends on its ability to generate a profit. Building an audience/customer base, marketing, developing a solid business plan are all important elements of the most successful business, and … Read more

37 Search Engines to Use Other Than Google

Looking for alternative search engines to Google? Here are the 37 best search engines other than Google. As a bonus, I included several other specialty search engines that can help you find specific items like images and social media posts. Best Alternative Search Engines To start off our search adventure, let’s look at some general … Read more

Amazon Seller FAQs: Answers to All Your Top-of-Mind Questions

Interested in becoming an Amazon seller? Congratulations, and welcome to a brand-new world. While becoming an Amazon seller is easy, mastering the ins and outs of the platform can be a bit tricky. You’ll need to acquire a unique vocabulary and learn new best practices. Becoming an Amazon seller may seem a bit overwhelming, but … Read more

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