Emma Grede has been on a media blitz. Forbes, Inc., CNBC, Glamour, People, Elle—her face, global success, and business philosophy are everywhere as people rave about her companies: Good American ($155 million revenue in 2021), SKIMS ($154 million valuation), and Safely (launched March 2021). Which is a thrilling fact to report, given she’s a woman … Read more
For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Google originally planned a phased approach starting in January 2024, meaning … Read more
Not long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so popular that in 2023, its … Read more
This interview is an expert of a special 500 podcast episode of the Foundr Magazine and was edited and condensed for clarity. Five hundred podcast episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of the Foundr Podcast, Chan lays everything on the table for a … Read more
Internal linking is crucial to a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page of the internet. You probably already use them, even if you don’t … Read more
The company that runs Facebook may now be known as Meta (as of 2021), but Facebook remains a powerful social platform and brand. Its worldwide monthly active user count is holding steady at over 3 billion. That’s a staggering number. Thankfully, Facebook Insights is an amazing tool for tracking user interaction on your Facebook business … Read more
If you’ve been pouring resources into your marketing strategies but still feel like you’re missing the mark, perhaps it’s time to ask: Are our efforts empowering reach to our target audience? This is the question many marketers grapple with as they navigate the dynamic and often elusive landscape of Gen Z consumers. Why focus on … Read more
You’ve probably heard that SEO is an ever-changing field, and you’re not wrong. What worked yesterday might not work tomorrow, but some remain important. One of those things? Backlinks. So, have you been wondering why your target keywords don’t get much organic traffic? Or why your competitors seem to always be a few steps ahead? … Read more
Have you ever posted a video on YouTube, poured your heart and soul into it, only to find it’s like a drop in the digital ocean? It gets lost among millions of other videos, barely getting any views? You’re not alone. But what if I told you that the secret to breaking through the noise … Read more
TikTok and X may get all the buzz, but Instagram is still a dominant social media platform with two billion monthly active users. With engagement comes opportunity, and there’s plenty of it hidden in plain sight. It’s possible to make money on Instagram—and a lot of it. At Foundr, we’re passionate about Instagram. It’s the … Read more
Why is SEO important? The leading traffic source for websites is organic search. Clearly, understanding SEO basics is more important than ever. If you don’t have a good grasp of SEO, don’t worry: in this post, I’ll get you up to speed on all the SEO essentials, from keywords to user experience to link-building. Key … Read more
It’s not enough to rank on the first page of Google. If you want your SEO strategy to pay off (and by that, I mean more traffic, customers, revenue, etc.), then searchers need to actually click on your result. How can you increase the chances they do? By optimizing your organic click-through rate (CTR), of … Read more
Digital shopping cart abandonment is a challenge that every ecommerce retailer has to face, but it can be incredibly frustrating to stare at data showing you a bunch of abandoned carts without knowing what to do about it. We’ll walk you through everything you need to know about cart abandonment: what it is, what the … Read more
One of the most frustrating things about SEO is getting everything to work together as it should. There are so many little elements to consider! One of these elements? Page title tags. I know, meta page title tags aren’t the most exciting part of the SEO jigsaw puzzle. But if you want to drive organic … Read more
There’s nothing more frustrating as an entrepreneur than having a million-dollar idea but no guidance on how to raise the capital to get that idea off the ground. In any case, we all can’t get a gig on Shark Tank, pitch our idea to the sharks, get berated by Mr. Wonderful for 30 minutes, only … Read more
You’ve followed all the steps in our recent article on how to create an eBay account, and you’re ready to list your first products. Just one small problem. You have absolutely no idea what sells on eBay. Fear not. We’ve pulled together five of the best product categories to consider for your eBay store to … Read more
When it comes to selling products, trying to find the perfect platform is one of the trickiest aspects of setting up any new business. But ecommerce founders who put all their eggs in one basket run the risk of missing out on further selling opportunities, not to mention the impact of any issues occurring with … Read more
When it comes to digital marketing, knowledge is power, which is why there are so many marketing certifications out there. Digital marketing is also one of the fastest-growing in-demand skills, according to Coursera’s Job Skills of 2024 report. Perhaps you remember years ago when I said certifications didn’t matter. Back then, it was true. But … Read more
