Effective retargeting campaigns are a powerful way to re-engage potential customers who visit your website or social channels to drive conversions and decrease cart abandonment rates. By following key steps and best practices, businesses can create compelling, personalized ads that boost their sales and maximize ROI. And do you know the best part? Retargeting ads … Read more
When starting a business, most entrepreneurs will focus almost all their efforts on sales, and for good reason. After all, without a sufficient amount of sales, brands will struggle to get their business off the ground and profitable. But when looking at a longer-term picture, building a community is absolutely crucial for repeat sales, loyal … Read more
If you’ve been managing your own Google Ads campaigns, you’ve probably realized how time-consuming and tricky it can be to get your bidding strategy just right. Google Ads Smart Bidding aims to take that stress off your plate by using AI-driven strategies to automatically adjust your bids in real-time. In this article, I’ll explain what … Read more
Trying to prove to new customers that your startup project is authentic can be trickier than you might think. After all, with so many scam websites and brands out there, customers are much more wary of new brands than they would be otherwise. But if you are able to garner brand authenticity, it can have … Read more
Having social proof has never been so powerful for startups. In a world where many aspects of businesses can take the shape of “fake it until you make it”, customer reviews are one of the only things that stand between failure and success. Here, we will look at five of the best ways you can … Read more
How many episodes of Shark Tank have you watched where the contestants are faced with the questions, “But what’s your USP?”, “Why should I choose your brand?” Their answer will normally begin with a story. The origin story normally pulls at The Shark’s heartstrings, makes them reflect on their values, needs and desires or makes … Read more
Creating a brand tone of voice isn’t as easy as putting pen to paper. Whether you’re an entrepreneur, a small business owner or a copywriter, nailing your brand’s tone of voice is imperative if you want your target audience to trust you and engage with your messaging. If you get the tone wrong, your audience … Read more
Do you ever get the feeling people are talking about you? If so, then you’re probably right. The thing is, not everyone who has a problem with you will say it to your face. These days, consumers are quick to say what they think about your brand, and they’re likely to say it on social … Read more
The importance of creating an engaged and active social media following cannot be understated for startups, regardless of the industry. When most brands are starting out, marketing budgets are tight, and it can be difficult to justify spending cash on campaigns when it could be spent on other essential areas of the business. But, with … Read more
Personalizing your customer journey is one of the most important aspects of both short and long-term success. Yet many founders don’t put the necessary time and effort into it, instead opting for a blanket approach in the hopes that their generic messaging will attract a wide enough audience. But thanks to continued advancements in eCommerce-based … Read more
Trying to get your startup off the ground can be tricky, especially when you have a unique, one of a kind idea. After all, you need to pay for product creation, testing, website costs, and marketing, all before you’ve likely made a single sale! Needless to say, things can start getting expensive and fast. That’s … Read more
Way back in late 2022, generative AI burst into the mainstream, with many people thinking it would quickly wipe out most jobs and we would all be quickly serving our robot overlords. And sure, that hasn’t quite happened (yet!), but there are several ways that generative AI can be used to help startup business owners … Read more
Ever find yourself staring at your to-do list, completely overwhelmed? As a business owner, there are often 1,000 things that need to be done yesterday and 1,000 more that need to be done today. Or it can certainly feel that way at times! In this article, I will discuss the importance of time management, as … Read more
Do you ever find yourself doing a hobby in your spare time, dreaming about turning it into a profitable business model? You’re not alone. In fact, according to a recent study, nearly 60% of Americans dream of quitting their jobs to become entrepreneurs. But rather than simply dreaming about it, I want to help you … Read more
Today, we’ll be discussing the weird and wonderful world of influencer marketing! When working with influencers, it can be easy to fall into the age-old trap of working with the biggest possible influencers your budget can afford. But what if I told you that micro-influencers are not only cheaper but often more profitable? In this … Read more
Email marketing automation can take your business from a time-consuming, slow-growing organization to a brand that continues to engage your audience and make sales in the background, even while you’re asleep! But how? In this article, I’ll take you through how email marketing automation can help your brand, and which tools you should consider adding … Read more
How do your website visitors find you? If they’re not heading directly to your site and are reaching it through an organic search result instead, they’re probably finding you through long-tail keywords. This is because it’s notoriously difficult to rank in the SERP. That’s especially true if you’re targeting keywords with a high volume and … Read more
Gone are the days when brands dismissed influencers as insignificant or “just a phase.” Now, one of the first marketing tactics early-stage founders pursue is finding an influencer partner that can elevate their brand. That’s actually why I started my agency, Hey Influencers, to help founders like you pair up with the right influencer for … Read more
