When you think about luxury resorts, what images flood your mind? Pristine beaches with sunsets that look like they’ve been hand-painted, opulent rooms that whisper tales of unrivaled comfort, or perhaps gourmet meals that promise an odyssey for your taste buds. As a marketer, the real question is: how do you ensure these vivid images … Read more
There’s something big happening in the professional services sector. What I’m talking about goes beyond digital marketing in professional services. Artificial intelligence is a real game-changer for how professional services do business. Don’t get me wrong. Businesses like accounting, public relations, and legal firms still need the human touch. However, there’s nothing wrong with using … Read more
Are you a small business that wants to get more customers from your local area? Then local SEO is one of the most powerful marketing strategies you can adopt. It is incredibly cost-effective, and local and organic searches make up 69% of website traffic. In other words, you’re missing out if you aren’t optimizing for … Read more
Running your business can be incredibly fulfilling. Creating innovative products, determining the path your business takes, and being a kickass entrepreneur on the daily. But when it comes to the numbers, things aren’t quite so fun. Those pesky numbers. Any business owner will tell you that keeping up with all the administrative requirements can get … Read more
Do you need a little help improving your rankings? Then, you could use the services of an SEO consultant. Chances are you already know the basics of SEO but may struggle to get the desired results, especially with all the other work you have on your plate. SEO consulting services could be the answer. These … Read more
If a picture’s worth a thousand words, how much is an infographic worth? How about a 400% increase in revenue, like Venngage achieved by creating infographics for influencers? Or backlinks from CNN and TechCrunch, like WordStream got thanks to two infographics? When we think of growth hacks to drive traffic to our site, we often … Read more
With the rollout of generative AI in search, there were a lot of mixed emotions among digital marketers. From unbothered to nervous to excited, the emotions and attitudes towards Search Generative Experience (SGE) ran the gamut. Now that digital marketers have had time to settle into the news, how have those attitudes changed? In this … Read more
Setting your consultation fees is the best and worst part of running a consulting business. It’s the best because you get to decide your worth (not management or HR)—and it’s the worst because you likely hate talking money with your clients. We get it. It’s not easy. Yet, setting your consulting rates doesn’t need to … Read more
Yes, AI helps you come up with ideas. And, AI helps you create content faster. And yes, we have an AI writer at Ubersuggest (and I will go into how I use AI later in this article… but still…) But if you use AI to write your content, in most cases you will get less … Read more
If you want to generate more leads at a fraction of the cost, increase your conversion rates, and grow your bottom line, the video sales letter, or VSL, can be a powerful tool to add to your marketing arsenal. Video tends to be more engaging than text and is fast becoming the preferred medium for consumers … Read more
There are few better traffic sources for SaaS companies than organic search. You can acquire users for free, they often come with an intent to make a purchase, and you can scale it easily. But how can you make sure that your website dominates the SERPs? And once it does, how can you make sure … Read more
Which vs. Shopify: Wix is the right website for you to start your ecommerce journey? Wait, let me try that again. Wix vs. Shopify: Which is the right website for you to start your ecommerce journey? You’ve crafted your perfect product. You’ve taken all the advice from Greta and the Start & Scale course, meticulously … Read more
On the one hand, you want a platform that holds your hand throughout the setup process, making things as quick as possible with a professionally completed online storefront. On the other hand, you also want a platform that has plenty of opportunities for personalization, allowing you to fully embed your branding and tone of voice … Read more
WooCommerce or Shopify: which platform is better for building your ecommerce store? When it comes to launching your online store, one of the most overwhelming moments can be choosing the right platform. All the forums and community discussions have different advice, you then have one friend who tells you that Shopify is the way to … Read more
Did you know that 53 percent of web traffic is organic traffic? This means the majority of traffic comes from an organic search engine results page (SERP) listing. The best way to ensure that traffic is coming to your website is to take up space on the SERPs. This of course means ranking on the … Read more
You’ve created your dream Shopify store. You’ve poured your heart and soul into product testing, and your products are on your website, accompanied by stunning imagery, well-crafted copy, and the ideal template for your brand. You sit back, proud of your achievements, excited to see what site visitors think. Only one small issue–there aren’t any. … Read more
Visionary leaders are a special breed. You have undoubtedly faced untold challenges in your career, yet you continue to excel. Why? Because that’s what visionaries do. Given this “pressure leads to elevation” principle, it stands to reason that the same can happen if we pit 2 ecommerce platforms against each other. In this case, we’ll … Read more
When Google initially announced the use of generative AI in search in May 2023, there was a wave of panic in the digital marketing world. As digital marketers became familiar with the technology, though, the predictions on the impacts of Search Generative Experience (SGE) began to shift. That’s not to say that everyone is happy … Read more
