If you’ve been pouring resources into your marketing strategies but still feel like you’re missing the mark, perhaps it’s time to ask: Are our efforts empowering reach to our target audience? This is the question many marketers grapple with as they navigate the dynamic and often elusive landscape of Gen Z consumers. Why focus on … Read more
You’ve probably heard that SEO is an ever-changing field, and you’re not wrong. What worked yesterday might not work tomorrow, but some remain important. One of those things? Backlinks. So, have you been wondering why your target keywords don’t get much organic traffic? Or why your competitors seem to always be a few steps ahead? … Read more
Have you ever posted a video on YouTube, poured your heart and soul into it, only to find it’s like a drop in the digital ocean? It gets lost among millions of other videos, barely getting any views? You’re not alone. But what if I told you that the secret to breaking through the noise … Read more
TikTok and X may get all the buzz, but Instagram is still a dominant social media platform with two billion monthly active users. With engagement comes opportunity, and there’s plenty of it hidden in plain sight. It’s possible to make money on Instagram—and a lot of it. At Foundr, we’re passionate about Instagram. It’s the … Read more
Why is SEO important? The leading traffic source for websites is organic search. Clearly, understanding SEO basics is more important than ever. If you don’t have a good grasp of SEO, don’t worry: in this post, I’ll get you up to speed on all the SEO essentials, from keywords to user experience to link-building. Key … Read more
It’s not enough to rank on the first page of Google. If you want your SEO strategy to pay off (and by that, I mean more traffic, customers, revenue, etc.), then searchers need to actually click on your result. How can you increase the chances they do? By optimizing your organic click-through rate (CTR), of … Read more
Digital shopping cart abandonment is a challenge that every ecommerce retailer has to face, but it can be incredibly frustrating to stare at data showing you a bunch of abandoned carts without knowing what to do about it. We’ll walk you through everything you need to know about cart abandonment: what it is, what the … Read more
One of the most frustrating things about SEO is getting everything to work together as it should. There are so many little elements to consider! One of these elements? Page title tags. I know, meta page title tags aren’t the most exciting part of the SEO jigsaw puzzle. But if you want to drive organic … Read more
There’s nothing more frustrating as an entrepreneur than having a million-dollar idea but no guidance on how to raise the capital to get that idea off the ground. In any case, we all can’t get a gig on Shark Tank, pitch our idea to the sharks, get berated by Mr. Wonderful for 30 minutes, only … Read more
You’ve followed all the steps in our recent article on how to create an eBay account, and you’re ready to list your first products. Just one small problem. You have absolutely no idea what sells on eBay. Fear not. We’ve pulled together five of the best product categories to consider for your eBay store to … Read more
When it comes to selling products, trying to find the perfect platform is one of the trickiest aspects of setting up any new business. But ecommerce founders who put all their eggs in one basket run the risk of missing out on further selling opportunities, not to mention the impact of any issues occurring with … Read more
When it comes to digital marketing, knowledge is power, which is why there are so many marketing certifications out there. Digital marketing is also one of the fastest-growing in-demand skills, according to Coursera’s Job Skills of 2024 report. Perhaps you remember years ago when I said certifications didn’t matter. Back then, it was true. But … Read more
You’ve thought of the perfect product idea. You’ve spent countless hours working on it, drawing feverishly at your desk, and working with designers to bring your vision to life. Now it’s time to find someone who is going to be able to make it for you. But you’ve got a problem. You’ve never tried to … Read more
When it comes to sourcing a manufacturer for your product, it’s easy to immediately start looking abroad. After all, everyone tells you how many factories there are in places like China and how much cheaper it is to get products abroad. But, what they don’t tell you are the nightmare stories of no products, product … Read more
There are few feelings that are more exciting than working on a new product for your brand. Whether it’s the first thing you’ve ever tried to sell or a new range you’re keen to add to your arsenal, designing a new product can be a ton of fun. But at some point, to make that … Read more
From my experience helping thousands of ecommerce brands over foundr’s history, one of the most commonly overlooked areas is product testing. Many founders are happy to invest in creating concepts and marketing products, but very few spend even a fraction of that budget actually testing their product first. “It’s not a complicated product” or “I … Read more
Have you ever wondered how some brands seem to have a magnetic pull, drawing in customers who aren’t just buyers but eager advocates? That’s community marketing at work, a powerhouse strategy in the digital age. So, what is community marketing exactly? It’s about building a dedicated space where your brand and customers can engage in … Read more
With the concept of artificial intelligence becoming a larger aspect of creating a business, we decided to focus specifically on which AI tools you should be spending your time (and money) on. After all, there is a lot of misinformation online about what AI can and can’t do, and many new AI businesses are vying … Read more
