LinkedIn Report: AI Overwhelms 72% Of B2B Marketers

LinkedIn Report: AI Overwhelms 72% Of B2B Marketers

A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles. LinkedIn Chief Economist Karin Kimbrough shared the study, exploring marketers’ current concerns and opportunities. Overview Of LinkedIn B2B Marketing Report AI In B2B Marketing Approximately two-thirds (66%) of B2B marketing leaders surveyed report … Read more

YouTube Lets Channels Boost Shorts Videos

YouTube Lets Channels Boost Shorts Videos

YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers. YouTube now lets creators promote Shorts. Promoted Shorts target viewers likely to engage with the creator’s channel. This makes it easy to boost Shorts without a full Google Ads campaign. Source link

Why Google’s Rich Results Tool Can Be Misleading

Why Google’s Rich Results Tool Can Be Misleading

A recent discussion in a Facebook SEO group highlighted how Google’s structured data testing tool can produce misleading results, making Schema.org structured data difficult to debug. This is why the tool falls short and why Schema.org provides a better solution. This article doesn’t link to the private Facebook group discussion but it does provide screenshots … Read more

WooCommerce Rebrand Offers Lessons For Gaining Competitive Edge

WooCommerce Rebrand Offers Lessons For Gaining Competitive Edge

An interview with WooCommerce shows that their recent rebrand is a strategic refresh, offering lessons for businesses and search marketers on how to stay relevant and competitive. A Business Refresh A recently announced rebrand by WooCommerce is far more than a logo update; it’s part of an evolution of their platform that demonstrates the strategic … Read more

GBP Reviews Outage Is Over

GBP Reviews Outage Is Over

A Googler published an update to let businesses know that the ongoing outage is almost over and that most businesses that have lost review counts should have seen them return to pre-outage levels. Businesses that continue to experience a review outage should see their problem resolved within a matter of days. Google Business Profile Outage … Read more

WordPress Foundation Suffers Setback In Trademark Application

WordPress Foundation Suffers Setback In Trademark Application

The WordPress Foundation suffered a setback in its attempt to trademark the phrases ‘Managed WordPress’ and ‘Hosted WordPress,’ which could have allowed them to demand licensing fees for their use. An organization called Unprotected.org published documents showing it successfully petitioned the U.S. Patent Office to deny the trademarks. The Uprotected.org website published: “We have successfully … Read more

Google Rolls Out ‘Veo 2’ Video Generation For YouTube Shorts

Google Rolls Out ‘Veo 2’ Video Generation For YouTube Shorts

YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips. YouTube has upgraded Dream Screen with Veo 2 AI model for better video generation. The feature enables faster creation of AI backgrounds and standalone clips for YouTube Shorts. The initial rollout covers US, Canada, Australia, and New … Read more

Hackers Use Google Tag Manager to Steal Credit Card Numbers

Hackers Use Google Tag Manager to Steal Credit Card Numbers

Hackers are actively exploiting a vulnerability to inject an obfuscated script into Magento-based eCommerce websites. The malware is loaded via Google Tag Manager, allowing them to steal credit card numbers when customers check out. A hidden PHP backdoor is used to keep the code on the site and steal user data. The credit card skimmer … Read more

Why Google’s 4th Quarter Results Raise Questions for SEO & PPC

Why Google’s 4th Quarter Results Raise Questions for SEO & PPC

Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying … Read more

Google CrUX Report Update Targets LCP & Network Delays

Google CrUX Report Update Targets LCP & Network Delays

Google Chrome has released its latest Chrome User Experience Report (CrUX). This update zeroes in on individual components of page speed, offering fresh data on largest contentful paint (LCP) image subparts and real-world network conditions (RTT). For SEO professionals, this means you’ll have a better understanding of what needs improvement. Barry Pollard, Web Performance Developer … Read more

YouTube Dominates TV Streaming: New Opportunities For Marketers

YouTube Dominates TV Streaming: New Opportunities For Marketers

YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube in the United States, surpassing mobile devices. In a blog post, Mohan states: “TV has surpassed mobile and is now the primary device for YouTube viewing in the U.S. (by watch time), and according to Nielsen, YouTube … Read more

Google Sitelinks Algorithm Bug Shows Wrong Links

Google Sitelinks Algorithm Bug Shows Wrong Links

Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the underlying algorithm evaluates a website for sitelinks. Sitelinks Are Supposed To Be Helpful Sitelinks is a Google Search feature that shows links to different areas … Read more

AI Chatbots Fail News Accuracy Test, BBC Study Reveals

AI Chatbots Fail News Accuracy Test, BBC Study Reveals

BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust. AI chatbots are getting news wrong more often than right. Trusted brands like BBC are losing control of their content. The problem is industry-wide, affecting all major AI platforms. The problem is industry-wide, affecting all major AI platforms. … Read more

Public Trust In AI Surpasses Social Media, Rutgers Study Finds

Public Trust In AI Surpasses Social Media, Rutgers Study Finds

Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers University finds trust in AI is higher than trust in social media. Younger, male, and educated populations show the most trust in AI. Most prefer human-created content over AI-generated material, especially in journalism. Source link

Google Confirms Business Profile Reviews Outage

Google Confirms Business Profile Reviews Outage

Google confirmed an outage in business profile reviews that has resulted in missing reviews for many local business profiles and is working toward fixing the problem. Google Business Profile Google Business Profiles are a way for local businesses to add their business to Google and have it show up in local search and Google Maps. … Read more

Google Updates Its Gambling & Games Advertising Policy

Google Updates Its Gambling & Games Advertising Policy

Google has announced an upcoming revision to its Gambling and Games advertising policy, which will take effect on April 14. The company shared a preview of the new guidelines before the official rollout. We observed several additions worth highlighting after comparing the preview to Google’s existing policy. Below is an overview of the changes advertisers … Read more

WordPress Leader Mullenweg Silences Joost De Valk

WordPress Leader Mullenweg Silences Joost De Valk

Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer speaking at WordCamp Asia and was persona non grata for having “stabbed” him when he was vulnerable and betraying his confidence. Mullenweg cited statements by de Valk to prove his point, but those statements were … Read more

Google Market Share Slips, AI Referrals & Regional Search Engines Rise

Google Market Share Slips, AI Referrals & Regional Search Engines Rise

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction in referrals. Bing and smaller search engines show steady growth. Source link

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