Google Declares It The “Gemini Era” As Revenue Grows 15%

A person holding a smartphone displaying the Google Gemini Era logo, with a blurred background of stock market charts.

Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai. The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase … Read more

Google’s New Infini-Attention And SEO

Google's new Infini-attention and what it may mean for SEO

Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable of being easily inserted into other models to vastly improve their capabilities That last part should be of interest to those who are interested in … Read more

Google Crawler Documentation Has A New IP List

The Google Crawler IP addresses

Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important for publishers who are whitelisting Google controlled IP addresses. The change will be useful for publishers who want to block scrapers who are using Google’s … Read more

DeepL Write: New AI Editor Improves Content Quality

DeepL Write AI Writing Assistant

DeepL, the makers of the DeepL Translator, announced a new product called DeepL Write, an AI real-time editor that is powered by their own Large Language Model (LLM) that improves content at the draft stage, preserving the tone and voice of the writer. Unlike many other AI writing tools, DeepL Write is not a content … Read more

Google Further Postpones Third-Party Cookie Deprecation In Chrome

Close-up of a document with a grid and a red stamp that reads "delayed" over the word "status" due to Chrome's deprecation of third-party cookies.

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators. The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for … Read more

Google Revised The Favicon Documentation

Google Revised The Favicon Documentation

Google revised their documentation on Favicons in order to add definitions in response to user questions received about favicons and what to use. The updated version of the documentation is significantly better because it explains the difference between the legacy form of favicon and the latest version of it. Favicon A favicon is a visual … Read more

Google Explains A Weird Domain Migration Outcome

Why Do Some Domain Name Migrations Fail?

Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was followed for each of three websites. Migrating To Different Domain Names The person asking the question maintained three websites under three different country code top … Read more

Google Confirms Links Are Not That Important

Google confirms that links are not that important anymore

Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more

Google On Diagnosing A Deindexed WordPress Site

Google explains how to diagnose why a site dropped from the search index after a site migration

Google’s John Mueller answered a question about a WordPress site that was completely deindexed from Google Search after changing to a different web hosting platform. Mueller’s answer shows where to start investigating the reasons why that happens. Dropped From Index After A Site Migration A submitted question to the Google Office Hours podcast related that … Read more

Google Answers If Changing Web Hosting Affects SEO

Does changing web hosting affect seo?

Google’s Gary Illyes answered if switching web hosting platforms could result in a negative outcome for rankings and SEO. It’s a reasonable question because migrating a site to a new web host involves multiple technical factors that can go wrong and have an immediately negative effect. What Does Changing A Website Host Entail? Changing web … Read more

Meta Integrates Google & Bing Search Results Into AI Assistant

A search bar on a plain white background with the text "ask AI Assistant anything" next to a colorful circular logo.

Meta’s AI assistant, powered by the new Llama 3 model, will now incorporate real-time search results from Google and Bing. This integration marks a step forward in AI assistant capabilities and their potential impact on the search industry. You can access Meta AI within Facebook, Instagram, WhatsApp, Messenger, and the newly launched Meta.ai desktop experience. … Read more

2024 WordPress Vulnerability Report Shows Errors Sites Keep Making

2024 Annual WordPress security report by WPScan

WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just over 20% of vulnerabilities were rated as high or critical level threats, with medium severity … Read more

Google On The SEO Impact Of 503 Status Codes

A colorful illustration depicting a "503 status codes" error message. The numbers are shown on a bright red-orange rectangle, next to a large blue gear

Searchers who expect a website to always be available may be disappointed to encounter a 503 status code. However, brief downtime is perfectly acceptable. During the April edition of the Google Search Central SEO office hours, a question was raised about the potential impact of intermittently serving 503 “Service Unavailable” status codes. Gary Illyes, a … Read more

Mozilla Squeezes More Speed From Firefox Browser

Smartphone with webpage of open-source web browser Mozilla Firefox on screen in front of logo.

Mozilla has implemented a performance upgrade to its Firefox web browser that could translate into faster website load times – welcome news for SEO professionals and their clients. The technical details involve moving certain tasks, specifically decompression of gzip and brotli content, away from the browser’s main processing thread. While this might sound complex, the … Read more

Google Ends Video Carousel Structured Data Test

Google ends support for Video Carousel structured data and associated rich results

Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at scale. Site publishers who use this specific structured data don’t necessarily have to remove it, other search engines may find it useful. However, Google won’t … Read more

New YouTube Shorts Ad Opportunities For Brands

A large YouTube Shorts logo on the exterior wall of a building, featuring a bold, white play button inside a gray rectangle with the word "YouTube" next to it.

Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its “ABCD” framework can boost Shorts ad performance. YouTube Shorts’ growing audience offers potential for innovative brand connections. Source link

Wix Partners Can Now Sell Templates in Wix Marketplace

The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive Discoverability, Performance & Sales

Wix announced that Wix Studio agency and enterprise partners can now sell templates in the Wix Marketplace, opening up a new way for partners to earn more through Wix and for Wix publishers to gain access to professionally designed templates. Wix Studio Partners Wix Studio is a platform for agencies and enterprise users who manage … Read more

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