Google Analytics Adds User Conversion Rate Metrics

Google Analytics Adds User Conversion Rate Metrics

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Source link

Google’s Unconventional Advice On Fixing Broken Backlinks

Google’s Gary Illyes recently answered the question of whether one should spend time fixing backlinks with wrong URLs that are pointing to a website, known as broken backlinks. The answer is interesting because it suggests a way of considering this issue in a completely unorthodox manner. Google: Should Broken Backlinks Be Fixed? During a recent … Read more

Google On Traffic Diversity As A Ranking Factor

Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking factor, prompting SearchLiaison to reiterate that it is not. What Was Said The question of whether diversity of traffic was a ranking factor was elicited … Read more

LinkedIn Rolls Out New Newsletter Tools

LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers. More People Publishing Newsletters On LinkedIn The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over … Read more

When Is Duplicate Content Acceptable For Local SEO? Google Explains

Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn’t penalize duplicate content on localized websites. Translating or customizing core content for local markets is acceptable. However, unique content is still needed for certain pages. Source link

Google’s Response to Affiliate Link Heavy Content

Google’s John Mueller responded to a question about whether affiliate links have a negative impact on rankings, touching on factors that affiliate sites should keep in mind. Hypothesis: Google Targets Affiliate Sites There is a decades-long hypothesis that Google targets affiliate sites. SEOs were talking about it as far back as Pubcon Orlando 2004 and … Read more

Vulnerabilities In WooCommerce And Dokan Pro Plugins

WooCommerce published an advisory about an XSS vulnerability while Wordfence simultaneously advised about a critical vulnerability in a WooCommerce plugin named Dokan Pro. The advisory about Dokan Pro warned that a SQL Injection vulnerability allows unauthenticated attackers to extract sensitive information from a website database. Dokan Pro WordPress Plugin The Dokan Pro plugin allows user … Read more

Google Warns Of Quirk In Some Hreflang Implementations

Google updated their hreflang documentation to note a quirk in how some websites are using it which (presumably) can lead to unintended consequences with how Google processes it. hreflang Link Tag Attributes is an HTML attribute that can be used to communicate data to the browser and search engines about linked resources relevant to the … Read more

Want More Clicks? Use Simple Headlines, Study Advises

A study conducted by researchers at Harvard University has found that readers are more likely to click on and engage with news headlines that use simple language. The study, published in Science Advances, analyzed over 30,000 experiments involving nearly 9,000 headline tests and 24,000 headlines from The Washington Post and Upworthy. The findings suggest that … Read more

Google Launches Custom Event Data Import For GA4

Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to … Read more

Google Quietly Ends Covid-Era Rich Results

Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, publishing a mention of the removal in the search documentation changelog. Home Activities Rich Results The structured data for the Home Activities rich results allowed providers of online livestreams, pre-recorded … Read more

YouTube Rolls Out Thumbnail A/B Testing To All Channels

YouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few weeks. This tool allows you to upload and test up to three different thumbnails for each video to see which performs best. How Thumbnail Testing Works The ‘Thumbnail Test & Compare‘ feature lets you upload multiple thumbnail options … Read more

Google’s Gary Illyes: Lastmod Signal Is Binary

In a recent LinkedIn discussion, Gary Illyes, Analyst at Google, revealed that the search engine takes a binary approach when assessing a website’s lastmod signal from sitemaps. The revelation came as Illyes encouraged website owners to upgrade to WordPress 6.5, which now natively supports the lastmod element in sitemaps. When Mark Williams-Cook asked if Google … Read more

Google Reminds Websites To Use Robots.txt To Block Action URLs

In a LinkedIn post, Gary Illyes, an Analyst at Google, reiterated long-standing guidance for website owners: Use the robots.txt file to prevent web crawlers from accessing URLs that trigger actions like adding items to carts or wishlists. Illyes highlighted the common complaint of unnecessary crawler traffic overloading servers, often stemming from search engine bots crawling … Read more

Google’s Statement About CTR And HCU

In a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how Google ranks websites, remarking that if the associated ideas were true it would be impossible for any new website to rank. Users Are Voting With Their Feet? Search Liaison’s answer was to … Read more

Google Analytics Update To Improve Paid Search Attribution

Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a longstanding issue where conversions originating from paid search were mistakenly attributed to organic search traffic. According to the company’s … Read more

Google Gives Merchants New Insights Into Shopping Search Performance

Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility across Google’s shopping experiences. New to Search Console Performance report 📢 you can now see merchant listings performance in the Google Search Image tab. Learn … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.
Exit mobile version