This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based bidding is a fit for your business, to understanding what data you’ll need, to assigning the right values, and choosing the right bid strategy. After you have executed your value-based bidding … Read more
Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values for your conversions. Now, we’re going to cover the final step before activating your value-based bidding strategy: choosing the right bid … Read more
Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads … Read more
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business. We know this step is often seen as trickier for lead gen-focused businesses than, say, ecommerce businesses. How much is a whitepaper download, newsletter signup, … Read more
Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data. In last week’s article of this value-based bidding series, we looked at how to determine whether this strategy will be a good fit for your business. Now, we’re going to dig into … Read more
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert into valuable customers. Value-based bidding is a strategic approach that allows businesses to focus on optimizing campaigns for conversions that truly matter. We’ve seen value-based bidding work for online … Read more
There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected to compete in each auction. So, how does Google choose which of your keywords to put forward? There’s a prioritization framework for that! We’ve also … Read more
Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy. Read on for tips to get started or further optimize … Read more
This post was sponsored by Adpulse. The opinions expressed in this article are the sponsor’s own. As managers of paid media, one question drives us all: “How do I improve paid ad performance?”. Given that our study found close variant search terms perform poorly, yet more than half of the average budget on Google & … Read more
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can make a tangible difference to your conversion … Read more
Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy. Read on for tips to get started or further optimize … Read more
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can make a tangible difference to your conversion … Read more
I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where we’re seeing rapid development for advertisers. We saw this at Google Marketing Live this year, too, with new … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what your customers need and when they need it. What inspires a prospect to connect with you or buy your product from start to finish? … Read more
Recently, there has been a lot of discussion about Ad Strength in Google Ads, including debate about its value, how it works, whether it plays a role in the auction (it doesn’t), and how to think about it in your accounts. Like almost everything in paid advertising, there’s nuance to Ad Strength. No, it’s not … Read more
This post was sponsored by That PPC Guy. The opinions expressed in this article are the sponsor’s own. Google Ads campaigns not yielding the desired results? Want to turn things around, but don’t quite know where to start? Unsure of where your PPC campaign may have gone wrong? In This Guide: 1. How To Improve … Read more
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media platforms get smarter and constantly find ways to infuse AI into … Read more
This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the basics. In This Guide 1. Become Proficient In Google Ads Offline Editor: Your Secret Weapon For Quick Edits 2. Master … Read more
