In the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since the DOJ trial against Google, a few elements of the ad auction have gained visibility in the advertising community. Due to the nature of the trial, the nuances of the auction have been portrayed as … Read more
Automation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances Google has made in machine learning and automation over the past five years, it’s important not to lose sight of the reality behind that technology. In this article, I’ll walk you … Read more
Many advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that often looms large is, “How much should we spend?” It’s a pivotal question, one that sets the stage for the entire PPC strategy. Read on for tips to get started or further optimize … Read more
Are you tired of pouring money into Google Ads campaigns with poor conversion rates? You’re not alone. Many businesses struggle to convert ad clicks into meaningful actions like purchases, sign-ups, or leads. But fear not, because in this article, we’re diving into real-life tips and tactics that can make a tangible difference to your conversion … Read more
I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where we’re seeing rapid development for advertisers. We saw this at Google Marketing Live this year, too, with new … Read more
Last week, Google Ads emailed advertisers in the United States who use Google Ads or Google Analytics with upcoming compliance changes. Many are asking, “why now”? As user privacy concerns are at an all-time high, many individual states enacted their privacy law provisions, which will be implemented later this year. Read on to learn how … Read more
After ten years of watching Google Marketing Live virtually from my computer, I had the opportunity to attend the event in person this year. If you’re not familiar with it, Google Marketing Live is an annual event put on by Google that showcases its major product announcements for Google advertisers. This year, Google unveiled 30 … Read more
One of the most essential aspects of a profitable Google Ads strategy is reaching the right people, with the right message, while they’re searching. To do this correctly, you need to know exactly how your ads are doing and what words potential customers are using to search. This is where the Google Ads search terms … Read more
Google has provided details about the capabilities and limitations of its AI image generation tools for Google Ads. The clarification came after search marketer Darcy Burk expressed excitement about the potential for AI to create product images. You know what, I don’t care what people say. I think Google is really nailing this AI integration … Read more
Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers. Chris Barnard, a Local SEO Analyst at Sterling Sky, started the discussion by pointing out an update to … Read more
In today’s rapidly evolving digital landscape, businesses face unique challenges in acquiring customers and expanding their digital footprint. From limited resources and intense competition to lack of insights, navigating this terrain requires innovative acquisition strategies. Watch on-demand as we delve into a two-pronged strategy of driving campaign efficiencies while laying the foundation for long-term success. … Read more
Google has launched a new advertising program called Performance Max for Marketplaces, making it easier for sellers on major e-commerce platforms to promote their products across Google’s advertising channels. The key draw? Sellers no longer need a website or a Google Merchant Center account to start. The official Google Ads Help documentation states: “Performance Max … Read more
Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets better. 🆕 ✅Several #PMax updates announced today for more insights, goals and control. Here are the highlights: – New Customer Value mode is now in beta for … Read more
Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action … Read more
Recently, there has been a lot of discussion about Ad Strength in Google Ads, including debate about its value, how it works, whether it plays a role in the auction (it doesn’t), and how to think about it in your accounts. Like almost everything in paid advertising, there’s nuance to Ad Strength. No, it’s not … Read more
Whether you are new to paid media or reevaluating your efforts, it’s critical to review your performance and best practices for your overall PPC marketing program, accounts, and campaigns. Revisiting your paid media plan is an opportunity to ensure your strategy aligns with your current goals. Reviewing best practices for pay-per-click is also a great … Read more
Looking for ways to strengthen your digital acquisition strategy this year? You’re certainly not alone. Between resource constraints, fierce competition and lack of insights, it can be pretty challenging for businesses to acquire new customers and expand their digital footprint. That’s why we’re hosting an exclusive webinar this month to empower enterprises with the tools … Read more
Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps. The AI-powered creative features aim to enhance visual storytelling to help brands generate new demand … Read more
