Microsoft Introduces Insights For Universal Event Tracking Tags

Microsoft Introduces Insights For Universal Event Tracking Tags

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more

Google Marketing Live 2023: What To Expect In AI Advancements

Google Marketing Live 2023: What To Expect In AI Advancements

At today’s Google Marketing Live, Google is expected to announce several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs. Google hopes to make it easier for advertisers and merchants to create customized product imagery, manage creative assets, improve ad relevancy, and scale campaigns. We … Read more

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