AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success

AMA Recap: Reddit Leadership On Leveraging The Platform For Business Success

On November 7, we hosted an exclusive Ask Me Anything (AMA) event and invited three of Reddit’s top executives to share their insights. The insights they shared about Reddit’s growth, advertising potential, and community engagement are pure gold for any marketer looking to tap into the power of Reddit. And the best part? They didn’t … Read more

Ready to Make Reddit Work for Your Brand? [Webinar]

Ready to Make Reddit Work for Your Brand? [Webinar]

Looking to unlock the power of Reddit’s unique platform to boost your brand, build organic strategies, or foster community engagement? We’re bringing together the experts, and they’re going to tell you how to do it. Don’t miss this exclusive opportunity to receive actionable insights directly from the experts who help shape Reddit’s advertising and marketing … Read more

Reddit Makes Game-Changing Updates to Keyword Targeting

Reddit Makes Game-Changing Updates to Keyword Targeting

In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh potential for PPC marketers looking to tap into Reddit’s highly engaged user base. With millions of communities and conversations happening every day, Reddit is now … Read more

Reddit Masterclass

Kevin Indig's Growth Memo for SEJ

The ascension of Reddit to one of the largest sites on the web over the last 15 months is quite controversial and unique. Never in the history of SEO has a site grown that fast to such a level. In a recent interview on the Motley Fool Money podcast, CEO Steve Huffman paints a picture … Read more

Reddit Announces AI & Automation Features To Its Ads Manager

reddit ads updates

Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager. In their announcement last week, Reddit unveiled three distinct features to help advertisers unlock new opportunities for growth. These new features aim to especially help SMBs or any advertiser looking to get started in Reddit Ads. … Read more

Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting

Reddit's Strategy To Attract Advertisers: Interest-Based Targeting

As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of the AdExchanger Talks podcast, Jyotsna (Jyoti) Vaidee, Reddit’s VP of Ads Product, shared insights into how the platform is evolving to serve advertisers better while … Read more

Reddit Considers Adding AI-Powered Search Results

Reddit Considers Adding AI-Powered Search Results

During Reddit’s Q2 2024 earnings call, CEO Steve Huffman revealed the company is exploring implementing AI-powered search results on its platform. Though details remain limited, this feature could enhance content discovery. Huffman stated during the call: “Later this year, we will begin testing new search result pages powered by AI to summarize and recommend content.” … Read more

Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]

Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]

Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a topic, but I could talk about it all day, and I think it has and is one of the most influential communities around today. If … Read more

Gen Z Ditches Google, Turns To Reddit For Product Searches

In this photo illustration, the Reddit logo is displayed on a smartphone screen.

A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online. Here’s an overview of key findings and the … Read more

Reddit Post Ranks On Google In 5 Minutes – What’s Going On?

Google apparently ranks Reddit posts within minutes

Google’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top ten of the search results within minutes and to actually improve rankings to position #2 … Read more

43 Best Subreddits For Marketing Professionals

43 Best Subreddits For Marketing Professionals

Reddit is a social network comprised of smaller communities, also known as subreddits. Subreddits are created and moderated by Reddit users to focus on specific areas of interest. Reddit has 57 million daily active users participating in over 100k subreddits containing 13 billion posts and comments, according to Reddit, Inc. If you are searching for … Read more

Popular Reddit Communities Support These App Developers In Prolonged Protest

Popular Reddit Communities Support These App Developers In Prolonged Protest

What began as a planned two-day event for popular Reddit communities to protest planned changes that will put an end to popular Reddit apps has turned into an indefinite standoff between Reddit moderators and executives. Hundreds of subreddits maintained private status beyond the end of the Reddit boycott and planned to do so indefinitely. A … Read more

Is Reddit Down? Why Your Favorite Subreddits Went Private

Is Reddit Down? Why Your Favorite Subreddits Went Private

Thousands of popular subreddits joined the Reddit boycott from June 12 – 14 in response to planned changes to the Reddit API. Reddit laid out its vision for the future of the Reddit API in April, which included implementing a premium pricing structure to access it. These changes could ruin third-party apps users rely on … Read more

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