Studies Reveal Consumers Easily Detect AI-Generated Content

Studies Reveal Consumers Easily Detect AI-Generated Content

Two new studies reveal that most consumers can easily spot AI-generated content, both images and text, which may be more than marketers expected. The results suggest that brands should be careful when using AI in their marketing materials. Consumers Identify AI-Generated Images A study by digital marketing consultant Joe Youngblood found that U.S. consumers correctly … Read more

Automattic Terminates 16% Of Workforce

Automattic Terminates 16% Of Workforce

Automattic announced that Matt Mullenweg is terminating 16% of Automattic employees, citing the need to increase productivity and the capacity to invest. The company is currently in a period of growth and profitability, six months after more than 8% of employees resigned. The announcement explains: “We have reached an important crossroads. While our revenue continues … Read more

Free Content Plan Template To Adapt To Your Needs This 2025

Free Content Plan Template To Adapt To Your Needs This 2025

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support this process. But, what exactly does a content plan need? … Read more

Ask A PPC: What Marketers Need To Know About Micro Conversions In Google Ads

Ask A PPC: Should I Pause My Expanded Text Ads

Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical signals that improve campaign performance, inform audience strategy, and enable smarter automation. Here’s what marketers need to know to harness micro conversions effectively. What … Read more

How To Apply E-E-A-T To Your Site & Boost On-Page SEO

How To Apply E-E-A-T To Your Site & Boost On-Page SEO

To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience. If you give users what … Read more

10 New YouTube Marketing Strategies With Fresh Examples For 2025

10 New YouTube Marketing Strategies With Fresh Examples For 2025

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes … Read more

How DoorDash Became Huge Starting With A $10 Domain Name

How DoorDash Became Huge Starting With A $10 Domain Name

Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to research a niche before building a business around it, the wisdom of understanding pain points and why following competitors is not always the best path for long-term success. Building a strong … Read more

Google On Negative Authorship Signal And Mini-Site Reputation

Google On Negative Authorship Signal And Mini-Site Reputation

At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings, introducing the concept of a mini-site as a metaphor for dividing the reputation of a site. He also discussed the concept of negative authorship authority, … Read more

How To Identify Migration Issues Quickly Using AI

How To Identify Migration Issues Quickly Using AI

Site migration issues happen. You plan, create a staging site, and then when the site goes live, there’s bound to be something wrong. Quality assurance gets thrust into overdrive the moment that migrations are complete. You sift through thousands of pages, metadata, and more to fix any problems before someone else notices. It’s a lot … Read more

Generative AI And Social Media: Redefining Content Creation

Generative AI And Social Media: Redefining Content Creation

Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has also become an increasingly difficult forum to stand out in as more businesses continue to seek to capitalize on the opportunity that awaits. The … Read more

Google Explains SEO Impact Of Adding New Topics

Google Explains SEO Impact Of Adding New Topics

Google’s Danny Sullivan discussed what happens when a website begins publishing content on a topic that’s different from the one in which it had gained a sitewide reputation. His comments were made at Search Central Live NYC, as part of a wide-ranging discussion about site reputation. Danny said that introducing a new topic to a … Read more

YouTube Unveils New AI-Powered Hook Generator

YouTube Unveils New AI-Powered Hook Generator

YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas that can help keep viewers watching. The new hook generator is the most eye-catching tool, which offers suggestions for engaging video openings. Below, I’ll break down the new features and explain how they can improve … Read more

“It’s Going To Be An Issue”

Google On Scaled Content: “It’s Going To Be An Issue”

Google’s John Mueller and Danny Sullivan discussed why AI generated content is problematic, citing the newly updated quality rater guideline and sharing examples of how AI can be used in a positive way that has added value. Danny Sullivan, known as Google Search Liaison, spoke about the topic in more detail, providing an example of … Read more

JavaScript-Loaded Images Can Be Indexed

Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed

Google’s Developer Advocate Martin Splitt recently debunked a common SEO myth. He confirmed that images loaded with JavaScript can be indexed by Google when set up correctly. Splitt shared these insights during the SEO for Paws Conference, a live-streamed fundraiser by Anton Shulke. Here’s how to avoid common image indexing issues when loading images with … Read more

Stop Guessing. Start Converting: The Key To Smarter Lead Generation In 2025

Stop Guessing. Start Converting: The Key To Smarter Lead Generation In 2025

Marketers have always relied on data to fine-tune their strategies. But for years, that data has been based on assumptions made from broad industry benchmarks, competitor insights, and vague trends. The result? Marginal conversion improvements and a constant struggle to truly connect with the audience. Better Leads → More Sales In 2025: How To Analyze … Read more

Data Shows Google AIO Is Citing Deeper Into Websites

Data Shows Google AIO Is Citing Deeper Into Websites

New data from BrightEdge that was shared with Search Engine Journal shows that Google’s AI Overviews (AIO) in March 2025 have rapidly expanded in size and are shifting how traffic is distributed across search results. The analysis suggests that deep, specialized content is likelier to be cited than homepages. This shows that AIO is becoming … Read more

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