Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
![Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/Brand-and-SEO-Sitting-on-a-Tree-K-I-S-S-I-N-G-Mozcon-2025.png "Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025")
Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy. Source link
SEO
Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14 weeks of severance and is available through July 1, according to reporting from The Verge and The Information. The buyouts are limited to employees in … Read more
YouTube Begins Showing Posts In The Shorts Feed
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works You can now see Posts while scrolling through Shorts on YouTube. In the screenshot below, you can see that the layout keeps the same vertical … Read more
Google Shows Why Rankings Collapsed After Domain Migration
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration but were actually caused by the content. Site With Ranking Issues Someone posted a plea for help on the Bluesky social network to help their … Read more
Google Launches Loyalty Program Structured Data Support
Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty program itself, while the other illustrates the benefits members receive for specific products. Here’s what you need to know. Loyalty Structured Data When businesses use … Read more
3 Examples Of Product-Led SEO
Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led SEO, because they’re directly related. In this issue, you’ll get: A thorough look at what product-led SEO is, what it isn’t, and where it’s valuable. Three … Read more
Ask An SEO: Why Is GA Reporting Higher Organic Traffic Than GSC?
Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve experienced a sudden and unexplained surge in traffic over a four-day period, but surprisingly, Google Search Console (GSC) doesn’t show any corresponding data. The anomaly … Read more
Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl
Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist, with one non-existent URL receiving over two million hits, essentially DDoS-level page requests. The publisher’s concerns about crawl budget and rankings seemingly were realized, as the site subsequently experienced a drop in search visibility. NoIndex … Read more
What Are Good Google Ads Benchmarks In 2025? [STUDY]
![What Are Good Google Ads Benchmarks In 2025? [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/What-Are-Good-Google-Ads-Benchmarks-In-2025-STUDY.png "What Are Good Google Ads Benchmarks In 2025? [STUDY]")
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips … Read more
How AI Detects Customer Hesitation (And Converts It Into Sales)
Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three clicks later, I bounced. These types of hesitations cost businesses millions. We’ve gotten excellent at grabbing attention and driving traffic. But success comes down to … Read more
WordPress Co-Founder Mullenweg’s Reaction To FAIR Project
The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository became a priority for many in the WordPress community after Matt Mullenweg took control of certain paid premium plugins and created free versions from them, … Read more
Google’s Local Job Type Algorithm Detailed In Research Paper
Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes specific relevance factors and confirms that the system has been successfully in use for a year. What makes this research paper especially notable is that … Read more
How to Communicate Site Migration to Clients
Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happening, and ensure a smoother transition for everyone. Source link
Google’s Update To Recipe Structured Data Confirms A Ranking Criteria
Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe images in the regular organic search results. Schema.org Structured Data And Rich Results The SEO and publisher community refers to the text results as the … Read more
Newly Released Data Shows Desktop AI Search Referrals Dominate
BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from Apple if it breaks with Google as the default search engine in Safari. Desktop AI Traffic Dominance One of the key findings in the BrightEdge data is that traffic to … Read more
Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts about Google and how the new AI search really works. Greg Boser is a search marketing pioneer with a deep level of experience that few in the industry can match or even begin to imagine. … Read more
Google AI Mode Introduces Data Visualization For Finance Queries
Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and get both visual charts and detailed explanations. The system builds these responses specifically for each user’s question. Visual Analytics Come AI Mode Soufi Esmaeilzadeh, Director of Product Management for Search at Google, explained that you … Read more
18 Real-Life Analogies to Explain SEO to Anyone
Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach. Source link
