2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With AI taking the digital world over, constant Google algorithm changes, and growing competition, how can you shift your strategy to keep up? Constant changes mean SEO professionals need to find new ways to reach SEO success in 2024. … Read more

10 Successful Ways To Improve Your SERP Rankings

10 Successful Ways To Improve Your SERP Rankings

Not sure what to focus on to improve your website’s rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it. Watch our on-demand webinar for an exclusive … Read more

10 Steps To Grow Your SEO Authority & Topical Expertise

10 Steps To Grow Your SEO Authority & Topical Expertise

Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of E-E-A-T, you won’t be surprised that it’s closely tied to topical authority. Working on one is the same as working on the other. And E-E-A-T … Read more

6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution

6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly difficult to gauge … Read more

SEO In 2024: Top Priorities, Challenges, And Opportunities

SEO In 2024: Top Priorities, Challenges, And Opportunities

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts. It’s time to chart a course for SEO success in this changing landscape. Watch … Read more

An SEO Expert’s Playbook To Optimizing Websites For E-E-A-T

An SEO Expert's Playbook To Optimizing Websites For E-E-A-T

This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, transforming it into E-E-A-T. However, many websites still struggle to establish a digital presence that follows these rules. While most assume that … Read more

Top 3 SEO Checklists For On-Page & Technical SEO In 2024

Top 3 SEO Checklists For On-Page & Technical SEO In 2024

This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. In the last 18 months, conversations about SEO have been dominated by artificial intelligence. New ways of working and new user journeys for search visitors have come to the forefront. In 2024, we can clearly see that there’s a … Read more

2024 SEO Outlook: Priorities, Challenges & Growth Strategies

2024 SEO Outlook: Priorities, Challenges & Growth Strategies

The search industry is always throwing a new curveball your way – and recently, the world of SEO saw many major shifts, from AI to SGE. So how do you respond to the disruptions caused by technology advancements and algorithm changes? How can you adapt your strategy to not just keep up with the latest … Read more

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO … Read more

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Google SGE And Generative AI In Search: What To Expect In 2024

Google SGE And Generative AI In Search: What To Expect In 2024

Initially, the Google Search Generative Experience (SGE) experiment in Labs was expected to “end” in December 2023. But with the latest redesign of the Google Labs website, many have noticed that the end date for SGE has disappeared. What does this mean for Google SGE and the future of generative AI in search? Here’s what … Read more

3 New Ways To Use AI For SEO & Keyword Research [Without AI Prompts]

3 New Ways To Use AI For SEO & Keyword Research [Without AI Prompts]

More specifically, advances in AI-powered speech recognition present exciting new opportunities for businesses. For instance, with CallRail’s Conversation Intelligence, you can get the most important insights faster to proactively address your customers’ concerns and make smarter business decisions. By turning your conversations into easy-to-act-on data, this technology takes you directly to the source for information, … Read more

How To Find The Best SEO Keywords That Win The Customer Over (& Why It’s Important)

How To Find The Best SEO Keywords That Win The Customer Over (& Why It’s Important)

Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more

How To Always Survive Algorithm Updates Using AI: The Ultimate Search Engineer’s Guide

How To Always Survive Algorithm Updates Using AI: The Ultimate Search Engineer’s Guide

If you’ve ever felt like you’re on a rollercoaster ride with Google’s ever-changing algorithms, you’re not alone. Google’s Core Algorithm Updates are known for keeping you on your toes, and it’s become increasingly challenging to keep up – not to mention get ahead. These algorithmic shifts have the power to make or break your website’s … Read more

Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher

Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher

Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to need it to compare against your competitors. Here’s what you will need to use: Your ranking keywords (both the ones you are using and are … Read more

How Plural Keywords Impact Search Intent For Ecommerce [Data Study]

How Plural Keywords Impact Search Intent For Ecommerce [Data Study]

When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I rank for both versions of the keywords on the same page, or do I need a new one? Having worked in SEO for over a … Read more

Google’s New Core Web Vitals Metric: How To Improve Interaction To Next Paint (INP)

Google's New Core Web Vitals Metric: How To Improve Interaction To Next Paint (INP)

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. What do you need to do to rank high on Google? The straightforward answer: create high-quality content that serves your readers. In This Guide 1. What Core Web Vitals & What’s Changing? 2. What Is Interaction To Next Paint? … Read more

How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget

How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget

As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources.  And in today’s challenging economic climate, you may find yourself having to tirelessly defend your budget and prove your value to stakeholders. Your senior executives want to make sure they’re … Read more

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