Pillar Pages: Why and How You Should Add Them to Your Content Strategy

Pillar Pages: Why and How You Should Add Them to Your Content Strategy

In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor … Read more

10 Tools You Can Use For SEO Competitive Analysis

10 Tools You Can Use For SEO Competitive Analysis

A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many may find that the tools are so useful that they essentially end up paying for themselves. Here are 10 popular SEO competitive analysis tools, their … Read more

18 Online Review Statistics Every Marketer Should Know

18 Online Review Statistics Every Marketer Should Know

Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a small mom-and-pop restaurant, a computer software company, or a chain of coffee shops, your customers are likely to look for you online. That means one … Read more

Product Reviews Linking To Multiple Sellers May Get Boost

Product Reviews Linking To Multiple Sellers May Get Boost

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. Kent confirmed this on Twitter in response to a question about Google’s documentation on how to write high-quality product reviews. There’s a line in the document that reads: “Consider including links to multiple … Read more

How to Repair and Improve Local Business Reputation via Google Star Ratings and Reviews

How to Repair and Improve Local Business Reputation via Google Star Ratings and Reviews

Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key differentiator between local brands. If you’re marketing a company that is just starting out or an established business that has hit a reputational rough patch … Read more

Move JavaScript Below HTML Headers

Move JavaScript Below HTML Headers

Google’s John Mueller suggests placing JavaScript code below the HTML header tag to ensure search crawlers can fully understand your website. Mueller shares this advice in a Reddit thread, where a user asks whether HTML code placement could cause SEO issues. The answer is yes; the placement of HTML code could adversely impact your SEO … Read more

The Best of Whiteboard Friday 2022

The Best of Whiteboard Friday 2022

We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of … Read more

WordPress Not Inherently Better For SEO

WordPress Not Inherently Better For SEO

In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to using WordPress compared to coding a website yourself. A thread in the r/SEO forum asks a familiar question many practitioners run into in their careers. Is WordPress better for SEO than coding your own website? Other … Read more

13 Age-based Local Business Review Preferences You Can Serve

13 Age-based Local Business Review Preferences You Can Serve

Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report. In our initial report, we covered the leading characteristics of customers as a … Read more

12 Proven Local SEO Tips To Dominate The SERPs And Map Pack

12 Proven Local SEO Tips To Dominate The SERPs And Map Pack

To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales. In this article, we’ll explain why local … Read more

15 Ecommerce SEO Experts Reveal Top Insights For 2023

15 Ecommerce SEO Experts Reveal Top Insights For 2023

Wondering how to do SEO for ecommerce? Looking for expert insights on ecommerce SEO? Uncertain how to make your online store more successful? From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the subsequent fall, experts from award-winning … Read more

Are Breadcrumbs A Google Ranking Factor?

Are Breadcrumbs A Google Ranking Factor?

Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy. When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old fairy tale, the main characters leave behind a trail of breadcrumbs to avoid getting lost in the forest. Similarly, breadcrumbs are helpful for users as … Read more