Google Updates Structured Data Requirements For Return Policies

Google Updates Structured Data Requirements For Return Policies

Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data. Merchants should update their product structured data to include this field. Source link

Google Opens Gemini Deep Research To Free Users (With Limits)

Google Opens Gemini Deep Research To Free Users (With Limits)

Google announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini. With this rollout, Gemini is now equipped with enhanced reasoning capabilities, personalization features, and expanded app connectivity. Free Access with Limitations Google’s Deep Research tool, which processes information from multiple … Read more

Google Search History Can Now Power Gemini AI Answers

Google Search History Can Now Power Gemini AI Answers

Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead of a tool. Examples of how the new Gemini will help users is for brainstorming travel ideas and making personalized recommendations. The new feature rolls … Read more

Google Begins Rolling Out March Core Algorithm Update

Google Begins Rolling Out March Core Algorithm Update

Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM PDT and is expected to fully deploy across all of Google’s search systems in up to two weeks. The company provided minimal details beyond the … Read more

How To Justify And Make A Business Case For SEO Budgets

How To Justify And Make A Business Case For SEO Budgets

Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it. It’s also critical for a business to understand SEO budget alongside other marketing budgets to ascertain which platforms are providing the best return on investment (ROI) or the best value in relation to the broader … Read more

The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach

The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach

Content is everywhere. Consumers are inundated with it throughout the day – catching up on social media happenings, scanning the news, consuming articles, or listening to podcasts. Given the staggering breadth of content available across the digital landscape, content marketers’ jobs have become increasingly difficult. Breaking through the noise is a hefty feat, one that … Read more

WordPress Backup Plugin Vulnerability Affects 5+ Million Websites

WordPress Backup Plugin Vulnerability Affects 5+ Million Websites

A high-severity vulnerability was discovered and patched in the All-in-One WP Migration and Backup plugin, which has over five million installations. The vulnerability requires no user authentication, making it easier for an attacker to compromise a website, but this is mitigated by a restricted attack method. The vulnerability was assigned a severity rating of 7.5 … Read more

Google Publishes New Robots.txt Explainer

Google Publishes New Robots.txt Explainer

Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking specific pages (like shopping carts), restricting certain bots, and managing crawling behavior with simple rules. From Basics To Advanced The new documentation offers a quick … Read more

Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]

Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for … Read more

AI Model Study: Top Choices For Text, Image, & Video Generation

AI Model Study: Top Choices For Text, Image, & Video Generation

With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose. The study analyzes millions of interactions to highlight the most popular tools for generating text, images, and videos. With nearly every tech company offering an … Read more

Using SEO To Capture Growth Opportunities In Emerging Markets

Using SEO To Capture Growth Opportunities In Emerging Markets

With the increase in AI-generated search results and the growing popularity of answer engines, multinational businesses experience declining organic traffic and revenue from organic searches in more established markets. It might be time to take a page from the investment market’s playbook and focus resources to target emerging markets. Market Opportunity Market volatility in the … Read more

New Wix Automations Makes It Easy To Grow Revenue And Engagement

New Wix Automations Makes It Easy To Grow Revenue And Engagement

Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations with an easy-to-use visual interface and track their performance from a dashboard. Wix Automations Is Powerful But Easy To Use There are four key features: … Read more

How To Improve Speed And Performance For A WordPress Site

How To Improve Speed And Performance For A WordPress Site

I love WordPress, but it isn’t perfect out of the box. Themes and plugin choices are more important than ever as some can hamper the site’s performance. You can do many things to improve any WordPress site, and this post will cover just some of these optimizations that you can (hopefully) take action on immediately. … Read more

Is Compression A Google SEO Myth?

Is Compression A Google SEO Myth?

I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context of SEO requires reading both the original source on compression ratios and the research paper itself before drawing … Read more

Deep SEO: The Potential Impact Of AI Mode And Deep Search Models

Kevin Indig's Growth Memo for SEJ

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after the launch of AI Answers in the search results, we have enough data to show that the net impact on the open web is as … Read more

Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?

Ask An SEO: How Can I Make Myself Stand Out As A Strong Candidate For My First Full-time Marketing Role?

Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this current dispensation. How can you distinguish yourself and standout as an SEO specialist in this era of generative AI and AI search engines?” This is … Read more

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