Google Announces 5 Changes Coming To Mobile Search

Google Announces 5 Changes Coming To Mobile Search

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, Google is upgrading the mobile … Read more

How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]

Screenshot showing ‘how’ queries in Google Search Console, such as ‘how to liquidate a business’ and ‘how do liquidation companies work’

Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the … Read more

Seamlessly Integrating SEO For Product Launches [Podcast]

Seamlessly Integrating SEO For Product Launches [Podcast]

There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot’s Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot’s … Read more

How Helpful Was the Helpful Content Update?

How Helpful Was the Helpful Content Update?

On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux peaking at 92°F on August 26, which sounds relatively high, but this is what the two weeks on either side of the update looked like: … Read more

The State of Digital Accessibility: Three Key Challenges

Illustration of the web accessibility icon, the outline of a person, in purple on a white circle against a blue background.

Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites — just like physical storefronts — need to be accessible to people with disabilities. The DOJ guidance comes at a time when the majority of US … Read more

Google Adds New HTTPS Report to Search Console

Google Adds New HTTPS Report to Search Console

Google has announced it will begin rolling out a new HTTPS report in Search Console.  The announcement came via Google’s Search Central Blog and indicated the search engine expects the launch process to take a few months. “One of the common requests we heard from you was to provide more information regarding the HTTPS status … Read more

5 Tips To Get The Results You Want

5 Tips To Get The Results You Want

Over 200 million people trust their websites to Wix. That’s a lot of people creating a lot of websites and putting up a lot of web content. And that’s why it’s really important to talk about some of the ins and outs of doing SEO on a Wix site. While I could write a generic … Read more

Google Search Console: A Guide for SEOs (2022 Update)

shutterstock 1136045849 - Google Search Console: A Guide for SEOs (2022 Update)

Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is … Read more