Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? This topic is addressed by Google Search Advocate John Mueller in a Reddit thread on the r/TechSEO forum. An individual asks why Google is displaying the wrong URL in search … Read more
🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO terminology, phrases, and words. As brands and marketers start to embrace Web3, the next generation of the internet terms come and go. To ensure you … Read more
Making Python Scripts work in a web browser involves handling web app functions inside a web page via Python Programming Language. Since JavaScript is the main programming language for making a web browser work, and a web page interactive, Python is usually used for data science, machine learning, and artificial intelligence. Even if we have … Read more
Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for getting more pages crawled would be helpful. What Does Google Use Links For In Structured Data? The person asking the question wants to know if … Read more
A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month of data across 146,741 websites, involved close to 9 billion total clicks, and reveals that Google likely leaves many longtail keyword data hidden from GSC … Read more
An update to Googlebot’s help document contains confirmation that it will crawl the first 15 MB of a webpage and anything after this cutoff will not be included in rankings calculations. Google specifies in the help document: “Any resources referenced in the HTML such as images, videos, CSS and JavaScript are fetched separately. After the … Read more
In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine scores sites. One of the changes revealed was that Google now bases desktop search results on a site’s desktop experience – and mobile search results … Read more
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone vying for the top spot, both literally and figuratively. The competition between marketing teams across the world has changed the way consumers seek out and buy products and services. SEO … Read more
In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment especially when it comes to how you plan to deploy websites to target these markets. Managing multiple global websites not only requires resources to … Read more
I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency – particularly in an agency that is great at search – is the best job in the world. I’ve worked with clients of all types and sizes, all over the … Read more
Always keep in mind that how you leverage channels and different content formats may need to change when you go international. Once again: The marketing wisdom from home may not be applicable abroad. Even how to present a blog post to your audiences depends on their preferences: Do you cater to a market that requires … Read more
Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their area more than once a week – and 21% are searching locally every day, according to BrightLocal’s most recent local consumer … Read more
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. This update adds: The ability to add filters Customizable topics An expanded Fact Check section Google says the new look for Google News on desktop is inspired by feedback received from readers. Today also happens … Read more
When launching a new product/company or pitching for additional funding, forecasting against your TAM (total addressable market) is a key component. The TAM is a key part of a user acquisition strategy and your SEO campaign alike. It can help you prioritize optimization activities and forecast traffic potential based on your pre-determined keyword sets. Your … Read more
LaMDA has been in the news after a Google engineer claimed it was sentient because its answers allegedly hint that it understands what it is. The engineer also suggested that LaMDA communicates that it has fears, much like a human does. What is LaMDA, and why are some under the impression that it can achieve … Read more
When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to your audience. From a technical perspective, you must be able to create a foundation for … Read more
Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies. This article will examine the key aspects of both search queries and keywords, starting with … Read more
It all comes down to a local content gap analysis. Local keyword research is only a part of the equation – albeit an important one. The next part of the equation is true local expertise. In addition to conducting each market’s own keyword analysis from scratch, you also need to perform an analysis of the … Read more
