Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines, it can become prohibitive to scrape the SERPs. Compounding this issue is the fact that there aren’t many tools that can do this in an easy manner that results … Read more
Google Search Console lets you look at your website through Google’s eyes. You get information about the performance of your website and details about page experience, security issues, crawling, or indexation. The Excluded part of the Google Search Console Index Coverage report provides information about the indexing status of your website’s pages. Learn why some … Read more
Creating measurable leads is essential for driving sales. But you cannot drive sales if your landing pages don’t convert. Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance. Here are seven of the best landing page builders out there, and why each one is worth … Read more
The real estate market is more competitive than ever. And smart realtors need a way to stand out from the crowd. But, the days of throwing up a billboard with a picture of your smiling face and waiting for the leads to come rolling in are over. Like everything else, real estate has gone digital. … Read more
The right search query is a Goldilocks-style effort: Not too specific that you get no results, and not too broad that you get too many. Semantic search, meanwhile, is all about understanding what searchers throw into a search box. In other words, with semantic search, we meet searchers where they are instead of requiring them … Read more
Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy. With a plethora of SEO platforms and point solutions on the market, here … Read more
Google confirms the core algorithm update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. The announcement of the completed rollout went out at 3:44 a.m. EST, though it’s possible you’ve noticed effects of the update prior to today. If that’s the case, and … Read more
It’s the bread and butter of your career, but possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it. Of course, we’re talking about … Read more
People management is critical to the success of your remote-first SEO team. You may never meet in person, and many of the verbal and visual cues inherent to working in the same physical space are gone. This is the final part of a three-part series on building your remote SEO team, whether in-house or at … Read more
LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. Audio-only live events are LinkedIn’s answer to the success of apps like Clubhouse, and features like Twitter Spaces. They were always open for all LinkedIn users to listen to, and now all … Read more
Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier. While it’s possible to use Google’s Tools menu to do the same thing, it takes six clicks to do what advanced search operators accomplish with one click. Advanced Search Operators Advanced search operators (otherwise known as search commands) … Read more
Ahrefs recently announced its new privacy-focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We passed along those questions to Ahrefs and the CEO, Dmytro Gerasymenko, offered answers. My first question was about the name of the search engine itself. Branding … Read more
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. An algorithm update is rolling out that specifically targets multilingual page titles. Here’s what’s changing and how it will impact search results. Google Multilingual Title Algorithm Update Google’s algorithm update is designed to … Read more
There are many contradictory ideas about the best way to approach SEO. For every idea proposed, there are others in the SEO industry who disagree. Turning to Google for help isn’t always helpful because Google ranks information about SEO that Googlers themselves are on record saying is wrong. There is a way to cut through … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Whether you run a large website or are launching a simple landing page, your goal is the same – you want it to hit the top spot on the SERP. To make this happen, you need to ensure … Read more
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel blogging was also an incredibly popular format that promised a large target audience if you found the right niche. While the majority of travel blogs … Read more
So, you’ve likely figured out that remote work is here to stay, which means a whole set of different considerations when getting set up. In the first part of this series on how to build a remote SEO team, we looked into the structure of successful remote teams. Now, let’s explore the legal considerations and … Read more
![The Perfect SEO Brief That Aligns Teams & Beats Competition [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/06/featured-22-6295f9caa5bb2-sej.jpg "The Perfect SEO Brief That Aligns Teams & Beats Competition")
Aligning your SEO goals with many departments and teams sounds a bit like herding cats, right? You may also have uninformed stakeholders who need to be included in the process – which extends the timeline even further. Your marketing, SEO, and content teams all share the same goals, but how well aligned are your teams … Read more
