Google News has been around for two decades. And now more than ever, the internet is many people’s primary news source. Gone are the days of buying a newspaper in your local shop to get the day’s news. Now, we have multiple news sources at our fingertips. With multiple perspectives on current affairs. There hasn’t … Read more
Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled, “Video SEO: 10 Steps to Optimizing Videos for Search and Discovery.” I quickly accepted. I didn’t hear back from them for several days, and I … Read more
The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing. JTBD has existed in various forms since at least the 1980s with Don Norman’s famous book, The Design of Everyday Things. It was popularized in the 2000s by Clayton … Read more
Do you want to know the best free SEO tools available for beginners in 2022? If yes, follow this article to get a better idea. But, first, you need to track specific patterns that can help you make the correct choices at your end. Without appropriate SEO tools, you cannot develop your site metrics in … Read more
Have so-called “link building experts” burned you in the past? Did their methods, results, and communication around backlink services seem “off”? The sad reality is that too many link building efforts are morally questionable or just plain ineffective. The good news is there are other ways to dramatically improve your backlink profile without doing what … Read more
We are going to discuss what SEO is and how to use it to grow your podcast if you’ve been a podcaster for any amount of time, and one of your goals is audience growth. You have undoubtedly heard of SEO, but what is it? Why use it? How do we use it and will … Read more
SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your SEO strategy. Tried and true, as well as new, SEO tools … Read more
A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective. Employers may hand them down without fully understanding the feasibility of accomplishment. Employees may feel pressured to meet assigned goals, realistic or unrealistic, without … Read more
Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start? Defining high-quality in this space is essentially about the balance of two things: the … Read more
The SEO job market has been on fire lately! Companies are investing more in SEO, and agencies of all sizes are scrambling to hire new SEO pros. I know I’ve spent a ton of time interviewing candidates lately. Separating the good candidates from the bad can seem like a daunting task. How do you ensure … Read more
This week’s Ask an SEO question comes from John in London, England, who asks: “I came here from your post Should You Use Nofollow, Sponsored, or UGC Links? In the ‘Affiliate Links’ paragraph you write, ‘These should be sponsored because you are posting them with the goal of earning a commission.’ My question is, should … Read more
When it’s time to launch a new site, undergo a site migration or change your CMS, launch a new product, or make another major change, what overarching site structure to use is one of the most common questions. Should we use or change over to a subdirectory, subdomain, or use a country code top-level domain … Read more
In a recent Google Search Central SEO office-hours hangout, a question was submitted to Google’s Search Advocate John Mueller asking if it’s a bad for a website to be dependent on JavaScript for basic functionality. Might this have a negative effect on Googlebot when it comes to crawling and indexing? Mueller observed that it’s probably … Read more
On May 16, Similarweb announced it has acquired Rank Ranger, an SEO and rank tracking company. This allows the Tel Aviv, Israel-based digital intelligence provider to offer term rank tracking alongside its keyword research and analysis tools. With cross-search engine capabilities, the combined power of these companies seeks to provide search professionals with better insights … Read more
There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web developers, content creators, and others taking care of tasks that support your SEO program. However, there are some situations that absolutely require an experienced SEO professional … Read more
Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search. The Google system for ranking websites incorporates a series of algorithms designed to give the “best” results. These algorithms take into consideration many factors, including … Read more
![5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/05/enterprise-seo-featured-no-cta-62733f01f26d8-sej.jpg "5 Key Enterprise SEO Priorities CMOs Need To Get Right")
Even as marketing budgets were being reevaluated and pared back due to the pandemic, more resources were allocated to SEO. In fact, 50.5% of SEO budgets had increased in the 12 months preceding our recent State of SEO survey. Why is that? Well, for starters, search is a two-way channel of communication between brands and … Read more
Someone from the SEO community called attention to a section in Google’s new digital marketing training course that recommends writing at least 300 words of content, advised specific areas of a web page for seeding keywords and recommended a keyword density for target keywords of under 2%. Some in the digital marketing community called Google … Read more
