Google’s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. The two metrics are labeled experimental are now being collected for field data while the corresponding lab data can be used for diagnostic purposes. Google Lighthouse Updated Lighthouse is now updated with the two new metrics. The new Lighthouse … Read more
This Ask an SEO question comes from Ian from San Juan, who asks: “What would you say should be the top SEO focus coming into 2022 for a brand that seeks to grow its wholesale product business to generate more leads and sales?” Every year, SEO pros look for a magic bullet. Even after 21 … Read more
Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they need to adopt a different mindset. They need to reflect on their past work, think critically, and ask for access to performance data they can use to assess content performance in terms of traffic, crawls, … Read more
Google announced a breakthrough research in Natural Language Processing called Chain of Thought Prompting that raises the state of the art of advanced technologies like PaLM and LaMDA to what the researchers call a remarkable level. The fact that Chain of Thought Prompting can improve PaLM and LaMDA at these significant rates is a big … Read more
Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new section is about troubleshooting title tags in order to identify why Google may be changing the title links. Title Link The support page defines the … Read more
Google’s John Mueller answered a question about FAQ structured data that significantly expanded the kinds of content that FAQ structured data can be applied to, which now includes content that isn’t even in the FAQ format. FAQ Structured Data FAQ (Frequently Asked Questions) is a type of content format that consists of answers with questions. … Read more
Python is an excellent tool to automate repetitive tasks as well as gain additional insights into data. In this article, you’ll learn how to build a tool to check which keywords are close to ranking in positions one to three and advises whether there is an opportunity to naturally work those keywords into the page. … Read more
Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing campaign. In fact, digital marketing spending now outpaces conventional advertising in many industries, including automotive. Since 2015, automotive marketing experts have significantly increased their SEO … Read more
At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. With a new feature called scene exploration, Google strives to make search even more natural by combining its understanding of all types of information — text, voice, visuals, and more. It builds on multisearch in … Read more
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details … Read more
How well do you understand your audience? Do you know how they search and where they spend time online? Which search trends and keywords should be a focus for your business this year? By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors. … Read more
This post was sponsored by Clickio. The opinions expressed in this article are the sponsor’s own. In all corners of the industry, media outlets are saying goodbye to AMP, with many believing they can increase revenue without it. Some bigger publishers, like Vox Media LLC and BDG, have moved away from AMP and are using … Read more
This week’s Ask an SEO question comes from Hrvoje in Osijek, Croatia, who asks: “Hello, we want to add a couple of sliders in our site’s main page for daily news and update the sliders every day. Is this bad for our website’s SEO? Is there anything we need to know or do for SEO? Thanks … Read more
One of the reasons SEO is such an exciting space is that we’re constantly being challenged to innovate. But that doesn’t mean you need to reinvent the wheel. That just isn’t scalable – especially not at the enterprise level. You need to keep proven tactics in your back pocket that you can adapt and modify … Read more
Additionally, Google is working on upgrading its search capabilities through AI technology like MUM, which promises to make search more flexible. This valuable knowledge will push you towards the best way to optimize your site. Let’s make sure your SEO strategy matches the flexibility of your customers and Google’s constantly changing algorithm. How To Optimize … Read more
In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. While the video is specifically aimed at ecommerce sites, the advice is applicable to any website that serves a large number of images. Clocking in at over 14-minutes, Google’s video is a lot to digest if … Read more
The evolution of the web never stands still. As new technologies are developed, consumer behaviors change and the core infrastructure that underpins the internet is forced to adapt. The HTTP protocol – used to transfer data between client and server – has gone through a number of different iterations, all of which have enhanced the … Read more
In a Google SEO office-hours, John Mueller answers if it’s okay for publishers to copy their own content and publish it, essentially copying parts of their own content in order to create similar but different content. John Mueller said that it’s okay up to the point where it’s no longer okay and then offered an … Read more
