A huge part of the link building process is outreach. This is the step where you approach other websites and see if they will link to you. They may link to you for a range of reasons such as you’ve created a great piece of content or you’ve told them about a broken link and … Read more
What if we said you could use the power of search intent for more than just getting visitors to your site? Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they … Read more
Diversity, equity, and inclusion are major priorities for organizations in 2022. But DEI has to be more than just a buzz term – and it needs to happen at every level of the organization, starting at the top. McKinsey finds that those companies in the top quartile for gender diversity on executive teams are 25% … Read more
Today’s Ask an SEO question comes from Aswin from Silver Spring, USA, who asks: “Hi, I am a beginner SEO with basic knowledge. I am doing SEO for a startup car rentals company. I thought I should start with off-page SEO rather than on-page and started trying to acquire backlinks. However because the company is … Read more
Anyone who has done SEO for a period of time has heard the myth of Google’s 200+ ranking factors. To be fair, the 200 number may have been somewhat accurate, when first mentioned by former Googler Matt Cutts, over a decade ago. A lot has changed since then, and it’s unlikely that anyone knows the … Read more
Google’s John Mueller discussed various scenarios of how the page experience ranking factors did and did not influence rankings. He didn’t downplay Core Web Vitals (CWV) as a ranking factor but rather he added context for the kinds of situations where the Page Experience ranking factor makes a difference and examples of why it would … Read more
There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code. Choosing the right one for the appropriate situation is important for SEO because it sends a signal to Google about how to respond to the redirected webpage, including whether to … Read more
Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free SEO tools. The downside is that some of these free tools are junk. I want to give you a go-to collection of the top free SEO tools. These are intuitive, … Read more
Imagine the despair you would feel seeing your new Shopify store’s organic traffic tank, sales evaporate, and page 1 rankings drop from search results. After spending months building out your new Shopify site, sleepless nights going back and forth with web designers and developers, nail-biting hours spent refreshing your Analytics, and waiting for sales to … Read more
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. This was stated in latest Search Off The Record podcast episode by Google Product Manager Danielle Marshak, who oversees videos in search results. Marshak is joined by Gary Illyes and Lizzi … Read more
![An SEO-Friendly Website Builder. 6 Features To Rank High [Review]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/1_featured_image_sej-620fd6de09843-sej.jpg "An SEO-Friendly Website Builder. 6 Features To Rank High [Review]")
This post was sponsored by Tilda website builder. The opinions expressed in this article are the sponsor’s own. Website builders have a bad reputation when it comes to SEO. Myth: There’s a common myth among users and web developers that it’s impossible to rank well on SERPs when using a website builder. Fact: This was true … Read more
Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do tell Google what content is the most important. Breadcrumb Navigation In children’s stories a protagonist may venture into a forest and leave behind a trail … Read more
Hopefully, you’ve heard about IndexNow at this point. We covered its announcement in October and in December, I had Fabrice Canel, Principal Program Manager for Microsoft Bing, on the SEJ Show to talk about this revolution in how search engines discover new and updated content. But what is it, exactly, and what do you need … Read more
Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps are intended to assist Google, site owners may assume they play a role in search rankings. SEO experts even suggest XML sitemaps are so crucial to search that the … Read more
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for … Read more
We’re back this Women’s Day with even more tips and advice from women in the SEO industry on how to know your worth – and command it. This piece was originally published in 2021. Now, another year into a global pandemic and amid ongoing socioeconomic unrest the world over, our experts have more to share. … Read more
This International Women’s Day, diversity, equity and inclusion (DEI) are top of mind. Why? Well, women are expected to make up 47.2% of the workforce by 2024. Yet even still, the gender pay gap still has a long way to go. Women’s wages were only 82.6% of the average man’s as of Q1 2021, according … Read more
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. In an announcement from LinkedIn, it’s stated this feature is being introduced in response to users asking for ways to highlight the positive aspects of career breaks. Life experiences and … Read more
