Reading and understanding patents filed by Google can be challenging but this guide will help you to understand what the patents are about and to as avoid the many common mistakes that lead to misunderstandings. How To Understand Google Patents Before starting to read a patent it’s important to understand how to read the patents. … Read more
Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To oversimplify, Amazon’s search engine is highly capitalistic; you need sales to get your products to rank organically. Keyword-rich content is no longer enough to rank; … Read more
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing. Source link
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO … Read more
Multiple Google support forum discussions call attention to a possible bug in Google’s algorithm that causes select generic top level domains (gTLDs) to disappear completely from the search engine results pages (SERPs). Multiple publishers with the same kind of gTLD are reporting the exact same Google Weekend Ranking Bug. What they all have in common … Read more
Google announced several new artificial intelligence (AI) features coming to Samsung’s just-released Galaxy S24 series smartphones at the Galaxy Unpacked event today in San Jose. The advancements showcase the companies’ continued partnership to integrate Google’s AI technology into Samsung devices. Experience Google Gemini On Samsung The new Galaxy S24 line, including the S24, S24 Plus, … Read more
Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of economic uncertainty, the need to prove return on investment (ROI) has led many businesses to adopt RevOps as a cross-organizational strategy. However, its definition and … Read more
The moment you’ve been so eagerly awaiting has finally arrived. Today, we’re excited to share the lineup of talks hitting the MozCon 204 stage this June. Source link
On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must delete the old site when the new one goes live. Here’s what he advises. Navigating … Read more
In nearly 19 years in search marketing, I’ve seen search marketers get cranky about a lot of things. For a long time, the biggest pushback on something Google rolled out was the good old Enhanced Campaigns fiasco of 2013, when it essentially took away the ability to bid by device. (Google walked this back two … Read more
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024. Source link
![TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/TikTok-Gains-Traction-As-A-Search-Engine-Among-Gen-Z.jpeg "TikTok Gains Traction As A Search Engine Among Gen Z")
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. The Rise Of TikTok As A Search … Read more
Next month, Google will enforce stricter rules for businesses and groups that send large volumes of email to Gmail accounts. Initially announced in October, these new policies are intended to reduce spam and make email more secure. New Standards For Bulk Email Any entity that sends more than 5,000 emails per day to Gmail addresses … Read more
Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that has the best chance of ranking. A taxonomy is a system for classifying, organizing, and naming things based on shared characteristics. It is used in … Read more
In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual teams. These practices can help achieve greater collaboration and success. Fostering Collaboration If there is no or little collaboration today, an easy first step is … Read more
Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if it was missing. Mueller’s answer, while it makes sense and is documented, may still come as a surprise to many publishers and SEOs. Robots Meta Tag The HTML meta element communicates metadata. Metadata is machine … Read more
Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance of community participation and engagement as a means to establish this localness. Two primary means … Read more
Conducting your first migration or looking to improve your workflow? Learn how to prevent issues and ensure success during website migrations Source link
