LinkedIn unveils AI-powered Premium update to provide personalized career guidance for professionals navigating evolving work landscape. LinkedIn celebrated reaching 1 billion members this week by announcing an update to its Premium offering. The revamped Premium service will leverage artificial intelligence (AI) to offer tailored career advice, uncover hidden opportunities, and streamline the job search process. … Read more
Google has announced new features to connect holiday shoppers with small and local businesses, part of an ongoing effort to support smaller merchants on its platforms. In a company blog post, Google detailed upcoming changes to Search, Maps, and Merchant Center aimed at helping small businesses stand out. These include AI-powered product image generation, enhanced … Read more
The data-driven realm of marketing is dynamic – what worked for you yesterday might not work today. And with constant search algorithm shifts, privacy regulations, and the unstoppable rise of AI, staying informed is the key to getting results. So if you’re eager to unlock the true potential of your marketing efforts, our upcoming webinar … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
If you’ve ever felt like you’re on a rollercoaster ride with Google’s ever-changing algorithms, you’re not alone. Google’s Core Algorithm Updates are known for keeping you on your toes, and it’s become increasingly challenging to keep up – not to mention get ahead. These algorithmic shifts have the power to make or break your website’s … Read more
A recent feature on The Verge highlighted businesses that try to get an edge in local search rankings with clever names like Thai Food Near Me. So, I set out to discover if this strategy could impact local rankings and, more importantly, if other local businesses could replicate it. Before I get started, I should … Read more
After years in the making, Google has fully transitioned to mobile-first indexing, the search engine giant announced Tuesday. This means Google prioritizes mobile versions when crawling pages and indexing content. The shift reflects Google’s increased focus on mobile devices that began in 2015. At the time, Google updated its search algorithm to favor “mobile-friendly” sites. … Read more
As digital advertising grows more invasive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, DuckDuckGo explains how its contextual advertising model respects user privacy while providing relevant ads and analytics to advertisers. This article provides key insights into DuckDuckGo’s privacy-first approach, contrasting it with … Read more
Want to add AI chat into your workflow but don’t know where to get started? Katherine Watier Ong has outlined prompts you can use today to speed up your deliverables. Source link
The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to making a purchase decision. A lot of SEO tactics, investment, and efforts can be wasted without fully defining and understanding the customer … Read more
Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO. Source link
United States President Joe Biden has signed a landmark executive order establishing new standards around artificial intelligence (AI) development and use. While aimed at managing risks across sectors, the order could potentially impact digital marketers’ use of AI tools. The order mandates extensive safety testing and reporting requirements for AI systems. With consumers wary of … Read more
Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the Search Console Page Indexing report with regard to the 404 errors listed there. 404 Error Response The 404 error response is a message from a … Read more
Google is rolling out new capabilities to Search and Lens that will assist in solving complex math and science problems. These new tools provide step-by-step explanations, solutions, and interactive 3D models to aid visual learning for STEM (science, technology, engineering, and math) subjects. The announcement highlights new AI advancements powering the upgraded math, science, and … Read more
Google has provided insight into how its algorithms handle recipe website content, responding to a question on X (formerly Twitter) about whether the company prioritizes simpler, more streamlined recipes over those with additional commentary. The Recipe Debate Recipe formatting has become a contentious topic in recent years, as some sites have been accused of adding … Read more
Search engine results page (SERP) volatility occurs when there are some major fluctuations in the search engine rankings over a period of time. When there is an elevated level of volatility, the search engine rankings are in disarray and constantly changing. A low level of volatility means that the rankings are stable. Think of it … Read more
The Group of Seven (G7), a group of the advanced economies of the world, agreed to a code of conduct for companies engaged in developing artificial intelligence technologies. While the code of conduct is voluntary, it is meant to serve as guidance for companies that are developing AI technologies, a stopgap until formal regulations are … Read more
OpenAI plans to unveil a new way to use multimodal GPT-4 with access to All Tools without switching and more document analysis capabilities. Screenshots shared by numerous ChatGPT Plus users on X show new capabilities for PDF and document analysis and an “All Tools” feature. All Tools gives users access to all GPT-4 features without … Read more
