Snapchat Marketing: An In-Depth Guide For Businesses

Snapchat Marketing: An In-Depth Guide For Businesses

Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, Snapchat can be a powerful marketing tool for your business. Snapchat is the fifth largest social media network in the … Read more

25 Snapchat Statistics & Facts For 2024

25 Snapchat Statistics & Facts For 2024

Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool … Read more

Snapchat Content Goes Beyond The App With New Embed Capability

Snapchat Content Goes Beyond The App With New Embed Capability

Snapchat launches embed features for Lenses, Spotlight, Stories, and Profiles, allowing users to share content on websites for the first time. Snapchat allows users to embed Lenses, Spotlight, Stories, and Profiles into external websites. The new embed features aim to expand Snapchat content beyond its mobile app. For publishers, embedding Snapchat content provides interactive elements … Read more

Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links

Microsoft, Snap Partner To Serve Snapchat My AI Sponsored Links

Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation. Using Microsoft’s Chat Ads API, Snap aims to serve sponsored links in Snapchat’s My AI chatbot, augmenting a dynamic user experience. Snapchat My AI Chatbot Displays Ads To 150 Million Users Snapchat boasts an impressive … Read more

Snapchat My AI Snaps: Send Photos And Receive AI-Generated Images

Snapchat My AI Snaps: Send Photos And Receive AI-Generated Images

Snapchat My AI Snaps allows users to send photos to the My AI chatbot and receive AI-generated images in return, demonstrating its AI image processing abilities powered by ChatGPT and GPT-4. Snapchat first released the new My AI Snaps feature to Snapchat+ subscribers to encourage feedback and make improvements before releasing it to all users. … Read more

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