The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to the general public yet, Snap provided information on the test, including their launch partners and more about the ad placements. The goal of these placements … Read more
Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, Snapchat can be a powerful marketing tool for your business. Snapchat is the fifth largest social media network in the … Read more
Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool … Read more
Snapchat launches embed features for Lenses, Spotlight, Stories, and Profiles, allowing users to share content on websites for the first time. Snapchat allows users to embed Lenses, Spotlight, Stories, and Profiles into external websites. The new embed features aim to expand Snapchat content beyond its mobile app. For publishers, embedding Snapchat content provides interactive elements … Read more
Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation. Using Microsoft’s Chat Ads API, Snap aims to serve sponsored links in Snapchat’s My AI chatbot, augmenting a dynamic user experience. Snapchat My AI Chatbot Displays Ads To 150 Million Users Snapchat boasts an impressive … Read more
Snapchat My AI Snaps allows users to send photos to the My AI chatbot and receive AI-generated images in return, demonstrating its AI image processing abilities powered by ChatGPT and GPT-4. Snapchat first released the new My AI Snaps feature to Snapchat+ subscribers to encourage feedback and make improvements before releasing it to all users. … Read more
