Making Social Media & SEO Work Together

Making Social Media & SEO Work Together

The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. … Read more

Making Social Media & SEO Work Together

Making Social Media & SEO Work Together

The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates and the rise of Artificial Intelligence Optimization (AIO) – have reshaped the interplay between social media and search engine optimization. … Read more

Ready to Make Reddit Work for Your Brand? [Webinar]

Ready to Make Reddit Work for Your Brand? [Webinar]

Looking to unlock the power of Reddit’s unique platform to boost your brand, build organic strategies, or foster community engagement? We’re bringing together the experts, and they’re going to tell you how to do it. Don’t miss this exclusive opportunity to receive actionable insights directly from the experts who help shape Reddit’s advertising and marketing … Read more

How Marketers Can Reach Gen Z On Social Media

How Marketers Can Reach Gen Z On Social Media

Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. More than just very demure and very mindful, they’re a complex demographic myriad businesses and industries are vying to target – with their own unique … Read more

Snapchat Marketing: An In-Depth Guide For Businesses

Snapchat Marketing: An In-Depth Guide For Businesses

Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, Snapchat can be a powerful marketing tool for your business. Snapchat is the fifth largest social media network in the … Read more

Social Media Career Path: How To Get Started

Social Media Career Path: How To Get Started

The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it … Read more

Social Media Career Path: How To Get Started

Social Media Career Path: How To Get Started

The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands. As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it … Read more

How To Draft A Social Media Policy

How To Draft A Social Media Policy

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a social media policy is no longer an “extra.” A well-crafted social media policy uses clearly outlined rules and best practices to guide employees … Read more

Why You Should Be Focusing On Brand Marketing Right Now

Why You Should Be Focusing On Brand Marketing Right Now

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more

Meta AI Introduces AI-Generated Photos to All Platforms

Meta AI Adds AI-Generated Images to Social and Messaging Platforms and Expands Availability to More Languages and Countries

Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages. New Meta AI Creative Tools Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is … Read more

42 Facebook Statistics & Facts For 2024

42 Facebook Statistics & Facts For 2024

Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses, marketers, and social media enthusiasts. And despite the rise of newer, shinier platforms, Facebook’s expansive reach and diverse user base are still unrivaled, making it … Read more

Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]

Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]

Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a topic, but I could talk about it all day, and I think it has and is one of the most influential communities around today. If … Read more

44 Pinterest Statistics And Facts For 2024

44 Pinterest Statistics And Facts For 2024

While it may not have the reach or revenue of big-hitters like Facebook and Instagram, Pinterest is absolutely a social platform worth exploring. With its focus on visual discovery and inspiration, Pinterest occupies its own niche space in the social media landscape, which offers unique opportunities for marketers and brands. Pinterest’s users are active, devoted, … Read more

Consumer Usage Of Social Media Platforms Is Shifting (Again)

Consumer Usage Of Social Media Platforms Is Shifting (Again)

According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of … Read more

44 Pinterest Statistics And Facts For 2024

44 Pinterest Statistics And Facts For 2024

While it may not have the reach or revenue of big-hitters like Facebook and Instagram, Pinterest is absolutely a social platform worth exploring. With its focus on visual discovery and inspiration, Pinterest occupies its own niche space in the social media landscape, which offers unique opportunities for marketers and brands. Pinterest’s users are active, devoted, … Read more

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