A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link) focused on 15 brands in Norway, Denmark, Sweden, and Finland and compared TikTok’s performance with other media channels. Dentsu found: “With a short-term ROI of … Read more
Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands in the United States and Japan. For now, this is just a trial run with a handful of brands, but it’s a clear sign that … Read more
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads … Read more
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% higher engagement rates on LinkedIn. Source link
Meta announces a new video tab, AI-powered ad tools, and creator partnership features. Meta is prioritizing video content across its platforms. AI-powered ad creation tools are expanding. Creator partnerships are becoming central to Meta’s advertising strategy. Source link
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes to its Business Tools that may impact how you use the platforms for advertising. Key Changes According to an email … Read more
Meta is rolling out ad platform upgrades for Facebook and Instagram. The updates, coming in the next few months, focus on boosting performance and customization through AI-powered campaign optimization. New Features For Precise Value Definition Meta is rolling out a new “Conversion Value Rules” tool to give advertisers more flexibility. This feature lets you adjust … Read more
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations. Meta encourages GA4 integration for better ad performance. Integration process involves using UTM parameters and trackable links. GA4 integration offers insights but has limitations in user tracking. Source link
Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. … Read more
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media. The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity … Read more
Meta is instituting a groundbreaking policy to promote transparency in political and social issue advertising with regards to AI-altered or digitally manipulated content in ads for political and social causes. Starting in the new year, the tech giant will require advertisers to disclose any digital creation or alteration of images, videos, or audio within such … Read more
At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses can soon run ads between Reels on Instagram, an option previously exclusive to Facebook. The ads are designed to blend into the Reels experience so they don’t interrupt the user or feel out of place. Additionally, Meta … Read more
