37 free social media strategy templates that will elevate your workflows

37 free social media strategy templates that will elevate your workflows

There are social media strategy templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour … Read more

Be human or be ignored — why authenticity matters and how my brand helped me launch a business

elfried samba discusses authenticity in personal branding

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented … Read more

Reddit marketing mistakes to avoid in your social media strategy

reddit marketing mistakes represented by a keyboard

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve lost a ton of time or that I’m not doing what I set out to … Read more

Supercharge your productivity with an AI project assistant: A step-by-step approach

ai assistant with kipp and kieran

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant. An AI project … Read more

The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief

Brian Morrissey

Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Oh, and have you heard of this little thing called AI that … Read more

Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence

personal branding represented by alex lieberman and magnets

Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve done it myself. I founded newsletter Morning Brew, which gives business updates with personality. Each … Read more

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

a hubspot-branded featured image including images from the best marketing campaigns of 2025

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, … Read more

Reddit trends: A marketer’s guide to untapped potential

Reddit trends: A marketer’s guide to untapped potential

Reddit has long been a pioneer in community-driven conversations—well before social listening became a marketing staple. Since 2005, it’s evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. But Reddit’s role in the modern marketing mix has shifted. With … Read more

The top inclusive marketing trends of 2025, according to Sonia Thompson

inclusive marketing trends

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, I’ve spent the last eight … Read more

Top social media tools to boost your social strategy

social media tools: image shows a person looking at their computer

Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media, too. However, the … Read more

How to master the basics of social media advertising [+ 5 examples]

visual representation of social media advertising

I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing … Read more

Personalized experiences: Why I love them (+ brand examples)

marketers building personalized experiences

Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating first-hand how products work, sharing recommendations, progression photos, and usage tips. I’m increasingly impressed by … Read more

Here are the 23 best lead generation tools + why they matter

man working on lead generation platform

When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team … Read more

How to hire and manage a remote digital marketing team

guide for how to hire remote workers for digital marketing roles represented by computers

The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent. I’ve been a remote digital marketer for years … Read more

How to learn social media marketing: 33 resources for beginners

marketing student learning from social media marketing resources

Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone … Read more

How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million

personal branding with valerie chapman

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could … Read more

Social media benchmarks by industry in 2025

Social media benchmarks by industry in 2025

Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture. Industry benchmarks provide the context needed to tell a richer story about your social media marketing … Read more

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