5 Inspiring Indigenous and Native Entrepreneurs to Know About

5 Inspiring Indigenous and Native Entrepreneurs to Know About

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Native entrepreneurship often occupies … Read more

How To Create A Responsive Design For Your Website?

How To Create A Responsive Design For Your Website?

Business cards, brochures, and in-person presentations are no longer as important as they used to be. Today, your website design is often the first impression a customer will have of your business, and it would be prudent to ensure it is good. 75% of users, according to HubSpot, evaluate a company’s credibility depending on the … Read more

What is Customer Journey Analytics

What is Customer Journey Analytics

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else.  To make sense of your customer’s journey, you’ll need to leverage customer journey analytics. Every business, startup or enterprise — in any … Read more

16 Best Types of Charts and Graphs for Data Visualization [+ Guide]

16 Best Types of Charts and Graphs for Data Visualization [+ Guide]

There are more type of charts and graphs than ever before because there’s more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today. This makes data visualization essential for businesses. Different types of graphs and charts can help you: Motivate your team … Read more

Incorporating Knowledge To Manifest Financial Success – Top 7 Books You Can Read

Incorporating Knowledge To Manifest Financial Success – Top 7 Books You Can Read

Reading a book is an excellent approach to learning about personal finance because you can focus on the content and consider how it relates to your life without being distracted by technology. Successful bloggers and TV personalities may further develop their perspectives by writing books, which gives them a chance to do so. Most financial … Read more

How to Make a Chart or Graph in Excel [With Video Tutorial]

How to Make a Chart or Graph in Excel [With Video Tutorial]

Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However, it’s no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. I thought I’d share a helpful video tutorial as well as some step-by-step instructions for anyone … Read more

WordPress.org vs WordPress.com: What’s the Difference?

Wordpress.org vs WordPress.com: What’s the Difference?

WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most confusing parts of using this tool is deciding between WordPress.org vs WordPress.com. In this post, we’ll answer the question, “What is the difference between WordPress.com and … Read more

How AI Marketing Agencies Give Law Firms A Competitive Edge

How AI Marketing Agencies Give Law Firms A Competitive Edge

An AI (Artificial Intelligence) marketing agency is a company that combines AI technology with marketing expertise to help law firms capture the attention of clients, become more efficient, and improve profitability. In today’s legal industry, law firms always look for innovative ways to stay ahead of the competition. One avenue that has helped law firms … Read more

The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)

Whether you’re working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you may be wondering, “what is an SLA and how do I write one?” Traditionally, an SLA serves to define exactly what a customer will receive … Read more

What is AI bias? [+ Data]

What is AI bias? [+ Data]

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased.  And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information.  It’s clear that business professionals are worried about AI … Read more

Exploring The TikTok Creative Center: Essential Tips And Tricks For Beginners

Exploring The TikTok Creative Center: Essential Tips And Tricks For Beginners

TikTok is one of the most popular social media platforms that not only lets creators express their creations but also helps various viewers to consume content. However, with the presence of a large number of trends, it can be a bit tricky to stay fully updated regularly. TikTok Creative Center is one such platform that … Read more

What are ISVs? [Examples, Benefits, and More]

What are ISVs? [Examples, Benefits, and More]

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Traditional inbound marketing strategies have limited effectiveness in this saturated market. However, computer hardware, operating systems, and cloud platforms have come … Read more

The complete guide to finding your Instagram target audience

The complete guide to finding your Instagram target audience

You may already be producing some brilliant content for your Instagram marketing strategy. And you’re probably getting creative with all the cool features such as stickers and Reels. But are you connecting with your Instagram target audience? While creativity is essential for marketing success, you won’t get too far with it if you’re not marketing to … Read more

13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It’s not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. While a surprising number of people haven’t heard of … Read more

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