How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get … Read more

Why Keyword Intent Matters & How It Leads to Higher Search Rankings

Why Keyword Intent Matters & How It Leads to Higher Search Rankings

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which … Read more

60+ social media video statistics marketers need to know in 2025

60+ social media video statistics marketers need to know in 2025

Videos have taken over content on social media. They’re dynamic, engaging and drive incredible results. In fact, social networks across the board are dominated by video content that showcases the latest trends. According to the 2025 Sprout Social Index, when it comes to keeping up with cultural moments, 51% of consumers prefer Facebook and Instagram … Read more

Which LLM Should You Use for Your Business? [Pros and Cons]

Which LLM Should You Use for Your Business? [Pros and Cons]

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when. ChatGPT … Read more

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the … Read more

Media Mix Modeling: What It Is and How to Use It [+ Examples]

Media Mix Modeling: What It Is and How to Use It [+ Examples]

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated … Read more

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and … Read more

I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]

I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time … Read more

How the Scarcity Principle Can Transform Ecommerce

How the Scarcity Principle Can Transform Ecommerce

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an … Read more

Post Performance Report: Brands building a presence on unexpected platforms

Post Performance Report: Brands building a presence on unexpected platforms

We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with … Read more

Be Mine: A Brief History of Valentine's Day Marketing

Be Mine: A Brief History of Valentine's Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of … Read more

Webinar Promotion Tips to Make Sure Nobody Misses Your Next One

Webinar Promotion Tips to Make Sure Nobody Misses Your Next One

Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond just getting attendees to join. Effective webinar promotion can also increase audience engagement and settle the nerves of webinar hosts. Promotion allows you to fill your audience with the right people and get closer to … Read more

The HubSpot Sales Blog's Data-Driven Play That Earned 250k+ Non-Organic Views

The HubSpot Sales Blog's Data-Driven Play That Earned 250k+ Non-Organic Views

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it’s more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won’t go … Read more

Best A/B Testing Tools: My Top Recommendations for Marketers

Best A/B Testing Tools: My Top Recommendations for Marketers

No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy, or building the most effective product. This is where A/B testing tools come in handy. The right tools help you test and optimize your website or app design, copy, product, and — most … Read more

A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

A powerful employee advocacy example in action: How Sprout uses EA to amplify our brand

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. “Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist. “Amplification … Read more

How to Harness B2B Influencer Marketing to Grow Your Brand

How to Harness B2B Influencer Marketing to Grow Your Brand

One of my favorite examples of influence is in the 2004 film Mean Girls. When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic. Whether we admit it or not, no one is immune to … Read more

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog. As a noob marketer — and still to this day, honestly — I’d test out new concepts on my … Read more

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