The Trump campaign’s unlikely digital marketing whiz is on the outs. Brad Parscale made headlines for his social media savvy in 2016, a strategy still credited for giving the then-candidate a major boost by flooding social platforms, most notably Facebook, with targeted advertising. Parscale was named the Trump campaign’s digital director in 2016 and in…
Ignoring hashtags could mean missing a big opportunity to grow your brand. Learn How to Expand Your Social Media Following with Hashtags
Facebook is preparing to launch officially licensed music videos on its social network in the U.S. next month, in a direct challenge to YouTube. In materials reviewed by TechCrunch, Facebook informed Page owners linked to artists they’ll need to toggle on a new setting to add their music videos to their page ahead of an…
This month, advertising giant WPP will send unusual corporate training videos to tens of thousands of employees worldwide. A presenter will speak in the recipient’s language and address them by name, while explaining some basic concepts in artificial intelligence. The videos themselves will be powerful demonstrations of what AI can do: The face, and the…
Do you know the best times to post in social media marketing? Has COVID-19 caused a drop in your engagement rate or the number of followers? It’s essential to be scheduling your posts and doing your social media marketing — especially during the coronavirus outbreak.
Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok?
In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign.
MUMBAI/ISLAMABAD (Reuters) – Unilever (ULVR.L) will drop the word “fair” from its “Fair & Lovely” skin lightening products, it said on Thursday, in the latest makeover of a brand in response to a global backlash against racial prejudice. ‘Fair & Lovely’ brand of skin lightening products are seen on the shelf of a consumer store…
Social media is more important than before to the success of your business. Here are 8 social media hacks that can help you build your business’ social media presence from home.
Simone Browne is a sociology professor at the University of Texas at Austin and author of Dark Matters: On the Surveillance of Blackness. Browne studies how surveillance technologies have objectified, categorized, and repressed black people, from the panoptic slave ships of the Middle Passage to modern policing tools deployed against protesters. Amid recent police shootings…
Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. Image: pexels By StackCommerceMashable Shopping2020-06-09 09:00:00 UTC TL;DR: Learn how to navigate the online market with The Digital Advertising and Marketing 101 Certification Bundle for $30, a 97% savings as of…
Users across social media today are posting black squares as part of Blackout Tuesday, a protest planned by two black executives in the music industry. But many are pointing out that by tagging these posts with #BLM or #BlackLivesMatter, people are unintentionally flooding online spaces that are used to share helpful information with unhelpful black…
If you’ve noticed your Instagram feed full of black squares, there’s a reason behind it. It might seem like a straightforward moment of solidarity, but it gets a little bit complicated when you consider the whole picture. In a nutshell: It’s a music industry initiative that’s been picked up by the public (myself included) on…
Twitter rants and various online ugliness aside, social media has actually grown up a bit over the past 15 years. In general, users are warier of their interactions on platforms like Facebook or Instagram — and marketers have taken note. In fact, if you felt retailers you saw on social media were only looking to…
TLDR: The courses in The 2020 Social Media Marketing Bootcamp Certification Bundle explain how to launch effective digital campaigns to drive sales on all the top social media platforms. There’s more to being a social media expert than logging into Facebook every day or making sure you’re keeping a close eye on your Twitter mentions.…
Trump in the Oval Office on May 28, 2020.Photo: Doug Mills-Pool (Getty Images)On Thursday, Donald Trump escalated his inane, frothing, and mostly one-sided feud with Twitter and other social media companies he has accused of silencing right-wing voices online to a dangerous, legally questionable new level.Trump signed an executive order Thursday afternoon that purports to…
The advice that makes your feed personable and engaging. May 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Social media has emerged as a powerful marketing tool with cited advantages for business growth. The current economic downturn has propelled this shift, increasing global consumer usage of social media by 21…
May 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it before: Social media is important for sales. But specifically, Instagram — with its focus on high-quality images and the aesthetic side of marketing — can take your product to new heights, if used correctly.In fact, research compiled…
by Grace Duffy / May 16, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and…
