Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey? In this article, you’ll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase.
It’s a whole new playing field these days for music labels and publishers, and today one of the biggies made an acquisition to help it sharpen up its strategy to better understand what people want to see and hear online today. Warner Music — with a market cap of $15.4 billion, one of the big three…
It’s never too late to embrace all of the free social media marketing platforms that are at your disposal. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 15, 2020 3 min read Opinions expressed by Entrepreneur contributors are their…
Social media marketing is about much more than likes and shares. These 3 kinds of social media marketing should be on your radar if you want to stay current and competitive.
Create marketing campaigns, social media ads, and much more. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 11, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful.…
FILE PHOTO: Britain’s Prince Harry and his wife Meghan, Duchess of Sussex, arrive at the Endeavour Fund Awards in London, Britain March 5, 2020. REUTERS/Hannah McKay/File PhotoLOS ANGELES (Reuters) – Britain’s Prince Harry on Thursday said social media was stoking a “crisis of hate,” and he appealed to companies to rethink their roles in advertising…
Grab this bundle while it’s on sale today. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 3, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and…
Image copyright Getty Images President Donald Trump has warned that he will ban TikTok unless an American firm buys its US operations. So how did an app attract millions of users but come to be seen as a national security risk in just two years?Alone it stands, a red gummy bear atop a dimly lit…
A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90 major advertisers and counting announcing plans to dump Facebook, a significant question lingers: Where will brands go next for their digital marketing needs? The case for the breakup is clear: Brands want…
Brands try creating their own influencers to control their messaging. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 31, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. With more than 1 billion people…
Are you technologically challenged? In a world of rapid change where social media, online platforms, and virtual reality are transforming the very essence of civilization; any person or business falling short of the requirements to survive in the digital age is basically technologically challenged. But there is hope. Here are five reasons why you should…
There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.
The Trump campaign’s unlikely digital marketing whiz is on the outs. Brad Parscale made headlines for his social media savvy in 2016, a strategy still credited for giving the then-candidate a major boost by flooding social platforms, most notably Facebook, with targeted advertising. Parscale was named the Trump campaign’s digital director in 2016 and in…
Ignoring hashtags could mean missing a big opportunity to grow your brand. Learn How to Expand Your Social Media Following with Hashtags
Facebook is preparing to launch officially licensed music videos on its social network in the U.S. next month, in a direct challenge to YouTube. In materials reviewed by TechCrunch, Facebook informed Page owners linked to artists they’ll need to toggle on a new setting to add their music videos to their page ahead of an…
This month, advertising giant WPP will send unusual corporate training videos to tens of thousands of employees worldwide. A presenter will speak in the recipient’s language and address them by name, while explaining some basic concepts in artificial intelligence. The videos themselves will be powerful demonstrations of what AI can do: The face, and the…
Do you know the best times to post in social media marketing? Has COVID-19 caused a drop in your engagement rate or the number of followers? It’s essential to be scheduling your posts and doing your social media marketing — especially during the coronavirus outbreak.
Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok?
In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign.
