Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights…
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast.…
The deceased with three fans in 2018. Image: Patrick McDermott / Getty Images By Chloe Bryan2020-01-22 18:15:24 UTC “Mr. Peanut” has “died,” according to the Planters mascot’s official Twitter account. The sentient legume’s demise is part of a Super Bowl ad campaign, according to AdAge, which began with a video of Mr. Peanut sacrificing himself…
Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important…
Jorg Greuel/Getty Images Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. The data speaks for itself: The number of worldwide social network users is expected to reach 3.09…
Our social media feeds have become so flooded with influencers that some people are wondering whether the “influencer bubble” has burst. Given the uncharted territory, it is difficult to imagine how the future of influencing, and future of social media in general, will look. Well, author Megan Angelo has a few (disturbing) ideas. Angelo’s debut…
When a new platform like TikTok comes around, plenty of people get drawn to the new medium and marketers follow suit, without always thinking about whether that’s in the best interest of their brands. Carlos Gil Contributor Author, Consultant, Keynote Speaker, Media Personality January 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are…
This bundle includes everything you need to grow your business through the world’s largest social network. January 9, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale…
Video content is king, but you don’t have to be a technology expert to create it. Image credit: martin-dm | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance January 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Unsurprisingly, video content has quickly become an essential part of…
Ashlee Latimer fostered a young online community through the musical’s social media. Fans know her better as Mx. Thief.Ashlee Latimer was hired away by the production to run its Twitter account during the show’s Broadway run.Credit…George Etheredge for The New York TimesThe Twitter account for “The Lightning Thief: The Percy Jackson Musical” has more than…
One of the first things marketers learn in today’s wired world is that there’s no direct path to potential clients. Big companies are learning to laser-target their pitches to customers on the platforms they like best. There’s no reason start-ups of any size can’t do the same, and the Become a Social Media Manager Certification…
This is a preview of The Social Video research report from Business Insider Intelligence.Purchase this report.To check to see if you already have access to Business Insider Intelligence through your company, click here. Revenue growth of top social media video marketing platforms Business Insider Intelligence Social platforms are ramping up on emergent video formats to drive…
PM Images/Getty Images More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. This helps explain why we’ve seen a proliferation of programs (we’ve seen…
Social media influencers have been known to promote events around the world for the right price — decisions that sometimes prove to be mistakes. Bella Hadid, who’d promoted the failed Fyre Festival with a gaggle of other models who’d vacationed in the Bahamas for a video designed to help sell tickets, later apologized for her…
Here’s what businesses, brands and the average user can anticipate for the future of social platforms. December 20, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percent…
An updated list of tools to help manage posting on social media. Image credit: PeopleImages | Getty Images December 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The social media landscape shifts on a regular basis, but it has changed dramatically since Entrepreneur’s 2016 article, “6 New Social Media Marketing Tools…
By Harrison Baum, CEO & Founder Daily High Club. Daily High Club’s massive social media footprint started with nothing more than an idea and $700. Now, over 4 years, 400,000+ bongs, and 550,000 instagram followers later it has exploded. Daily High Club’s Instagram page drives more social traffic than their competitors and most online businesses.…
Photo: Getty ImagesWhile taking a peaceful scroll through your Facebook feed, you may have seen videos of Snoop Dogg advertising a debt relief program from something called the Debt Council.“If you owe $10,000 on your credit card, look. You can qualify for a program and get you thousands of your dollars back by making a…
