India’s logistics aggregator Shiprocket raises $13M to expand overseas

Shiprocket, a New Delhi-based logistics aggregator that works with direct-to-consumer sellers including several social media influencers, has raised $13 million in a new financing round as it looks to expand its platform overseas. Silicon Valley-based investment firm Tribe Capital led Shiprocket’s Series C financing round. Innoven Capital and existing investor Bertelsmann India Investments also participated…

New Pinterest Tools for Marketers

by Grace Duffy / May 9, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest’s new shopping capabilities, Verified Merchant Program,…

Facebook Live Video Updates: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms with special guest Luria Petrucci.

Facebook Ad Updates: New Metrics and More

by Grace Duffy / April 25, 2020 / Leave a CommentWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook pulling back its mandated use of…

YouTube Live Analytics and New Local Business Facebook Tools

On this week’s Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support local business owners with special guests Roberto Blake and Janet Murray.

Sam Altman backs ‘video-first’ dating app Curtn

As the quarantine dramatically transforms social and romantic lives, a new dating app advised by Grindr founder Joel Simkhai and former YC chief Sam Altman is aiming to capitalize on the skyrocketing popularity of video chat. CEO Brenden Strauss hopes his NYC-based startup Curtn can approach video calling in a mindful way during a time…

Coronavirus could push consumers away from influencers and toward streaming TV

Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and streaming TV. These significant shifts…

The 2 Things About Marketing That Never Change

Before you create a social media strategy or spend a single dime, be sure you understand these basic guidelines. April 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition.…

4 ways COVID-19 could impact digital media and marketing

The coronavirus pandemic is spreading across the world, which has resulted in massive social distancing efforts. These actions have manifested in a number of ways, from companies mandating remote work policies and limiting business travel, to the cancellation of both high-profile business and cultural events, as well as smaller public gatherings. The consequences of these…

Canva is the graphic design secret weapon every marketer needs

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. There are 60,000+ free templates to choose from. Image: canva By StackCommerceMashable Shopping2020-03-29 09:00:00 UTC TL;DR: Get a 3-month subscription to Canva Pro for just $12.99, a 66% savings as of…

Q1 2020 DIGITAL VIDEO TRENDS: Social Media and News Services Propel Live Streaming During Coronavirus Pandemic

This is a preview of the new Q1 2020 Digital Video Trends report from our partners at eMarketer.eMarketer PRO analyzes the social media industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.It’s unclear how long the COVID-19 pandemic will last…

Hugely popular influencer marketing platform Heartbeat expands to TikTok

Heartbeat influencer marketing platform  expands to TikTok. Image: heartbeat By Anna Iovine2020-03-31 14:54:05 UTC Heartbeat, an influencer marketing platform, just announced they’re expanding to TikTok.  In addition to Instagram, Heartbeat’s brand partners can now choose TikTok in upcoming social media marketing campaigns. “After four years in business, we’ve been one of the most adaptable and…

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.