Jorg Greuel/Getty Images Companies of all sizes today are looking to improve the effectiveness of their social media marketing — and with good reason: Digital platforms are constantly innovating the way that brands are discovered, shared and experienced. The data speaks for itself: The number of worldwide social network users is expected to reach 3.09…
Our social media feeds have become so flooded with influencers that some people are wondering whether the “influencer bubble” has burst. Given the uncharted territory, it is difficult to imagine how the future of influencing, and future of social media in general, will look. Well, author Megan Angelo has a few (disturbing) ideas. Angelo’s debut…
When a new platform like TikTok comes around, plenty of people get drawn to the new medium and marketers follow suit, without always thinking about whether that’s in the best interest of their brands. Carlos Gil Contributor Author, Consultant, Keynote Speaker, Media Personality January 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are…
This bundle includes everything you need to grow your business through the world’s largest social network. January 9, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale…
Video content is king, but you don’t have to be a technology expert to create it. Image credit: martin-dm | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance January 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Unsurprisingly, video content has quickly become an essential part of…
Ashlee Latimer fostered a young online community through the musical’s social media. Fans know her better as Mx. Thief.Ashlee Latimer was hired away by the production to run its Twitter account during the show’s Broadway run.Credit…George Etheredge for The New York TimesThe Twitter account for “The Lightning Thief: The Percy Jackson Musical” has more than…
One of the first things marketers learn in today’s wired world is that there’s no direct path to potential clients. Big companies are learning to laser-target their pitches to customers on the platforms they like best. There’s no reason start-ups of any size can’t do the same, and the Become a Social Media Manager Certification…
This is a preview of The Social Video research report from Business Insider Intelligence.Purchase this report.To check to see if you already have access to Business Insider Intelligence through your company, click here. Revenue growth of top social media video marketing platforms Business Insider Intelligence Social platforms are ramping up on emergent video formats to drive…
PM Images/Getty Images More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. This helps explain why we’ve seen a proliferation of programs (we’ve seen…
Social media influencers have been known to promote events around the world for the right price — decisions that sometimes prove to be mistakes. Bella Hadid, who’d promoted the failed Fyre Festival with a gaggle of other models who’d vacationed in the Bahamas for a video designed to help sell tickets, later apologized for her…
Here’s what businesses, brands and the average user can anticipate for the future of social platforms. December 20, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percent…
An updated list of tools to help manage posting on social media. Image credit: PeopleImages | Getty Images December 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The social media landscape shifts on a regular basis, but it has changed dramatically since Entrepreneur’s 2016 article, “6 New Social Media Marketing Tools…
By Harrison Baum, CEO & Founder Daily High Club. Daily High Club’s massive social media footprint started with nothing more than an idea and $700. Now, over 4 years, 400,000+ bongs, and 550,000 instagram followers later it has exploded. Daily High Club’s Instagram page drives more social traffic than their competitors and most online businesses.…
Photo: Getty ImagesWhile taking a peaceful scroll through your Facebook feed, you may have seen videos of Snoop Dogg advertising a debt relief program from something called the Debt Council.“If you owe $10,000 on your credit card, look. You can qualify for a program and get you thousands of your dollars back by making a…
Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push Advertisers Off the Platform Facebook…
Don’t overlook the business-building potential of social media videos. Image credit: LordHenriVoton | Getty Images December 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When explaining the importance of social media videos to executives at companies that serve the B2B market, you’ll likely be met with dismissive chuckles and disagreeing…
David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten. More posts by this contributor Private equity and venture capital investors are copying our counterparts in the…
Let’s just be up front here: yes, these pictures seem to show a cow wearing a virtual reality headset, and no, we don’t really know what’s going on here. You may have seen these images floating around social media followed by a trail of comments like “this is the dystopian future we were warned about”…
