Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. In this article, we break down a variety of YouTube tools that can help … Read more
![How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/black-friday-campaign-1-20241204-6246235.webp.webp "How Consumers Responded to Black Friday Campaigns in 2024 [+")
I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals. Online or in-store, consumer or marketer, Black Friday and Cyber Monday are formidable forces. HubSpot polled 250+ people … Read more
![Real or AI-Generated? You Guess [Quiz]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/real-or-ai.png "Real or AI-Generated? You Guess [Quiz]")
Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will make you question everything. Let’s see how many you can get right. The answers are … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I … Read more
![The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples & Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/216_Thought-Leadership.webp.webp "The Content Marketer's Guide to Thought Leadership [+ Inspiring Examples")
I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But that kind of status comes with experience, hard work, and a genuine desire to grow. You need to share your knowledge consistently, prove you’re an expert (not just … Read more
Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want … Read more
What’s the difference between social media monitoring and social media listening? People often use these terms interchangeably, but they’re not quite the same. To break it down: Social media monitoring involves tracking social media messages, comments and conversations directly related to your brand and responding to those engagements. Social media listening is the process of … Read more
I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one for your own channel. Well, you’re in luck — I’m here to uncover some of the best-kept secrets about YouTube banners. In this article, you’ll learn what makes the best … Read more
![How B2C Companies Leverage AI Marketing [Examples & Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/ai-for-b2c-marketing-1-20241201-5752986.webp.webp "How B2C Companies Leverage AI Marketing [Examples & Tips]")
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% … Read more
![The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/rebecca-hinton-social-proof.webp.webp "The Tiny Layout Tweak That Led to 20% More Conversions")
One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try … Read more
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. The way we build a business for long-term success … Read more
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back. While … Read more
From social engineering to profile hijacking, social media accounts face many potential attack vectors. Social media security isn’t something companies can take lightly, especially in regulated industries like healthcare and finance. A brand’s online presence—including that of its senior leadership—is deeply connected to its reputation. A breach can damage customers’ confidence and put company information … Read more
Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, … Read more
I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. Being a good editor is a muscle you have to practice. In this piece, I’ll go over how to improve your editing skills with 12 strategies I used (and still use) to edit … Read more
![How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/internal-marketing-1-20241126-7031360.webp.webp "How Internal Marketing Helps You Build a Strong Brand From")
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not my job. But the more I dug into the subject, I realized that’s not entirely true. Anytime I share a new content series or blog … Read more
![12 Benefits of Content Marketing [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/Untitled-design-2024-11-25T181840.691.jpg "12 Benefits of Content Marketing [+ Examples]")
As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales. If you‘re curious about content marketing and a little skeptical of its rewards, you’ve come to the right blog. … Read more
