What we know right now: TikTok will be banned this Sunday, January 19th if it doesn’t demonstrate a willingness to divest from ByteDance, it’s Chinese-owned parent company… Unless the Supreme Court agrees with TikTok that its previous ruling infringes on freedom of speech. The justices pushed back on TikTok’s stance that its ban infringes on … Read more
The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friend‘s recommendation. And if you’re one of the lucky ones, they may even seek out your brand’s landing page looking for more. Easy, right? You got them on your website, they’re sure … Read more
![The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Copy-of-The-Future-of-Work-is-Flexible-Image-IG-598-×-398-px-595-×-400-px-517-×-517-px.png "The HubSpot Blog's Marketing Leadership Report: How 720+ Brand Leaders")
2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you’ve had to navigate the rise of AI, changing consumer trends, and tough economic times. 56% of the marketing leaders in our recent survey say marketing has seen more change in the past three years … Read more
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that’s delivered quickly for a minimal investment. I don’t think anyone … Read more
I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer. While I’m not a guru yet, I’ve learned a lot and can tell you … Read more
![How Much Does an Explainer Video Actually Cost? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/explainer-video-cost-1-20250113-3811736.webp.webp "How Much Does an Explainer Video Actually Cost? [New Data]")
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos. That was out of the question as a teacher with a limited (okay, non-existent) class budget. However, … Read more
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this question isn’t always straightforward. That’s why I always make sure to identify my key performance indicators (KPIs) before seeking executive buy-in. KPIs not only help … Read more
![How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-monitoring-1-20241230-3851061.webp.webp "How Content Monitoring Can Level Up Your Content Strategy [+")
I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things. Why? Because it helps me analyze what is and isn’t working. I can then use these actionable insights to create or improve upon any content strategy. … Read more
Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It’s called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Jokes aside, … Read more
![The 9 Building Blocks of a Business’s Organizational Structure [With Diagrams]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/business-building-blocks-1-20250109-2858404.webp.webp "The 9 Building Blocks of a Business’s Organizational Structure [With")
I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team’s goals and one that helps employees understand how they fit into the bigger picture. These are the fundamental building blocks of your business. A couple of months ago, I drew … Read more
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. As a marketing leader, it’s your goal to ensure your team has … Read more
It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer, I rely on content audits to keep track of how content is performing, understand what needs improvement, and use analytics to inform future campaigns. In this post, I’ll … Read more
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. In the wake of the COVID-19 pandemic, social reckonings and natural disasters, consumers demanded brands take action. In a flash, brands went from “staying out of it” to being at the center of social media activism. Companies … Read more
![How I Write Effective SOPs: A Complete Guide [+ Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/standard-operating-procedure-1-20241226-9205941.webp.webp "How I Write Effective SOPs: A Complete Guide [+ Free")
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted the detailed checklists — they felt mechanical. But after seeing how the agency delivered seamless content for dozens of clients, … Read more
In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook. From vacation policies to dress codes to nondiscrimination policies, employee handbooks have given me a clear overview of … Read more
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor. If you could smoosh all of … Read more
Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are an invaluable part of my lead generation strategy. You probably know what a web form is and roughly what it looks like, but do you really know what … Read more
TikTok has exploded onto the scene, becoming more than just a social media platform—it’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll … Read more
