Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in … Read more
Meta announced an update to its AI labeling policy, expanding its definition of “manipulated media” to go beyond AI-generated videos, to now include deceptive audio and images on Facebook, Instagram and Threads. An important feature of the new policy is it’s sensitivity on being perceived as being restrictive of freedom of expression. Rather than adopt … Read more
In Q1 2024, MrBeast has retained his top spot as the most-subscribed YouTube individual on the social media platform. After MrBeast overtook PewDiePie in late 2022 to shake up the top most-subscribed on YouTube leaderboard, there has been even more movement in the last 12 months. At the beginning of YouTube, it was a long … Read more
Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. … Read more
As one of the most popular social media networks in the world, Instagram is a crucial component of any digital marketing strategy. Building an engaged community of followers on Instagram can go a long way in increasing awareness for your brand, establishing trust with consumers, and ultimately, boosting your bottom line. But garnering followers on … Read more
As one of the most popular social media networks in the world, Instagram is a crucial component of any digital marketing strategy. Building an engaged community of followers on Instagram can go a long way in increasing awareness for your brand, establishing trust with consumers, and ultimately, boosting your bottom line. But garnering followers on … Read more
The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad of new platforms that have come out in the past year I wonder if I’ll … Read more
In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have a goal-setting session or conversation with a client it’s a good idea to come with three goals in hand. Basically, tell them what their goals … Read more
Instagram is one of the top social media platforms in the world and continues to captivate users worldwide with its unique blend of visual storytelling and interactive features. Today, it’s not just a place to connect with friends and share your life moments; it’s a crucial tool for business growth and brand awareness. As such, … Read more
Instagram is one of the top social media platforms in the world and continues to captivate users worldwide with its unique blend of visual storytelling and interactive features. Today, it’s not just a place to connect with friends and share your life moments; it’s a crucial tool for business growth and brand awareness. As such, … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big … Read more
Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain their community connections. We saw the rise of BlueSky, Mastodon, and Threads, and renewed interest in LinkedIn and Reddit as marketing channels for brands. As big … Read more
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media. The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity … Read more
A leaked internal memo from Matt Mullenweg to the staff at Tumblr outlined plans to shift employees out of Tumblr to other teams in Automattic and run Tumblr on with significantly reduced staffing. Matt Mullenweg subsequently confirmed that the leak was genuine and offered an explanation of what’s going on with Tumblr. Tumblr Not Earning … Read more
Social media is integral to our daily lives. With 4.8 billion social media users worldwide – accounting for 59.9% of the global population – social platforms have become necessary hubs for gathering information, connecting with our friends and loved ones, and growing our businesses. And social media users have grown to trust and rely on … Read more
Most marketers now understand the value of social media as a marketing tool – and countless companies have now established their own presence across a variety of social platforms. But while the importance of creating content and building an audience is well understood, many organizations are lacking when it comes to another key strength of … Read more
Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more
