Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a social media policy is no longer an “extra.” A well-crafted social media policy uses clearly outlined rules and best practices to guide employees … Read more
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more
Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages. New Meta AI Creative Tools Meta AI is bringing AI generated and AI Edited photography that can be generated at the moment a user is … Read more
Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses, marketers, and social media enthusiasts. And despite the rise of newer, shinier platforms, Facebook’s expansive reach and diverse user base are still unrivaled, making it … Read more
![Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/Reddit-Subreddits-To-Google-Search-Maximizing-Your-Brands-Impact-Webinar.png "Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar")
Recently, I had the pleasure of hosting a webinar discussing Reddit, its growth, and how it impacts search results. It’s been quite a while since I covered Reddit as a topic, but I could talk about it all day, and I think it has and is one of the most influential communities around today. If … Read more
While it may not have the reach or revenue of big-hitters like Facebook and Instagram, Pinterest is absolutely a social platform worth exploring. With its focus on visual discovery and inspiration, Pinterest occupies its own niche space in the social media landscape, which offers unique opportunities for marketers and brands. Pinterest’s users are active, devoted, … Read more
According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of … Read more
While it may not have the reach or revenue of big-hitters like Facebook and Instagram, Pinterest is absolutely a social platform worth exploring. With its focus on visual discovery and inspiration, Pinterest occupies its own niche space in the social media landscape, which offers unique opportunities for marketers and brands. Pinterest’s users are active, devoted, … Read more
In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community. It has cemented itself as not only one of the key influencers for the internet culture we have come to know today, but also as one of the top 10 social media sites in the world, with more … Read more
In its nearly 20 years of existence, Reddit has built a robust, dynamic, and highly engaged community. It has cemented itself as not only one of the key influencers for the internet culture we have come to know today, but also as one of the top 10 social media sites in the world, with more … Read more
Social media has transformed the business world and opened up new career paths in the social media field. There are more opportunities than ever to explore fresh and exciting careers, and understanding what is required to pursue your desired career is essential. Social media manager is a popular job title, but what does it entail, … Read more
Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool … Read more
Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in … Read more
Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in … Read more
Meta announced an update to its AI labeling policy, expanding its definition of “manipulated media” to go beyond AI-generated videos, to now include deceptive audio and images on Facebook, Instagram and Threads. An important feature of the new policy is it’s sensitivity on being perceived as being restrictive of freedom of expression. Rather than adopt … Read more
In Q1 2024, MrBeast has retained his top spot as the most-subscribed YouTube individual on the social media platform. After MrBeast overtook PewDiePie in late 2022 to shake up the top most-subscribed on YouTube leaderboard, there has been even more movement in the last 12 months. At the beginning of YouTube, it was a long … Read more
Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, we can bridge distances in the blink of an eye. … Read more
As one of the most popular social media networks in the world, Instagram is a crucial component of any digital marketing strategy. Building an engaged community of followers on Instagram can go a long way in increasing awareness for your brand, establishing trust with consumers, and ultimately, boosting your bottom line. But garnering followers on … Read more
