Explore new features in the latest Threads app update, including a list of your likes, rel=me support, and alt text for images. Instagram’s Threads has introduced six new features in the latest app update. Users can now easily see all the Threads posts they’ve liked by accessing a specific option in settings. Added support for … Read more
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers to navigate the platform more confidently, optimizing their campaigns while aligning with their unique brand sensitivities. Expanding Adjacency Controls To demonstrate commitment to brand safety, … Read more
Facebook’s parent company, Meta, may be preparing to launch a new range of chatbots with distinct personalities, potentially as early as next month. The bots aim to boost user engagement and provide innovative search functions and recommendations on Meta’s platforms. The big tech company is exploring a variety of “personas.” One is rumored to be … Read more
Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally, there is no shortage of brands leveraging the social platform. Like all social media channels, with those huge numbers of users, it’s easy to fall … Read more
Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating these technologies into their platforms was a significant highlight. As expected, Mark Zuckerberg, Meta CEO, provided a comprehensive overview of financial performance, user statistics, strategic … Read more
To enhance user creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users. This new feature demonstrates TikTok’s commitment to social media innovation. The new feature will allow space for written creativity previously limited to comments, captions, and videos. Text posts represent the … Read more
Twitter is now X after a radical rebranding over the weekend. The iconic bird logo was replaced throughout the social network with a new X logo, and the official @Twitter account was also renamed to X. Screenshot from X/Twitter, July 2023 Elon Musk, who bought the social network formerly known as Twitter in October 2022, … Read more
Instagram Threads, the new social media platform on the block, is looking like a strong contender to be adopted as a new SEO hangout. The social media space in the SEO community has seen a lot of disruption over the last year. Twitter has always been a core favorite hangout until Elon Musk bought it, … Read more
Creating interactive social media content is a great way to understand whether your company’s marketing messages are landing correctly. Social media interaction posts can also be used as an opportunity to learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty. In this blog, we’ll cover: What is interactive … Read more
![How To Navigate Social Media Trends & Emerging AI Technologies [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Navigate-Social-Media-Trends-Emerging-AI-Technologies.jpg "How To Navigate Social Media Trends & Emerging AI Technologies")
Embracing the Future of Social Media Marketing How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play … Read more
There’s no denying it: Social media has become an integral part of our lives. Whether for business or pleasure, many of us use social media in some regard every day. But with the rise of so many social platforms and the constant stream of new features, it can be hard to keep track of the … Read more
![How To Create A B2B Content Strategy For YouTube [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Create-A-B2B-Content-Strategy-For-YouTube-Podcast.jpg "How To Create A B2B Content Strategy For YouTube [Podcast]")
Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- … Read more
Reddit is a social network comprised of smaller communities, also known as subreddits. Subreddits are created and moderated by Reddit users to focus on specific areas of interest. Reddit has 57 million daily active users participating in over 100k subreddits containing 13 billion posts and comments, according to Reddit, Inc. If you are searching for … Read more
Threads, an Instagram app for text-based messaging, expected to launch on the App Store on July 6, will now go live in a few hours, according to the official website countdown timer. Screenshot from Threads.net, July 2023 But as excitement over the app grows, so do privacy concerns. Threads App Pre-Launch Promotion Instagram CEO Adam … Read more
Google Perspectives, a search filter unveiled at Google I/O that displays content with viewpoints about your query is now available on mobile. Our Perspectives filter is now available on mobile web & the Google app for searches (US/English for now) where it might be helpful to hear from other people. It lets you find videos, images & … Read more
Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently 860,000 vacancies for digital marketing specialists alone. And with more than 4.65 billion social media users around the globe, the demand for social media marketing skills is at an all-time high. All of this means that … Read more
By now, all SEO experts and digital marketers are familiar with the term “going viral.” Odds are fairly likely that you’ve been in a room when someone has asked a content marketer or social media manager to “make a viral video.” Unfortunately, the task isn’t as simple as it seems. Videos don’t go viral every … Read more
Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives. And as the largest generation in history, Gen Z is rapidly becoming a powerful force in the global economy. Yet, when it comes to marketing … Read more
