How To Use Python To Test SEO Theories (And Why You Should)

How To Use Python To Test SEO Theories (And Why You Should)

When working on sites with traffic, there is as much to lose as there is to gain from implementing SEO recommendations. The downside risk of an SEO implementation gone wrong can be mitigated using machine learning models to pre-test search engine rank factors. Pre-testing aside, split testing is the most reliable way to validate SEO … Read more

Why Now’s The Time To Adopt Schema Markup

Why Now's The Time To Adopt Schema Markup

There is no better time for organizations to prioritize Schema Markup. Why is that so, you might ask? First of all, Schema Markup (aka structured data) is not new. Google has been awarding sites that implement structured data with rich results. If you haven’t taken advantage of rich results in search, it’s time to gain … Read more

How SEO Experts Can Utilize ChatGPT For BigQuery With Examples

How SEO Experts Can Utilize ChatGPT For BigQuery With Examples

AI is shaping every field by making skills (such as coding or data visualization) accessible to everyone, which weren’t available in the past. An AI operator who can run the right prompts can perform low- and medium-level difficulty tasks, allowing more focus on strategic decision-making. In this guide, we will walk you through step by … Read more

International SEO For 2024: 9-Point Checklist For Success

International SEO For 2024: 9-Point Checklist For Success

Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more

Why Using A Log Analyzer Is A Must For Big Websites

Why Using A Log Analyzer Is A Must For Big Websites

This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. If you manage a large website with over 10,000 pages, you can likely appreciate the unique SEO challenges that come with such scale. Sure, the traditional tools and tactics — keyword optimization, link building, etc. — are important to … Read more

Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide

Optimizing Interaction To Next Paint (INP): A Step-By-Step Guide

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience and SEO. The Core Web Vitals initiative by Google provides a set of metrics to help you understand the performance of your website. The three Core Web Vitals metrics are: … Read more

International SEO For 2024: 9-Point Checklist For Success

International SEO For 2024: 9-Point Checklist For Success

Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more

Using Python To Explain Homepage Redirection To C-Suite (Or Any SEO Best Practise)

Using Python To Explain Homepage Redirection To C-Suite (Or Any SEO Best Practise)

If you’re an SEO professional you might be working on a site that redirects the home page to a subdirectory, for example redirecting to a country specific version of the site. Or, using placeholder content linking to the main site’s home page in a subdirectory. In both those cases you could be struggling to convince … Read more

Extending Your Schema Markup From Rich Results To A Knowledge Graph

Extending Your Schema Markup From Rich Results To A Knowledge Graph

You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more

Google Clarifies Vacation Rental Structured Data

Google updates their vacation rental structured data documentation

Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarification than it is a change in requirements. This change was made without any formal announcement or notation in the developer pages changelog. Vacation Rentals Structured Data These specific structured data types … Read more

2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With AI taking the digital world over, constant Google algorithm changes, and growing competition, how can you shift your strategy to keep up? Constant changes mean SEO professionals need to find new ways to reach SEO success in 2024. … Read more

Website Health Checkup: Maximizing Technical SEO Performance In 2024

Website Health Checkup: Maximizing Technical SEO Performance In 2024

In today’s digital landscape, a healthy, technically sound website is the key to SEO success.  However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in … Read more

Top 3 SEO Checklists For On-Page & Technical SEO In 2024

Top 3 SEO Checklists For On-Page & Technical SEO In 2024

This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. In the last 18 months, conversations about SEO have been dominated by artificial intelligence. New ways of working and new user journeys for search visitors have come to the forefront. In 2024, we can clearly see that there’s a … Read more

Are Rich Results Dead? Maximize The Semantic Value Of Schema Markup

Are Rich Results Dead? Maximize The Semantic Value Of Schema Markup

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most number of new rich results introduced by Google in a year. In August, I even asked myself, are rich results dead? Good … Read more

Instant SEO Boost: 10 Easy Strategies That Make An Immediate Impact

Instant SEO Boost: 10 Easy Strategies That Make An Immediate Impact

If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone.  It can be overwhelming trying to determine where you should focus your efforts to raise your website’s rankings. So rather than drowning in a sea of meta descriptions, why not focus on quick optimizations that can deliver immediate results? If … Read more

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance

2024 SEO Success Guide: Tools & Tactics To Refresh Your Strategy & Boost Performance

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO … Read more

Google PageRank Explained For SEO Beginners (Festive Flashback)

Google PageRank Explained For SEO Beginners (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.