TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies. The Rise Of TikTok As A Search … Read more

HubSpot & TikTok Announce CRM Partnership For B2B Lead Generation

In a move that could redefine B2B lead generation, HubSpot and TikTok announced a unique integration to streamline B2B lead generation. This partnership helps businesses capture TikTok leads into HubSpot’s CRM (customer relationship management) platform. Rising Customer Acquisition Costs Amid New Opportunities This partnership is timely, given that small and medium-sized businesses (SMBs) face escalating … Read more

TikTok Shop Officially Launches In The US

Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt, the company now aims to revolutionize online shopping culture. TikTok Shop adds shoppable videos and LIVE streams directly into the “For You” feeds for its … Read more

TikTok Introduces Text Posts To Effortlessly Engage With Followers

To enhance user creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users. This new feature demonstrates TikTok’s commitment to social media innovation. The new feature will allow space for written creativity previously limited to comments, captions, and videos. Text posts represent the … Read more

ByteDance Releases CapCut Plugin For ChatGPT

ByteDance, the parent company, has released its popular video editing software CapCut as a plugin for ChatGPT users. The new plugin leverages generative AI to create everything you need for publishing video content on TikTok and other social channels. Screenshot from ChatGPT, July 2023 It only takes a one-sentence prompt to describe the video’s theme, … Read more

TikTok Faces State-Level Ban In Montana

In an unprecedented move, Montana Governor Greg Gianforte has signed a bill banning the popular social media app TikTok from the state. The law, the first in the United States, is expected to set the stage for potential legal disputes and has drawn widespread attention domestically and internationally. Governor’s Motivation and Rationale Governor Gianforte signed … Read more

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