Google Analytics Overhauls Ad Reporting In One Central Hub

Google Analytics Overhauls Ad Reporting In One Central Hub

Google is rolling out an update to simplify reporting in Google Analytics. The changes, which start rolling out today, consolidate all advertising and publisher reporting into one centralized “Advertising” section. For digital marketers, SEOs, and publishers, this update helps you monitor and analyze organic website analytics and paid advertising campaigns within the same property. “The … Read more

New Google Analytics Feature Detects Subtle Data Trend Changes

Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time. We’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works … Read more

Scalable AI Tools For SEO: A Quick Guide For 2024

In 2023, AI became a part of the user interfaces of top search engines, social media networks, advertising platforms, productivity software, and SEO tools. After a year of non-stop breaking news about generative AI research, large language models (LLMs), stealth AI startups, GPT wrappers, and AI integrations, it may be hard to determine which solution … Read more

Zoom Privilege Escalation Vulnerability Via Improper Authorization

Zoom issued an urgent security advisory about a flaw in the Zoom client that could allow a user to gain higher level privileges and access that they are not authorized for. Zoom Clients And User Roles The Zoom web client is what users use to access a meeting. Improper authorization in a Zoom client is … Read more

3 AI Video Generator Demos Powered By Stable Video Diffusion

Stability AI announced the release of Stable Video Diffusion, a generative AI video model that can transform static images into video content. As marketers look for innovative ways to create visual content, we offer a sneak peek into the future of video content creation with generative artificial intelligence (AI). What Is Stable Video Diffusion? Stable … Read more

List Of 16 GPT SEO AI Tools Publicly Available Right Now

OpenAI recently offered paid subscribers the ability to create their own custom GPT and many in the search community have created and shared the tools. Here is a partial list of some of the latest SEO related GPT agents that have been created and shared within the past few days. The ability to create ones … Read more

Microsoft Bing Launches Webmaster Tools Android App

Bing launches Android app for Webmaster Tools, offering convenient access to key site performance features on the go. Bing launched a Webmaster Tools app for Android. The app provides access to essential features like monitoring site performance. Key benefits are convenience, timeliness, and enhanced website control. Source link

Google Analytics Removes 4 Models, Adds Custom Metrics

Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google is introducing a new “calculated metrics” feature that allows you to create custom metrics tailored to your business needs. According to a statement from Google, … Read more

Ahrefs Not Renewing 15% of Legacy Accounts

Dmytro Gerasymenko, the CEO of the popular Ahrefs SEO tool announced that they will not renew about 15% of legacy subscriptions in order to improve service for the majority of users. Account Sharing And Data Scraping It’s not uncommon for some in the search community to share their SEO tools subscriptions, and not just at … Read more

How To Test Your Website Speed With Google Lighthouse

This post was sponsored by DeBugBear. The opinions expressed in this article are the sponsor’s own. We all want a website that’s fast and has good SEO. But there’s a long list of things to check and it’s easy to miss small issues. Luckily, Google offers its own tool and testing playground to help you … Read more

Getty Images Launches ‘Commercially Safe’ AI Image Generator

Getty Images, the visual content giant, recently partnered with NVIDIA, a leader in computing technology, to introduce a groundbreaking service: Generative AI by Getty Images. This AI-driven image generation service is powered by NVIDIA Picasso, a custom AI model tailored to transform the content creation landscape in commercial safety and scalability. Generative AI By Getty … Read more

Browse With Bing Returns To ChatGPT iPhone App With Source Links

After being temporarily pulled from ChatGPT on July 3, 2023, the Browse with Bing feature has reappeared in the latest update of the ChatGPT iPhone app. While it had difficulty with my first request, it could browse the web and accurately answer a question about local events for the current date. It is also noticeable … Read more

DALL·E 3 Coming To ChatGPT, Bing, And Microsoft Designer

OpenAI recently shared details about DALL·E 3, the latest version of the text-to-image AI system, set to arrive this fall on ChatGPT Plus, ChatGPT  Enterprise, Bing’s AI Image Creator, and Microsoft Designer. This update promises improved image accuracy, greater nuance, and attention to user input text. What’s New With DALL·E 3 Previous iterations of DALL·E … Read more

Microsoft Will Roll Out Copilot AI Companion This Fall

Microsoft announced the rollout of its AI assistant, Copilot, across Windows 11, Bing, Edge, and Microsoft 365 this fall. Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer at Microsoft, described Copilot as an “everyday AI companion.” The objective behind Copilot is ambitious yet straightforward: to embed an AI-powered “copilot” in Microsoft’s most popular … Read more

Bing Webmaster Tools To Retire Disavow Links Feature

Bing Webmaster Tools announced a significant change that could affect website owners and SEO professionals who use the disavow links feature. Effective October 2023, the platform will eliminate the disavow links feature and corresponding API. The decision is part of Bing’s effort to streamline its services and improve user experience. What Is The Disavow Links … Read more

Perplexity Adds Claude-2 To AI Model Selection For Pro Users

Perplexity, an artificial intelligence (AI) research tool, added Claude-2, the latest AI model developed by Anthropic, to its platform. The announcement is part of Perplexity’s ongoing effort to enhance user experience through increasingly advanced AI capabilities. Introducing Claude-2 by @AnthropicAI, now on Perplexity Pro. Update your settings now: https://t.co/rGdfVrYGiN Here’s what Claude-2 brings to you: … Read more

Google Workspace Users Can Request No-Cost Trial Of Duet AI

Google announced the general availability of Duet AI, a new feature set to transform how users interact with Google Workspace with artificial intelligence (AI). Google’s Duet AI is a real-time AI assistant for over 3 billion Google Workspace users. Launched after extensive testing involving thousands of companies and millions of testers, Duet AI aims to … Read more

How Google Analytics 4 Uses AI To Enhance Your Marketing Data

You may not realize it, but many of the data-driven insights in GA4 that you utilize daily are powered by AI. Features like automated insights, custom insights, and personalized recommendations showcase the power of AI to guide better marketing decisions. In a recent video on the Google Analytics YouTube channel, Google’s Developer Relations Lead, Matt … Read more

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