Google introduces Search Console feature for online stores to easily manage shipping and return policies. Google now allows online stores to manage shipping and return policies via Search Console. This simplifies providing vital information to customers. The feature can potentially boost sales for retailers. Source link
Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for remarketing and ad personalization. Under the change, advertisers can now quickly view the size of their “Advertising Segments” within GA4’s interface. These segments represent the pool of users whose data can … Read more
Google might be a dominant search engine worldwide, but over the years, it has also experimented with many products and Google tools that make our lives easier. The very first Google tool was Adwords, launched on October 23, 2000. At the time, we couldn’t anticipate how much it would change the direction of commerce and … Read more
Google Search Console is an essential tool that offers critical insights into your website’s performance in Google search results. Occasionally, you might observe a sudden decline in organic traffic, and it’s crucial to understand the potential causes behind this drop. The data stored within Google Search Console (GSC) can be vital in troubleshooting and understanding … Read more
Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Source link
Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to … Read more
Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a longstanding issue where conversions originating from paid search were mistakenly attributed to organic search traffic. According to the company’s … Read more
Today, at its MozCon 2024 conference, Moz announced a range of new AI-driven features and product updates. The announcements focused on modernizing tools to address the changing needs of SEO professionals. Ethan Hays, Moz’s General Manager, acknowledges that “the search landscape has seen more turbulence this last year than at almost any point in Moz’s … Read more
Google Search Console is an indispensable tool for SEO as it provides data about the organic performance of a website or page. Understanding how users search for products and services, measuring your site performance in the search engines, and getting recommendations for improvements are vital to SEO. Originally known as Google Webmaster Tools, Google Search … Read more
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Wondering why your competitors rank higher than you? The secret to your competitors’ SEO success might be as simple as targeting the appropriate keywords. Since these keywords are successful for your competitors, there’s a good chance they could … Read more
Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration. Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets enables deeper analysis and easier team collaboration. Additional export options like PDF, CSV, and APIs are also available. Source link
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Keeping your website fast is important for user experience and SEO. The Core Web Vitals initiative by Google provides a set of metrics to help you understand the performance of your website. The three Core Web Vitals metrics are: … Read more
Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side analysis. Google states in an announcement: “We’re launching saved comparisons to help you save time when comparing the user bases you care about. Learn how you can do that … Read more
Google has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences. Google’s official announcement states: “We’ve made it easier to use imported user data with audiences. Now, data you upload, joined via … Read more
Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers. Landing pages play a key role in elevating the effectiveness of your marketing efforts and differentiating, refining, and enhancing the user experience. In this article, we’ll explore how to choose … Read more
Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the … Read more
WordPress powers hundreds of millions of websites, but it is not the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This review provides an overview of 25 leading alternatives to WordPress across key website categories. We explore user-friendly website builders like Wix, Squarespace, and Weebly, which … Read more
It really does seem there’s an app for everything these days. For your music, your workouts… even to find someone to walk your dog. For whatever fantastical use you can dream up, there’s an app for it. And spreadsheets are no exception. But with a sea of spreadsheet apps available for iPhone users, how do … Read more
