Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4 custom report builder. The new ecommerce dimensions provide more granular data on items, promotions, and shopping behavior. Marketers can now view metrics grouped by product … Read more
This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a specific SEO task – and they carry a range of price tags, from free to expensive. For the purposes of this guide, we decided the … Read more
The number of messages ChatGPT Plus users can send using the GPT-4 model has increased from 25 to 50 every three hours. We’re doubling the number of messages ChatGPT Plus customers can send to GPT-4. Rolling out over the next week, new limit will be 50 per 3 hours. https://t.co/t4syFUj0fL — OpenAI (@OpenAI) July 19, … Read more
Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools? If so, here are 10 tools that offer a nice alternative. They may not be as robust as Google Analytics, but sometimes you just want … Read more
Chrome DevTools is a free tool built into the Chrome browser. Its many features help you audit elements on your website in real time. Chrome DevTools is a powerful toolbox for technical SEO audits and is just a click away. Accessing Chrome DevTools Accessing the DevTools within the Chrome browser is as simple as right-clicking … Read more
The Swedish Authority for Privacy Protection (IMY) has cautioned companies against using Google Analytics due to surveillance risks posed by the U.S. government. The warning comes amid growing concerns over the legality of transferring Europeans’ data to the U.S. under laws like the General Data Protection Regulation (GDPR). The GDPR & Data Transfer Concerns GDPR … Read more
OpenAI experienced several outages, including elevated error rates affecting Files and Fine-tuned model creation and the ChatGPT login becoming unavailable for logged-out users, including Plus subscribers. Screenshot from OpenAI, June 2023 Users could use the sign-in options, such as signing in with Google, but received the following message in their ChatGPT dashboard. Unlike a past … Read more
Thanks to the continuous growth of the ChatGPT plugin store, there are always new ways to utilize ChatGPT and AI at work. But how do you get the most out of each ChatGPT plugin? With over 550 to choose from, it can be hard to get a real sense of the benefits of each plugin … Read more
Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is assigned to only paid Google Ads campaigns or both paid and organic channels. For businesses focused solely on the impact of their advertising spend, limiting … Read more
Google is set to introduce Interaction to Next Paint (INP) issue reporting as a part of its Core Web Vitals report in Search Console. This development is a proactive step towards Google’s strategic change slated for March 2024, which will see the retirement of the First Input Delay (FID) metric and its substitution with INP. … Read more
Google announced it’s enabling the integration of Google Analytics 4 (GA4) properties with AdSense accounts. This update allows AdSense data to be available in GA4 reports and explorations, providing a more comprehensive view of website performance. Connecting GA4 & AdSense The merger of AdSense data with other website analytics, such as traffic sources and user … Read more
Google has recently overhauled its search spam report form to combat search quality issues. The updated form is part of Google’s approach to improving user experience by addressing problematic content such as paid links, malicious behavior, and low-quality pages. An Improved User Interface Image credit: developers.google.com, June 2023. The redesigned form makes it easier for … Read more
Google recently expanded the video indexing report in Search Console, providing more specific reasons why a video may not appear prominently in search results. The search giant hopes to aid in better optimizing video content for visibility and discovery on its platforms. More Specific Feedback for Webmasters Previously, Search Console displayed a vague “Google could … Read more
During the WWDC 2023 keynote, Apple revealed its latest hardware and software advances for professionals using popular devices like Mac desktops, laptops, iPad, and iPhone. Here’s a look at the WWDC 2023 announcements that could change how we work with machine learning (ML) models, spatial computing, augmented reality, and more. How Apple Could Succeed Where … Read more
Google has rolled out an upgrade to Search Console, offering enhanced content performance insights for properties not linked to a Google Analytics account. This new feature includes a “growing content” report, which displays impression and clicks growth changes for top-performing content over a specific date range. This report showcases the ‘growth’ of content, as determined … Read more
Web.com, the all in one web services destination, announced two new AI-based tools that help users choose a domain name and provide content ideas. While the AI Writer tool is for customers, use of the AI Domain Name Generator is free and available for anyone to use without having to sign up for anything. Web.com … Read more
In a new video tutorial, Google Search Advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console’s reports for managing and optimizing news websites. The video provides comprehensive information about using Search Console data to achieve greater success on Google’s platforms. Performance Report: The Key To Analyzing Search Presence Waisberg begins by … Read more
Google Search Advocate Daniel Waisberg recently presented an in-depth video on bulk data exports, a feature that allows you to export, store, and analyze Search Console data. This novel solution surpasses capabilities and makes managing enormous data volumes a breeze. Here’s how. An Overview of Current Data-Exporting Solutions Before introducing the bulk data export feature, … Read more
