Google Ads Simplifies Reservation Video Campaigns On YouTube

Google Ads Simplifies Reservation Video Campaigns On YouTube

Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several YouTube ad products, including YouTube Select Lineups, YouTube TV Lineups, and Cost-Per-Impression Masthead (subject to local availability). Screenshot from Google, December 2023 What Are Reservation … Read more

Unlock Global Reach With Microsoft Video Advertising And Netflix

Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms is redefining the advertising landscape. During a recent webcast, Microsoft highlighted the significance of its unique tech stack, which provides advertisers with the flexibility to … Read more

Google Ads: New Multi-Format Ads For Video Reach Campaigns

Google Ads’ new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC uses bumper ads and skippable in-stream, non-skippable in-stream, in-feed, and Shorts ads to reach more audiences. Utilizing three ad formats maximizes brand exposure at a … Read more

Microsoft Advertising Unveils Video And CTV Ads At DMEXCO

At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape, where people are expected to spend an average of 3.5 hours daily by 2024. This new feature allows advertisers to create video and CTV campaigns … Read more

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