Neuroscience Could Be the Key to Getting People to Wear Masks

Opinions about wearing masks and maintaining social distancing are sharply divided, largely along red and blue lines. Conservatives Republicans are the least likely to wear a mask, according to poll data from Pew Research. Some neuroscientists believe that lessons from their field, applied appropriately, could help break the impasse and persuade more people to follow…

How to Help Small Businesses Survive the Pandemic

As states across the country begin reopening amid another surge of coronavirus cases, small business owners find themselves at a crossroads. In the video above, we speak with a number of independent business owners to find out how their customers and communities can help them survive this pandemic.Countless small business owners have faced weeks of…

How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget

The importance of video in today’s marketing world is no secret. According to research from HubSpot, 88 percent of marketers state that video generates a positive return on investment for their brand — a huge increase from the 33 percent who felt this way in 2015. Learn how your business can make professional-grade videos on a bootstrapped budget

TikTok is engaging with India over ban and already complies with local privacy and security requirements, CEO says

Kevin Mayer, the chief executive of TikTok said on Wednesday that the popular short-form video app complies with “all data privacy and security requirements under Indian law,” two days after New Delhi banned 59 apps including Mayer’s citing security concerns. Addressing TikTok’s 2000 employees in India on Wednesday, Mayer said ByteDance, the parent firm of…

Is Your Marketing Failing the “Trudge to the Bathroom” Test?

Instead of selling your solutions, speak to your audience’s most pressing problems. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Since the outbreak began,…

Dolby launches Dolby.io, its new self-service developer platform

Dolby Laboratories, the San Francisco-based company best known for its various audio and video processing tools, today announced the launch of Dolby.io, its first self-service platform for software developers who want to bring some of Dolby’s capabilities to their own applications. Currently, Dolby.io’s lineup includes two sets of APIs, one for quickly analyzing and improving…

Webinars are a marketing essential in 2020—here’s why

TLDR: Add webinars to your startup’s marketing strategy with the video conferencing abilities and useful features of Vidthere, now only $49.99.  With the surge in video content on the web over the past decade, it’s probably no surprise that video has become a hugely critical piece in devising any marketing strategy. What may surprise you,…

Facebook Live Video Updates: What Marketers Need to Know

On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms with special guest Luria Petrucci.

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